{"id":19776,"date":"2017-06-22T09:30:48","date_gmt":"2017-06-22T09:30:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/30-webshops-bannis-damazon-durant-le-proces-intente-par-louis-vuitton-pour-contrefacon\/"},"modified":"2017-06-22T09:30:48","modified_gmt":"2017-06-22T09:30:48","slug":"30-webshops-bannis-damazon-durant-le-proces-intente-par-louis-vuitton-pour-contrefacon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/30-webshops-bannis-damazon-durant-le-proces-intente-par-louis-vuitton-pour-contrefacon\/","title":{"rendered":"30 webshops bannis d\u2019Amazon durant le proc\u00e8s intent\u00e9 par Louis Vuitton pour contrefa\u00e7on"},"content":{"rendered":"<p>Trente commer\u00e7ants ne sont plus autoris\u00e9s \u00e0 exploiter leur webshop sur <strong>Amazon<\/strong> tant que le proc\u00e8s qui les oppose \u00e0 <strong>Louis Vuitton <\/strong>est en cours. La marque de luxe leur a intent\u00e9 un proc\u00e8s parce qu\u2019ils vendaient des produits Vuitton contrefaits.<\/p>\n<p><!--break--><\/p>\n<h2>Atteinte \u00e0 l\u2019image de la marque<\/h2>\n<p>En intentant ce proc\u00e8s Louis Vuitton veut non seulement arr\u00eater la vente des produits contrefaits sur Amazon, mais cherche \u00e9galement \u00e0 \u00e9viter que les commer\u00e7ants incrimin\u00e9s n\u2019ouvrent un nouveau webshop sur la plate-forme et continuent ainsi leurs pratiques illicites. En outre la marque de luxe fran\u00e7aise exige une indemnisation de 60 millions de dollars (54 millions d\u2019euros).<\/p>\n<p>\nEn outre Vuitton estime que la vente de produits contrefaits via Amazon nuit \u00e0 l\u2019image de la marque. Les consommateurs perdraient confiance dans la marque, vu les nombreuses falsifications que l\u2019on trouve entre autres via le moteur de recherche Google.<\/p>\n<p><strong>LVMH<\/strong>, maison-m\u00e8re de Louis Vuitton, n\u2019adh\u00e8re pas au concept d\u2019Amazon ou d\u2019autres webshops proposant une multitude de produits diff\u00e9rents. \u00ab Nous estimons que le <a href=\"https:\/\/www.wmagazine.com\/story\/you-wont-be-able-to-buy-louis-vuitton-off-amazon-anytime-soon\" target=\"_blank\" rel=\"noopener\">mod\u00e8le actuel d\u2019Amazon ne correspond pas au luxe<\/a>, ni \u00e0 nos marques \u00bb, expliquait le CFO Jean-Jacques Guiony en octobre dernier. \u00ab S\u2019ils adaptent leur mod\u00e8le, alors peut-\u00eatre, mais avec le mod\u00e8le tel qu\u2019il est aujourd\u2019hui nous ne voulons en aucun cas faire des affaires avec eux pour l\u2019instant. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trente commer\u00e7ants ne sont plus autoris\u00e9s \u00e0 exploiter leur webshop sur Amazon tant que le proc\u00e8s qui les oppose \u00e0 Louis Vuitton est en cours. La marque de luxe leur a intent\u00e9 un proc\u00e8s parce qu\u2019ils vendaient des produits Vuitton contrefaits. Atteinte \u00e0 l\u2019image de la marque En intentant ce proc\u00e8s Louis Vuitton veut non [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>30 webshops bannis d\u2019Amazon durant le proc\u00e8s intent\u00e9 par Louis Vuitton pour contrefa\u00e7on - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Trente commer\u00e7ants ne sont plus autoris\u00e9s \u00e0 exploiter leur 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