{"id":19598,"date":"2017-06-14T05:48:06","date_gmt":"2017-06-14T05:48:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/fietsenwinkelnl-devoile-ses-projets-dexpansion-en-belgique-2\/"},"modified":"2017-06-14T05:48:06","modified_gmt":"2017-06-14T05:48:06","slug":"fietsenwinkelnl-devoile-ses-projets-dexpansion-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/fietsenwinkelnl-devoile-ses-projets-dexpansion-en-belgique-2\/","title":{"rendered":"Fietsenwinkel.nl d\u00e9voile ses projets d\u2019expansion en Belgique"},"content":{"rendered":"<p><strong>Fietsenwinkel.nl<\/strong>, le plus grand webshop de v\u00e9los au Benelux,\u00a0 vient d\u2019ouvrir ses quatre premiers magasins physiques en Belgique et d\u2019autres suivront. Le retailer se profile comme le sp\u00e9cialiste par excellence des v\u00e9los \u00e9lectriques.<\/p>\n<p><!--break--><\/p>\n<h2>Magasins avec\u00a0parcours d\u2019essai<\/h2>\n<p>Aux Pays-Bas le groupe compte d\u00e9j\u00e0 plus de 40 points de vente, alors qu\u2019en Belgique les quatre premiers magasins viennent d\u2019ouvrir leurs portes : \u00e0 Anvers, Bruges, Hasselt et Saint-Nicolas. Deux autres ouvertures sont pr\u00e9vues dans les semaines \u00e0 venir, notamment \u00e0 Courtrai et Roulers. Mais les choses n\u2019en resteront pas l\u00e0, assure le CEO Bastiaan Hagenouw, qui pour l\u2019instant ne souhaite pas donner de plus amples d\u00e9tails concernant de futures ouvertures de magasins.<\/p>\n<p>\nAujourd\u2019hui un v\u00e9lo sur cinq est achet\u00e9 en ligne. Pourquoi un e-tailer en pleine croissance investit-il dans des magasins physiques ? \u00ab Certains clients pr\u00e9f\u00e8rent quand m\u00eame voir et tester le v\u00e9lo avant de passer \u00e0 l\u2019achat. C\u2019est pourquoi nous ouvrons des magasins avec un parcours d\u2019essai o\u00f9 les clients peuvent tester le v\u00e9lo dans un environnement s\u00fbr, sans trafic. Ce qui est d\u2019autant plus important pour les v\u00e9los \u00e9lectriques \u00e9tant donn\u00e9 qu\u2019il s\u2019agit d\u2019une exp\u00e9rience totalement nouvelle pour la plupart des gens. \u00bb<\/p>\n<p>\nIl s\u2019agit toujours de nouveaux magasins (donc pas de reprises) exploit\u00e9s en gestion propre, g\u00e9n\u00e9ralement situ\u00e9s aux abords de la ville. \u00ab Nous choisissons des endroits facilement accessibles, de pr\u00e9f\u00e9rence avec un parking gratuit et avec suffisamment d\u2019espace pour installer un parcours d\u2019essai. La surface d\u2019un magasin peut varier entre 400 et 1.200 m\u00b2. \u00bb<\/p>\n<h2>\nAmbitions europ\u00e9ennes<\/h2>\n<p>En quoi fietsenwinkel.nl se diff\u00e9rencie-t-il des autres marchands de v\u00e9los ? Selon Hagenouw, l\u2019enseigne doit sa croissance \u00e0 la combinaison du service, du prix et de l\u2019assortiment,. \u00ab Nous avons quelque 10.000 v\u00e9los en stock \u00e0 Amsterdam. Chaque commande est livr\u00e9e \u00e0 domicile le lendemain. Nous proposons une garantie du meilleur prix, mais nous misons \u00e9galement sur la satisfaction du client et nous vendons uniquement des marques A. \u00bb<\/p>\n<p>\nDans les magasins physiques les clients ont la possibilit\u00e9 de tester toutes sortes de v\u00e9los \u00e9lectriques, assist\u00e9s par un conseiller comp\u00e9tent. Ainsi les clients pourront d\u00e9terminer par eux-m\u00eames quel v\u00e9lo \u00e9lectrique leur convient le mieux. Bien que fietsenwinkel.nl vende \u00e9galement des v\u00e9los de ville et de course, le retailer est sp\u00e9cialis\u00e9 dans les v\u00e9los \u00e9lectriques, un march\u00e9 en pleine croissance. \u00ab Les villes sont bouch\u00e9es et les parkings sont trop chers. Dans ce contexte le v\u00e9lo \u00e9lectrique offre une alternative attrayante \u00e0 la voiture. \u00bb<\/p>\n<p>\nInternational Bike Group (IBG), l\u2019entreprise qui chapeaute fietsenwinkel.nl, a \u00e9t\u00e9 fond\u00e9 par Bastiaan Hagenouw en 2012. Entre-temps le groupe d\u2019investissement NPM Capital a pris une participation dans l\u2019entreprise, qui depuis s\u2019est d\u00e9velopp\u00e9e jusqu\u2019\u00e0 devenir l\u2019un des plus grands vendeurs de v\u00e9los en Europe, pr\u00e9sent aux Pays-Bas, en Belgique, en Su\u00e8de, au Danemark et en Norv\u00e8ge. En 2016 IBG a vu son chiffre d\u2019affaires bondir de 65% \u00e0 40 millions d\u2019euros. Pour cette ann\u00e9e Hagenouw s\u2019attend \u00e0 un doublement du chiffre d\u2019affaires \u00e0 80 millions d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fietsenwinkel.nl, le plus grand webshop de v\u00e9los au Benelux,\u00a0 vient d\u2019ouvrir ses quatre premiers magasins physiques en Belgique et d\u2019autres suivront. Le retailer se profile comme le sp\u00e9cialiste par excellence des v\u00e9los \u00e9lectriques. Magasins avec\u00a0parcours d\u2019essai Aux Pays-Bas le groupe compte d\u00e9j\u00e0 plus de 40 points de vente, alors qu\u2019en Belgique les quatre premiers magasins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fietsenwinkel.nl d\u00e9voile ses projets d\u2019expansion en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fietsenwinkel.nl, le plus grand webshop de v\u00e9los au Benelux, vient d\u2019ouvrir ses quatre premiers magasins physiques en Belgique et d\u2019autres suivront. 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