{"id":19423,"date":"2017-06-06T11:07:36","date_gmt":"2017-06-06T11:07:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\/"},"modified":"2017-06-06T11:07:36","modified_gmt":"2017-06-06T11:07:36","slug":"hm-devoile-les-premieres-images-de-son-nouveau-concept-arket","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\/","title":{"rendered":"H&amp;M d\u00e9voile les premi\u00e8res images de son nouveau concept Arket"},"content":{"rendered":"<p>D\u2019ici peu le groupe de mode su\u00e9dois <strong>H&amp;M<\/strong> lancera son nouveau concept <strong>Arket<\/strong>. La premi\u00e8re boutique de la huiti\u00e8me enseigne du groupe ouvrira ses portes \u00e0 Londres \u00e0 la fin de l\u2019\u00e9t\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>Minimalisme<\/h2>\n<p>L\u2019arriv\u00e9e d\u2019Arket avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e, mais \u00e0 pr\u00e9sent H&amp;M <a href=\"http:\/\/www.vogue.co.uk\/gallery\/first-look-hms-new-brand-arket\" target=\"_blank\" rel=\"noopener\">d\u00e9voile les premi\u00e8res images <\/a>de ce nouveau concept qui opte pour le minimalisme tant pour l\u2019am\u00e9nagement de la boutique que pour les collections en soi. La couleur dominante est le blanc, tant pour les murs que pour les rayons et les tables de pr\u00e9sentation et le sol est rev\u00eatu d\u2019un parquet robuste et simple.<\/p>\n<p>\nSimplicit\u00e9 \u00e9galement au niveau des collections, qui se limitent \u00e0 quelques pi\u00e8ces de base,\u00a0d\u00e9clin\u00e9es en diff\u00e9rentes couleurs, en fonction des saisons. Un m\u00eame mod\u00e8le de pull-over sera donc disponible tant en \u00e9t\u00e9 qu\u2019en hiver, mais la version hivernale r\u00e9sistera mieux au froid.<\/p>\n<p>\nAu lieu de suivre de pr\u00e8s les tendances successives, l\u2019enseigne se focalisera plut\u00f4t sur les \u2018basics\u2019\u00a0 ne se d\u00e9modant pas. Bref une ligne de v\u00eatements en accord avec le concept d\u2019Arket, ax\u00e9 sur la durabilit\u00e9 et l\u2019intemporalit\u00e9. Les prix seront plus ou moins similaires \u00e0 ceux pratiqu\u00e9s par la cha\u00eene COS et se situeront donc dans un segment plus haut de gamme.<\/p>\n<p>\nApr\u00e8s Londres, d\u2019autres boutiques suivront, notamment \u00e0 Bruxelles.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019ici peu le groupe de mode su\u00e9dois H&amp;M lancera son nouveau concept Arket. La premi\u00e8re boutique de la huiti\u00e8me enseigne du groupe ouvrira ses portes \u00e0 Londres \u00e0 la fin de l\u2019\u00e9t\u00e9. Minimalisme L\u2019arriv\u00e9e d\u2019Arket avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e, mais \u00e0 pr\u00e9sent H&amp;M d\u00e9voile les premi\u00e8res images de ce nouveau concept qui opte pour le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M d\u00e9voile les premi\u00e8res images de son nouveau concept Arket - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u2019ici peu le groupe de mode su\u00e9dois H&amp;M lancera son nouveau concept Arket. 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La premi\u00e8re boutique de la huiti\u00e8me enseigne du groupe ouvrira ses portes \u00e0 Londres \u00e0 la fin de l\u2019\u00e9t\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-06T11:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Naamloos_4.jpg?fit=594%2C594&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"H&amp;M d\u00e9voile les premi\u00e8res images de son nouveau concept Arket\",\"datePublished\":\"2017-06-06T11:07:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Naamloos_4.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/\",\"name\":\"H&amp;M d\u00e9voile les premi\u00e8res images de son nouveau concept Arket - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-devoile-les-premieres-images-de-son-nouveau-concept-arket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Naamloos_4.jpg\",\"datePublished\":\"2017-06-06T11:07:36+00:00\",\"description\":\"D\u2019ici peu le groupe de mode su\u00e9dois H&M lancera son nouveau concept Arket. 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