{"id":1976,"date":"2012-08-28T09:41:06","date_gmt":"2012-08-28T09:41:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/vos-courses-gratuites-a-vie-a-gagner-chez-lidl\/"},"modified":"2012-08-28T09:41:06","modified_gmt":"2012-08-28T09:41:06","slug":"vos-courses-gratuites-a-vie-a-gagner-chez-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/vos-courses-gratuites-a-vie-a-gagner-chez-lidl\/","title":{"rendered":"\u00ab Vos courses gratuites \u00e0 vie \u00bb \u00e0 gagner chez Lidl"},"content":{"rendered":"<h2>A deviner : la valeur du caddie-concours<\/h2>\n<p>\u00ab Le concept est simple : nous demandons\u00a0 \u00e0 nos clients d\u2019<strong>estimer le prix total des articles contenus dans notre caddie-concours rempli<\/strong> \u00bb, explique le porte-parole Pieterjan Rynwalt. Le participant qui se rapproche le plus de la valeur totale du chariot et de la r\u00e9ponse \u00e0 la question subsidiaire, pourra chaque semaine, et ce \u00e0 vie, venir faire ses courses gratuitement dans un point de vente Lidl belge de son choix, pour un montant\u00a0 \u00e9quivalent \u00e0 celui du caddie-concours.<\/p>\n<p>Pour ce coup promotionnel Lidl a \u00e9galement recours aux m\u00e9dias sociaux : en livrant quotidiennement\u00a0 des indices sur sa page Facebook, le discounter ajoute un \u00e9l\u00e9ment ludique \u00e0 son action et entend ainsi stimuler les clients online. La cha\u00eene veut d\u00e9montrer ainsi qu\u2019un chariot rempli chez Lidl n\u2019est pas aussi cher que les clients pourraient le penser.<\/p>\n<p>La valeur du caddie et le vainqueur du concours seront d\u00e9voil\u00e9s le 19 septembre. Outre le gagnant du premier prix, Lidl r\u00e9compense \u00e9galement une <strong>centaine d\u2019autres participants en leur offrant un bon d\u2019achat de la valeur du caddie-concours<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A deviner : la valeur du caddie-concours \u00ab Le concept est simple : nous demandons\u00a0 \u00e0 nos clients d\u2019estimer le prix total des articles contenus dans notre caddie-concours rempli \u00bb, explique le porte-parole Pieterjan Rynwalt. Le participant qui se rapproche le plus de la valeur totale du chariot et de la r\u00e9ponse \u00e0 la question [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Vos courses gratuites \u00e0 vie \u00bb \u00e0 gagner chez Lidl - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/vos-courses-gratuites-a-vie-a-gagner-chez-lidl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Vos courses gratuites \u00e0 vie \u00bb \u00e0 gagner chez Lidl - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"A deviner : la valeur du caddie-concours \u00ab Le concept est simple : nous demandons\u00a0 \u00e0 nos clients d\u2019estimer le prix total des articles contenus dans notre caddie-concours rempli \u00bb, explique le porte-parole Pieterjan Rynwalt. 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