{"id":19443,"date":"2017-06-07T08:27:11","date_gmt":"2017-06-07T08:27:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/exki-renonce-aux-etats-unis\/"},"modified":"2017-06-07T08:27:11","modified_gmt":"2017-06-07T08:27:11","slug":"exki-renonce-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/exki-renonce-aux-etats-unis\/","title":{"rendered":"Exki renonce aux Etats-Unis"},"content":{"rendered":"<p><strong>Exki<\/strong>, la cha\u00eene belge sp\u00e9cialis\u00e9e dans la restauration rapide de qualit\u00e9, s\u2019est enti\u00e8rement retir\u00e9e des Etats-Unis : les deux \u00e9tablissements \u00e0 New York ont ferm\u00e9 leurs portes et le troisi\u00e8me restaurant que pr\u00e9voyait l\u2019enseigne ne verra jamais le jour.<\/p>\n<p><!--break--><\/p>\n<h2>Diff\u00e9rence de culture<\/h2>\n<p>Pourtant Exki nourrissait de hautes ambitions \u00e0 New York : les fondateurs comptaient y ouvrir une cinquantaine de restaurants. H\u00e9las, l\u2019id\u00e9e de s\u00e9duire les New-Yorkais par un concept de restauration rapide haut de gamme et sain s\u2019est sold\u00e9 par un \u00e9chec. \u00ab En r\u00e9alit\u00e9 les gens y adh\u00e8rent toujours au fast-food. Lorsque nous trouvions des \u00e9dulcorants dans les produits de nos fournisseurs locaux, ils nous r\u00e9pondaient tout simplement : c\u2019est comme \u00e7a que nous faisons ici \u00bb, explique Fr\u00e9d\u00e9ric Rouvez au journal De Tijd.<\/p>\n<p>\nEn outre l\u2019enseigne y a rencontr\u00e9 d\u2019autres probl\u00e8mes, notamment au niveau de la fid\u00e9lit\u00e9 du personnel. Aux Etats-Unis les pourboires sont extr\u00eamement importants dans l\u2019horeca, or chez Exqi on ne sert pas \u00e0 table, donc les employ\u00e9s ne touchent pas de pourboires et s\u2019en vont donc ailleurs.<\/p>\n<p>\nDe plus aux Etats-Unis les consommateurs sont pr\u00eats \u00e0 payer pour une alimentation de qualit\u00e9 \u00e0 condition qu\u2019il y ait un service \u00e0 table.\u00a0 \u00ab Les repas \u00e0 emporter constituent 80% de notre chiffre d\u2019affaires. Nous devions donc grignoter soit sur la qualit\u00e9, ce que nous ne voulions pas, soit sur les marges. \u00bb<\/p>\n<p>\nPar contre en Europe Exki se porte bien, comme en t\u00e9moignent ses projets d\u2019expansion. Cette ann\u00e9e l\u2019enseigne ouvrira 12 nouveaux \u00e9tablissements, dont deux sur de nouveaux march\u00e9s, l\u2019Allemagne et l\u2019Espagne. Une expansion est pr\u00e9vue \u00e9galement en Belgique, aux Pays-Bas et en France. D\u2019ici la fin de l\u2019ann\u00e9e la cha\u00eene devrait compter une centaine de restaurants au total.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exki, la cha\u00eene belge sp\u00e9cialis\u00e9e dans la restauration rapide de qualit\u00e9, s\u2019est enti\u00e8rement retir\u00e9e des Etats-Unis : les deux \u00e9tablissements \u00e0 New York ont ferm\u00e9 leurs portes et le troisi\u00e8me restaurant que pr\u00e9voyait l\u2019enseigne ne verra jamais le jour. Diff\u00e9rence de culture Pourtant Exki nourrissait de hautes ambitions \u00e0 New York : les fondateurs comptaient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exki renonce aux Etats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Exki, la cha\u00eene belge sp\u00e9cialis\u00e9e dans la restauration rapide de qualit\u00e9, s\u2019est enti\u00e8rement 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