{"id":19569,"date":"2017-06-13T08:14:00","date_gmt":"2017-06-13T08:14:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-vise-les-bas-revenus-avec-un-abonnement-prime-meilleur-marche\/"},"modified":"2017-06-13T08:14:00","modified_gmt":"2017-06-13T08:14:00","slug":"amazon-vise-les-bas-revenus-avec-un-abonnement-prime-meilleur-marche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-vise-les-bas-revenus-avec-un-abonnement-prime-meilleur-marche\/","title":{"rendered":"Amazon vise les bas revenus avec un abonnement Prime meilleur march\u00e9"},"content":{"rendered":"<p>Le g\u00e9ant am\u00e9ricain du e-commerce <strong>Amazon<\/strong> lance une version meilleur march\u00e9 de son abonnement Prime, destin\u00e9e aux personnes d\u00e9pendant d\u2019un soutien de l\u2019Etat. Face \u00e0 cette initiative, certains crient au scandale d\u2019autres au g\u00e9nie.<\/p>\n<p><!--break--><\/p>\n<h2>Moiti\u00e9 du prix<\/h2>\n<p>Le prix de cet abonnement Prime \u2018discount\u2019 s\u2019\u00e9l\u00e8ve \u00e0 5,99 dollars, soit la moiti\u00e9 du prix normal. Pr\u00e9cisons que cette version bon march\u00e9 est r\u00e9serv\u00e9e uniquement aux consommateurs ayant recours aux \u2018food stamps\u2019 ou un autre programme similaire.<\/p>\n<p>\nCette initiative d\u2019Amazon a imm\u00e9diatement suscit\u00e9 des critiques. Certains estiment qu\u2019en\u00a0 visant des consommateurs fragiles \u00e0 bas revenus, l\u2019e-tailer les incitera encore davantage \u00e0 acheter en ligne, ce qui ne fera qu\u2019aggraver leur situation financi\u00e8re.<\/p>\n<p>\nEn outre certains experts se demandent s\u2019il est utile pour Amazon de s\u2019adresser \u00e0 des m\u00e9nages \u00e0 bas revenus, qui ont un acc\u00e8s plus limit\u00e9 \u00e0 l\u2019internet \u00e0 haut d\u00e9bit et sont\u00a0 moins actifs en ligne. De plus leurs conditions de vie ne conviennent souvent pas \u00e0 la livraison \u00e0 domicile de colis et d\u2019autre part ils ne disposent pas toujours d\u2019un v\u00e9hicule pour venir retirer leur commande.<\/p>\n<h2>\nNouveau chapitre dans la lutte contre Walmart<\/h2>\n<p>D\u2019autres experts par contre affirment qu\u2019Amazon n\u2019aura pas \u00e0 attirer une part importante de ce nouveau march\u00e9 afin que l\u2019abonnement Prime meilleur march\u00e9 soit un succ\u00e8s. Environ un cinqui\u00e8me de la population am\u00e9ricaine b\u00e9n\u00e9ficie d\u2019une fa\u00e7on ou d\u2019une autre d\u2019un soutien financier de l\u2019Etat, mais la plupart de ces consommateurs optent pour Walmart, le principal rival d\u2019Amazon aux Etats-Unis. L\u2019an dernier pr\u00e8s de 20% de cette aide financi\u00e8re a \u00e9t\u00e9 d\u00e9pens\u00e9e chez Walmart.<\/p>\n<p>\nM\u00eame si Amazon n\u2019attire qu\u2019une petite partie de ce groupe-cible, cela lui permettra de percer sur un nouveau march\u00e9 de croissance. Bon nombre de consommateurs \u00e0 revenus \u00e9lev\u00e9s disposant d\u00e9j\u00e0 d\u2019un abonnement Prime, ce march\u00e9 commence \u00e0 \u00eatre satur\u00e9.<\/p>\n<p>\nC\u2019est la premi\u00e8re fois qu\u2019Amazon s\u2019attaque au principal segment de la client\u00e8le de Walmart, qui de son c\u00f4t\u00e9 tente par tous les moyens de concurrencer Amazon. La guerre entre les deux plus grands retailers des Etats-Unis semble donc loin d\u2019\u00eatre termin\u00e9e.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant am\u00e9ricain du e-commerce Amazon lance une version meilleur march\u00e9 de son abonnement Prime, destin\u00e9e aux personnes d\u00e9pendant d\u2019un soutien de l\u2019Etat. Face \u00e0 cette initiative, certains crient au scandale d\u2019autres au g\u00e9nie. Moiti\u00e9 du prix Le prix de cet abonnement Prime \u2018discount\u2019 s\u2019\u00e9l\u00e8ve \u00e0 5,99 dollars, soit la moiti\u00e9 du prix normal. Pr\u00e9cisons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon vise les bas revenus avec un abonnement Prime meilleur march\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant am\u00e9ricain du e-commerce Amazon lance une version meilleur march\u00e9 de son abonnement Prime, destin\u00e9e aux personnes d\u00e9pendant d\u2019un soutien de l\u2019Etat. 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