{"id":19364,"date":"2017-06-01T12:48:35","date_gmt":"2017-06-01T12:48:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/voici-les-marques-fmcg-les-plus-populaires\/"},"modified":"2017-06-01T12:48:35","modified_gmt":"2017-06-01T12:48:35","slug":"voici-les-marques-fmcg-les-plus-populaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/voici-les-marques-fmcg-les-plus-populaires\/","title":{"rendered":"Voici les marques FMCG les plus populaires"},"content":{"rendered":"

Kantar Worldpanel<\/strong> a pour la cinqui\u00e8me fois publi\u00e9 son top 50 des marques mondiales les plus populaires. On y observe la pr\u00e9sence dominante d\u2019Unilever<\/strong>, mais c\u2019est Coca-Cola<\/strong> qui reste leader du classement, devant Colgate<\/strong> et Lifebuoy<\/strong>.\u00a0<\/p>\n

<\/p>\n

Forte performance d\u2019Unilever<\/h2>\n

Le bureau d\u2019\u00e9tudes de march\u00e9 Kantar Worldpanel ne fait pas les choses \u00e0 moiti\u00e9 quand il en va de son rapport annuel Brand Footprint : les chercheurs ont \u00e9valu\u00e9 la popularit\u00e9 de pas moins de 15 300 marques dans 200 cat\u00e9gories, dans 43 pays sur les cinq continents, aupr\u00e8s d\u2019un \u00e9chantillon repr\u00e9sentant 73 % de la population mondiale. Les pr\u00e9f\u00e9rences des consommateurs s\u2019expriment sous forme de Consumer Reach Points (CRP), ou points de contact avec les consommateurs : ceux-ci correspondent au nombre de fois qu\u2019une marque est choisie par les consommateurs au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e.\u00a0<\/p>\n

\nC\u2019est ainsi qu\u2019est \u00e9tabli le top 50 des plus grandes marques mondiales. Un hit-parade dans lequel Unilever est le fabricant le plus repr\u00e9sent\u00e9, avec la bagatelle de treize marques : Lifebuoy (3), Sunsilk (10), Knorr (11), Dove (12), Lux (13), Sunlight (14), Pepsodent (18), Surf (27), Rexona (28), Vim (29), Brooke Bond (34), Close Up (42) et Lipton (48).
\n\u00a0<\/p>\n

Peu de changements<\/h2>\n

Peu de changements sont \u00e0 noter au sein du top 10 : le seul nouveau venu est Sunsilk, qui \u00e9vince Knorr de la dixi\u00e8me place. Soulignons tout de m\u00eame que seules trois marques du top 10 sont parvenues \u00e0 am\u00e9liorer leur score CRP : Colgate, Nestl\u00e9 et Sunsilk. Les autres marques font du sur place ou reculent.\u00a0<\/p>\n

\nEn dehors du top 10, Kantar Worldpanel rel\u00e8ve encore une s\u00e9rie de marques en forte progression : Dettol, Vim, Brooke Bond, Sunlight, Rexona, Barilla, Pepsodent, Danone et Surf.
\n\u00a0<\/p>\n

Le top 10 des marques mondiales selon Kantar Worldpanel<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0Place<\/strong><\/td>\n\u00a0Marque<\/strong><\/td>\n\u00a0Fabricant<\/strong><\/td>\n<\/tr>\n
\u00a01<\/td>\n\u00a0Coca-Cola<\/td>\n\u00a0The Coca-Cola Company<\/td>\n<\/tr>\n
\u00a02<\/td>\n\u00a0Colgate<\/td>\n\u00a0Colgate-Palmolive<\/td>\n<\/tr>\n
\u00a03<\/td>\n\u00a0Lifebuoy<\/td>\n\u00a0Unilever<\/td>\n<\/tr>\n
\u00a04<\/td>\n\u00a0Maggi<\/td>\n\u00a0Nestl\u00e9<\/td>\n<\/tr>\n
\u00a05<\/td>\n\u00a0Pepsi<\/td>\n\u00a0PepsiCo<\/td>\n<\/tr>\n
\u00a06<\/td>\n\u00a0Nescaf\u00e9<\/td>\n\u00a0Nestl\u00e9<\/td>\n<\/tr>\n
\u00a07<\/td>\n\u00a0Lay’s<\/td>\n\u00a0PepsiCo<\/td>\n<\/tr>\n
\u00a08<\/td>\n\u00a0Indomie<\/td>\n\u00a0Indofood<\/td>\n<\/tr>\n
\u00a09<\/td>\n\u00a0Nestl\u00e9<\/td>\n\u00a0Nestl\u00e9<\/td>\n<\/tr>\n
\u00a010<\/td>\n\u00a0Sunsilk<\/td>\n\u00a0Unilever<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Lire aussi : Les recettes de croissance des meilleures marques FMCG<\/a><\/em><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Kantar Worldpanel a pour la cinqui\u00e8me fois publi\u00e9 son top 50 des marques mondiales les plus populaires. On y observe la pr\u00e9sence dominante d\u2019Unilever, mais c\u2019est Coca-Cola qui reste leader du classement, devant Colgate et Lifebuoy.\u00a0 Forte performance d\u2019Unilever Le bureau d\u2019\u00e9tudes de march\u00e9 Kantar Worldpanel ne fait pas les choses \u00e0 moiti\u00e9 quand il […]<\/p>\n","protected":false},"author":1,"featured_media":19361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nVoici les marques FMCG les plus populaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor de vijfde maal publiceert Kantar Worldpanel zijn top 50 van populairste wereldmerken. 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