{"id":19644,"date":"2017-06-15T11:38:28","date_gmt":"2017-06-15T11:38:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/un-nouveau-site-internet-pour-sauver-les-magasins-de-journaux-independants-2\/"},"modified":"2017-06-15T11:38:28","modified_gmt":"2017-06-15T11:38:28","slug":"un-nouveau-site-internet-pour-sauver-les-magasins-de-journaux-independants-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/un-nouveau-site-internet-pour-sauver-les-magasins-de-journaux-independants-2\/","title":{"rendered":"Un nouveau site internet pour sauver les magasins de journaux ind\u00e9pendants"},"content":{"rendered":"<p>Le distributeur de presse <strong>Ubiway <\/strong>a lanc\u00e9 un site internet pour aider les magasins de journaux \u00e0 survivre.\u00a0 En 5 ans de temps, leur nombre a chut\u00e9 de 3.200 \u00e0 2.400 : grand temps pour une op\u00e9ration de grande envergure \u2018Sauvez le magasin de journaux\u2019.<\/p>\n<p><!--break--><\/p>\n<h2>Trois sources de revenus sont sous pression<\/h2>\n<p>Chaque semaine, trois magasins de journaux ferment leurs portes en Belgique.\u00a0 Les points sensibles sont suffisamment connus : les sources de revenus classiques \u2013 la vente de journaux et de magazines, de produits de tabac et de produits de loterie \u2013 rapportent toujours moins.\u00a0 Se rajoute encore la concurrence des supermarch\u00e9s.\u00a0 L\u2019organisation des entrepreneurs Unizo avait d\u00e9j\u00e0 chiffr\u00e9 la rentabilit\u00e9 moyenne d\u2019un magasin de journaux : elle d\u00e9passe \u00e0 peine 1 pour cent, et ce avant imposition.<\/p>\n<p>\nPour (aider \u00e0) faire renverser la vapeur, le distributeur de presse Ubiway \u2013 une filiale de bpost depuis l\u2019ann\u00e9e derni\u00e8re \u2013 a lanc\u00e9 DeKrantenwinkel.be.\u00a0 \u00ab L\u2019objectif est d\u2019aider les exploitants de magasins de journaux, notamment en leur proposant une formation en magasin \u00bb, pr\u00e9cise le dirigeant d\u2019Ubiway, Nicolas Meire, dont les parents ont d\u2019ailleurs exploit\u00e9 un magasin de journaux.<\/p>\n<p>\nIls re\u00e7oivent \u00e9galement des informations leur permettant de trouver des activit\u00e9s suppl\u00e9mentaires aux produits classiques, comme se lancer dans une point de distribution pour petits colis (Ubiway exploite \u00e9galement le r\u00e9seau Kariboo) ou m\u00eame se transformer en mini-magasin de quartier (certainement dans des villages qui ne comptent plus de boulanger, de boucher ou de marchand de fruits et l\u00e9gumes).\u00a0 En m\u00eame temps, le site internet souhaite \u00e0 nouveau booster l\u2019int\u00e9r\u00eat dans ces magasins de journaux.\u00a0 Le site propose un march\u00e9 en ligne qui reprend les magasins en qu\u00eate d\u2019un repreneur.<\/p>\n<h2>\u00a0<br \/>\nUn large soutien<\/h2>\n<p>L\u2019initiative n\u2019a pas uniquement re\u00e7u l\u2019appui de l\u2019organisation des entrepreneurs Unizo et des associations professionnelles des magasins de journaux, \u00e9galement des \u00e9diteurs de journaux et de magazines ainsi que de la Loterie Nationale.\u00a0 Une belle prestation puisque ces diff\u00e9rents partis n\u2019ont pas cess\u00e9 de se quereller ces derni\u00e8res ann\u00e9es.<\/p>\n<p>\nDurant des ann\u00e9es, Unizo a men\u00e9 un combat juridique \u00e0 l\u2019encontre du distributeur AMP (une des filiales d\u2019Ubiway) pour cause d\u2019exploitation abusive d\u2019une position dominante.\u00a0 Les associations professionnelles des magasins de journaux \u00e9taient furieux contre la Loterie Nationale parce qu\u2019elle avait diminu\u00e9 les revenus de la vente des produits de loterie.\u00a0 Les \u00e9diteurs \u00e9taient mal per\u00e7us puisqu\u2019ils mettent toujours davantage l\u2019accent sur le recrutement d\u2019abonn\u00e9s, ce qui a contribu\u00e9 \u00e0 faire baisser les ventes au num\u00e9ro.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le distributeur de presse Ubiway a lanc\u00e9 un site internet pour aider les magasins de journaux \u00e0 survivre.\u00a0 En 5 ans de temps, leur nombre a chut\u00e9 de 3.200 \u00e0 2.400 : grand temps pour une op\u00e9ration de grande envergure \u2018Sauvez le magasin de journaux\u2019. Trois sources de revenus sont sous pression Chaque semaine, trois [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un nouveau site internet pour sauver les magasins de journaux ind\u00e9pendants - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le distributeur de presse Ubiway a lanc\u00e9 un site internet pour aider les magasins de journaux \u00e0 survivre.\" 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