{"id":19579,"date":"2017-06-13T10:01:05","date_gmt":"2017-06-13T10:01:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/bristol-poursuit-nike-en-justice-pour-boycott-2\/"},"modified":"2017-06-13T10:01:05","modified_gmt":"2017-06-13T10:01:05","slug":"bristol-poursuit-nike-en-justice-pour-boycott-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bristol-poursuit-nike-en-justice-pour-boycott-2\/","title":{"rendered":"Bristol poursuit Nike en justice pour boycott"},"content":{"rendered":"<p><strong>Euro Shoe Group <\/strong>intente un proc\u00e8s contre l\u2019\u00e9quipementier sportif <strong>Nike<\/strong>, qui a d\u00e9cid\u00e9 de ne plus livrer ses chaussures de sport\u00a0 aux 270 magasins de son enseigne <strong>Bristol<\/strong> en Belgique et aux Pays-Bas.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Bristol ne correspond pas \u00e0 l\u2019image de Nike \u00bb<\/h2>\n<p>\u00ab La d\u00e9cision n\u2019a pas \u00e9t\u00e9 suffisamment expliqu\u00e9e \u00bb, pr\u00e9cise le CEO Kurt Moons dans le journal De Tijd. Selon le journal, l\u2019arr\u00eat de la collaboration serait due au positionnement de Bristol : Nike souhaiterait se retirer des magasins discount, car ceux-ci ne correspondent pas \u00e0 son image. D\u2019ailleurs dans les cha\u00eenes du segment moyen de gamme, seul l\u2019assortiment de base de Nike est propos\u00e9, alors que les chaussures plus sophistiqu\u00e9es sont r\u00e9serv\u00e9es aux points de vente ax\u00e9s sur les produits premium.<\/p>\n<p>\nLe directeur commercial Andy Campion avait d\u00e9j\u00e0 laiss\u00e9 entendre que les produits Nike se vendaient mieux dans les magasins o\u00f9 la marque occupait une place pro\u00e9minente, plut\u00f4t que dans les magasins multimarques o\u00f9 Nike est une marque parmi tant autres. Cette attention particuli\u00e8re \u00e0 la marque serait parfois effectivement exig\u00e9e, indique le journal.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euro Shoe Group intente un proc\u00e8s contre l\u2019\u00e9quipementier sportif Nike, qui a d\u00e9cid\u00e9 de ne plus livrer ses chaussures de sport\u00a0 aux 270 magasins de son enseigne Bristol en Belgique et aux Pays-Bas. \u00ab Bristol ne correspond pas \u00e0 l\u2019image de Nike \u00bb \u00ab La d\u00e9cision n\u2019a pas \u00e9t\u00e9 suffisamment expliqu\u00e9e \u00bb, pr\u00e9cise le CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bristol poursuit Nike en justice pour boycott - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Euro Shoe Group intente un proc\u00e8s contre l\u2019\u00e9quipementier sportif Nike, qui a d\u00e9cid\u00e9 de ne plus livrer ses chaussures de sport aux 270 magasins de son enseigne Bristol en Belgique et aux Pays-Bas.\" 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