{"id":1964,"date":"2012-08-22T17:28:21","date_gmt":"2012-08-22T17:28:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ecc-concurrent-de-nespresso-bientot-chez-delhaize\/"},"modified":"2012-08-22T17:28:21","modified_gmt":"2012-08-22T17:28:21","slug":"ecc-concurrent-de-nespresso-bientot-chez-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ecc-concurrent-de-nespresso-bientot-chez-delhaize\/","title":{"rendered":"ECC, concurrent de Nespresso, bient\u00f4t chez Delhaize?"},"content":{"rendered":"<h2>Exclusivement chez Delhaize ?<\/h2>\n<p>L\u2019arriv\u00e9e prochaine d\u2019Ethical Coffee Company dans notre pays a \u00e9t\u00e9 confirm\u00e9e par son CEO, Jean-Paul Gaillard, ce weekend dans le journal\u00a0 De Tijd. Dans son interview avec Gaillard, le quotidien \u00e9voque le proc\u00e8s perdu par Nespresso \u00e0 l\u2019encontre de l\u2019entreprise de son ex-CEO et initiateur de la formule \u2018Nespresso Club\u2019.<\/p>\n<p>A la question o\u00f9 et quand les capsules ECC seront\u00a0 commercialis\u00e9es dans notre pays, l\u2019homme d\u2019affaires suisse de 58 ans r\u00e9pond : \u201cDans deux mois. Nous sommes quelque peu victime de notre propre succ\u00e8s et nous avons d\u00fb dans un premier temps nous limiter aux grands pays. Les n\u00e9gociations pour la Belgique sont en cours. Je ne r\u00e9v\u00e8lerai\u00a0 pas le nom du supermarch\u00e9, car il est encore un peu trop t\u00f4t pour cela, mais si je vous dis qu\u2019il s\u2019agit <strong>d\u2019un acteur influent, l\u2019un des meilleurs, du genre plus chic<\/strong>, vous devinerez sans aucun doute de quelle cha\u00eene je parle. \u00bb<\/p>\n<p>Tout en ajoutant : \u00ab ECC n\u2019opte pas pour le bon march\u00e9, le supermarch\u00e9 doit<strong> adh\u00e9rer au type de client que nous visons<\/strong>. \u00bb Selon certains initi\u00e9s cette description indiquerait\u00a0 clairement qu\u2019il est question de Delhaize. En France Gaillard collabore avec le groupe Casino.<\/p>\n<h2>\n<br \/>De 300 millions \u00e0 1,2 milliard de capsules<\/h2>\n<p>Gaillard a fond\u00e9 Ethical Coffee Company en 2008, apr\u00e8s avoir occup\u00e9 auparavant diverses fonctions en tant que marketing manager chez Warner Electric, Philip Morris et Nestl\u00e9, o\u00f9 il s\u2019est hiss\u00e9 au poste de CEO de Nespresso et ensuite de Nestl\u00e9 USA.<\/p>\n<p>Apr\u00e8s un petit d\u00e9tour chez M\u00f6venpick Fine Foods en tant que CEO \u2013 dont Nestl\u00e9 a repris la division cr\u00e8me glac\u00e9e en 2003 \u2013 <strong>il d\u00e9cide en 2008 de fonder Ethical Coffee Company<\/strong>, concurrent direct de son \u00ab ancien amour \u00bb Nespresso. ECC est d\u00e9tenu par son fondateur et par plusieurs fonds d\u2019investissement, dont le holding Famille Benetton.<\/p>\n<p>Actuellement l\u2019entreprise de torr\u00e9faction\u00a0 suisse <strong>g\u00e9n\u00e8re 60% de ses revenus en France et en Suisse<\/strong>. L\u2019ann\u00e9e derni\u00e8re ECC a produit 300 millions de capsules ; cette ann\u00e9e ce nombre devrait atteindre 1,2 milliard de capsules.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exclusivement chez Delhaize ? L\u2019arriv\u00e9e prochaine d\u2019Ethical Coffee Company dans notre pays a \u00e9t\u00e9 confirm\u00e9e par son CEO, Jean-Paul Gaillard, ce weekend dans le journal\u00a0 De Tijd. Dans son interview avec Gaillard, le quotidien \u00e9voque le proc\u00e8s perdu par Nespresso \u00e0 l\u2019encontre de l\u2019entreprise de son ex-CEO et initiateur de la formule \u2018Nespresso Club\u2019. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ECC, concurrent de Nespresso, bient\u00f4t chez Delhaize? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ecc-concurrent-de-nespresso-bientot-chez-delhaize\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECC, concurrent de Nespresso, bient\u00f4t chez Delhaize? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Exclusivement chez Delhaize ? 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