{"id":19573,"date":"2017-06-14T06:20:17","date_gmt":"2017-06-14T06:20:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/aujourdhui-coolblue-lance-la-version-francaise-de-son-webshop\/"},"modified":"2017-06-14T06:20:17","modified_gmt":"2017-06-14T06:20:17","slug":"aujourdhui-coolblue-lance-la-version-francaise-de-son-webshop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/aujourdhui-coolblue-lance-la-version-francaise-de-son-webshop\/","title":{"rendered":"Aujourd\u2019hui Coolblue lance la version fran\u00e7aise de son webshop"},"content":{"rendered":"

Aujourd\u2019hui Coolblue<\/strong> ouvre son webshop en version fran\u00e7aise, qui dans un premier temps proposera uniquement les produits d\u2019informatique. Le reste de l\u2019assortiment sera ajout\u00e9 progressivement. D\u2019ici la fin de l\u2019ann\u00e9e toute la gamme sera disponible.<\/p>\n

<\/p>\n

Plus qu\u2019une traduction d\u2019un site web<\/h2>\n

Coolblue est d\u00e9j\u00e0 actif en Flandre depuis des ann\u00e9es, mais avait toujours report\u00e9 \u00e0 plus tard son expansion dans la partie francophone du pays. \u00ab Pour l\u2019instant nous n\u2019avons pas l\u2019intention de nous lancer sur un nouveau march\u00e9. Lorsque notre croissance s\u2019affaiblira, nous finirons par le faire, mais ce n\u2019est pas \u00e9vident. Ajouter une nouvelle langue, c\u2019est plus qu\u2019une simple traduction d\u2019un site web. Il faut changer un tas de choses, notamment ajouter des modes d\u2019emploi dans une autre langue par exemple \u00bb, expliquait le CEO Pieter Zwart en septembre 2015.<\/p>\n

\nEncourag\u00e9 par les r\u00e9actions positives des Francophones suite \u00e0 l\u2019ouverture de son magasin \u00e0 Zaventem, l\u2019e-tailer a d\u00e9cid\u00e9 de lancer une version fran\u00e7aise de son site web, dont l\u2019ouverture est pr\u00e9vue aujourd\u2019hui, confirme Matthias De Clercq, directeur g\u00e9n\u00e9ral de Coolblue Belgique.<\/p>\n

\nLes pr\u00e9paratifs pour cette expansion vers le sud du pays sont d\u00e9j\u00e0 en cours depuis un bon moment. Ainsi l\u2019entreprise a recrut\u00e9 des employ\u00e9s francophones pour son centre d\u2019appel \u00e0 Wilrijk et des collaborateurs bilingues pour son service belge du personnel. L\u2019extension vers Bruxelles et la Wallonie permettra \u00e0 Coolblue d\u2019\u00e9valuer sa capacit\u00e9 \u00e0 g\u00e9rer un nouveau march\u00e9 \/ une nouvelle langue et pourrait servir de tremplin pour une future expansion vers la France, bien qu\u2019aucune d\u00e9cision en ce sens n\u2019ait encore \u00e9t\u00e9 prise. Il est possible aussi que l\u2019e-tailer se lance d\u2019abord sur un autre march\u00e9 \u00e9tranger.<\/p>\n

\nEn outre ces derni\u00e8res ann\u00e9es Coolblue a beaucoup investi dans le d\u00e9veloppement de son r\u00e9seau de magasins physiques, o\u00f9 les clients peuvent venir retirer leurs colis ou les retourner. Pour le sud du pays un tel point de contact n\u2019est pas encore \u00e0 l\u2019ordre du jour, mais sera probablement envisag\u00e9 \u00e0 terme : \u00ab Nous voulons d\u2019abord donner priorit\u00e9 \u00e0 un bon webshop \u00bb, pr\u00e9cise De Clerq. \u00ab Cela nous permettra de savoir ce que les clients attendent de nous. Nous allons donc tester et mesurer. C\u2019est d\u2019ailleurs la raison pour laquelle nous allons d\u00e9velopper progressivement notre site web francophone. Nous voulons maintenir nos bons scores au niveau de l\u2019exp\u00e9rience client. \u00bb<\/p>\n

