{"id":19485,"date":"2017-06-08T09:54:57","date_gmt":"2017-06-08T09:54:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-mise-sur-sa-formule-express-a-bruxelles-2\/"},"modified":"2017-06-08T09:54:57","modified_gmt":"2017-06-08T09:54:57","slug":"carrefour-mise-sur-sa-formule-express-a-bruxelles-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-sa-formule-express-a-bruxelles-2\/","title":{"rendered":"Carrefour mise sur sa formule Express \u00e0 Bruxelles"},"content":{"rendered":"<p>Ces cinq derni\u00e8res ann\u00e9es l\u2019enseigne <strong>Carrefour<\/strong> a beaucoup investi dans sa formule Express \u00e0 Bruxelles. Sur les 32 nouveaux magasins ouverts dans la capitale durant cette p\u00e9riode, 31 sont des Carrefour Express.<\/p>\n<p><!--break--><\/p>\n<h2>70 points de vente<\/h2>\n<p>Durant cette m\u00eame p\u00e9riode Carrefour a \u00e9galement ferm\u00e9 six magasins Express, ce qui porte le nombre total de Carrefour Express dans la R\u00e9gion bruxelloise \u00e0 70. La formule Express s\u2019adresse avant tout au groupe-cible grandissant de consommateurs \u00e0 la recherche d\u2019un magasin de proximit\u00e9 avec des horaires d\u2019ouverture flexibles.<\/p>\n<p>\n\u00ab Toutes les cha\u00eenes de supermarch\u00e9s veulent tirer profit de la croissance de ce groupe-cible. Mais la seule enseigne \u00e0 avoir trouv\u00e9 tr\u00e8s vite la bonne formule, inspir\u00e9e de la France, est Carrefour \u00bb, explique l\u2019expert en retail Gino Van Ossel \u00e0 Bruzz. Quasi tous les magasins Carrefour Express sont ouverts le dimanche et les jours f\u00e9ri\u00e9s et ont des horaires d\u2019ouverture plus larges, parce qu\u2019ils sont presque tous exploit\u00e9s par des franchis\u00e9s.<\/p>\n<h2>\nDavantage de c\u00e9libataires, moins de commerces sp\u00e9cialis\u00e9s<\/h2>\n<p>L\u2019une des raisons du succ\u00e8s de cette formule est le nombre croissant de c\u00e9libataires ces derni\u00e8res ann\u00e9es. \u00ab En ville le nombre de m\u00e9nages diminue, alors que le nombre de c\u00e9libataires augmente, principalement dans la cat\u00e9gorie des plus de 30 ans (sans enfants). Ils vivent plut\u00f4t au jour le jour, tandis que les m\u00e9nages planifient davantage leurs achats \u00bb, pr\u00e9cise Van Ossel.<\/p>\n<p>\nD\u2019autre part les magasins Carrefour Express r\u00e9pondent aux besoins et \u00e0 la demande du quartier o\u00f9 ils se trouvent et reprennent ainsi le r\u00f4le des commerces sp\u00e9cialis\u00e9s qui ont disparu. \u00ab Si dans le quartier il n\u2019y pas de marchand de journaux, l\u2019Express vendra des magazines. Si le boucher local ferme boutique, l\u2019Express pr\u00e9voira davantage de viande au rayon frais. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Carrefour n\u2019est d\u2019ailleurs pas la seule enseigne \u00e0 miser sur le concept de proximit\u00e9 dans la capitale. Ainsi r\u00e9cemment Colruyt a ouvert un deuxi\u00e8me Okay Compact dans le centre de Bruxelles. Delhaize pour sa part travaille \u00e0 l\u2019expansion de sa formule Shop &amp; Go, dont un nouveau point de vente a ouvert ses portes derni\u00e8rement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-ouvre-un-shop-go-dans-la-station-de-m%C3%A9tro-hankar\" target=\"_blank\" rel=\"noopener\">dans la station de m\u00e9tro Hankar<\/a>, le premier supermarch\u00e9 \u00e0 Bruxelles ouvert tous les jours de 6h du matin \u00e0 minuit.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces cinq derni\u00e8res ann\u00e9es l\u2019enseigne Carrefour a beaucoup investi dans sa formule Express \u00e0 Bruxelles. Sur les 32 nouveaux magasins ouverts dans la capitale durant cette p\u00e9riode, 31 sont des Carrefour Express. 70 points de vente Durant cette m\u00eame p\u00e9riode Carrefour a \u00e9galement ferm\u00e9 six magasins Express, ce qui porte le nombre total de Carrefour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour mise sur sa formule Express \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ces cinq derni\u00e8res ann\u00e9es l\u2019enseigne Carrefour a beaucoup investi dans sa formule Express \u00e0 Bruxelles. 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