\nInstallation de produits blancs<\/h2>\n

Et d\u2019autres nouveaut\u00e9s s\u2019annoncent : selon le journal De Tijd, l\u2019e-tailer pr\u00e9voit d\u2019ici la fin de l\u2019ann\u00e9e de d\u00e9ployer, aussi en Belgique, son service gratuit de livraison \u00e0 domicile de produits blancs avec installation, ainsi que la reprise des anciens appareils. Le recrutement du personnel n\u00e9cessaire \u00e0 cet effet est en cours. Les livraisons se feront depuis les entrep\u00f4ts \u00e0 Zwijndrecht, Gand et Li\u00e8ge.<\/p>\n

\nPar ailleurs Coolblue souhaite regrouper ses innombrables webshops sous un seul d\u00e9nominateur commun avant la fin de l\u2019ann\u00e9e. Pour l\u2019instant Coolblue se compose encore de centaines de webshops s\u00e9par\u00e9s, chacun d\u00e9di\u00e9 \u00e0 un domaine sp\u00e9cifique, comme pdashop.be, baardtrimmershop.nl ou encore seniorentelefoonstore.be. Au d\u00e9part cette approche avait pour but d\u2019informer clairement le client de ce que vendait le groupe, mais maintenant que l\u2019e-tailer a acquis une telle notori\u00e9t\u00e9 ce concept segment\u00e9 est devenu superflu.<\/p>\n

\u00a0<\/p>\n

En route vers un CA d\u2019un milliard d\u2019euros<\/h2>\n

En termes de chiffre d\u2019affaires Coolblue est sur la bonne voie pour r\u00e9aliser son objectif, \u00e0 savoir franchir le cap d\u2019un milliard d\u2019euros en 2018. Cette ann\u00e9e l\u2019e-tailer a d\u00e9j\u00e0 fix\u00e9 la barre \u00e0 1,2 milliard d\u2019euros. En 2016 le chiffre d\u2019affaires avait d\u00e9j\u00e0 atteint 857 millions d\u2019euros, dont 242 millions d\u2019euros provenant de notre pays. Toutefois la croissance belge de 36%\u00a0 \u00e9tait inf\u00e9rieure \u00e0 la croissance globale du groupe de 55%. \u00ab Il est vrai qu\u2019en Belgique la croissance est moins rapide qu\u2019aux Pays-Bas, mais cette ann\u00e9e nous enregistrerons \u00e0 nouveau une forte progression \u00bb, souligne De Clercq.<\/p>\n

\nLa croissance des activit\u00e9s dans notre pays requiert \u00e9galement une augmentation des effectifs : \u00ab En d\u00e9but d\u2019ann\u00e9e nous comptions environ 200 employ\u00e9s, mais maintenant nous \u00e9voluons vers les 500 \u00bb, conclut De Clercq.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd\u2019hui Coolblue ouvre son webshop en version fran\u00e7aise, qui dans un premier temps proposera uniquement les produits d\u2019informatique. Le reste de l\u2019assortiment sera ajout\u00e9 progressivement. D\u2019ici la fin de l\u2019ann\u00e9e toute la gamme sera disponible. Plus qu\u2019une traduction d\u2019un site web Coolblue est d\u00e9j\u00e0 actif en Flandre depuis des ann\u00e9es, mais avait toujours report\u00e9 \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":19570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nAujourd\u2019hui Coolblue lance la version fran\u00e7aise de son webshop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui Coolblue ouvre son webshop en version fran\u00e7aise, qui dans un premier temps proposera uniquement les produits d\u2019informatique. 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