{"id":19818,"date":"2017-06-23T10:26:34","date_gmt":"2017-06-23T10:26:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/apple-et-ikea-se-lancent-ensemble-dans-la-realite-augmentee\/"},"modified":"2017-06-23T10:26:34","modified_gmt":"2017-06-23T10:26:34","slug":"apple-et-ikea-se-lancent-ensemble-dans-la-realite-augmentee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/apple-et-ikea-se-lancent-ensemble-dans-la-realite-augmentee\/","title":{"rendered":"Apple et Ikea se lancent ensemble dans la r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"<p>La soci\u00e9t\u00e9 technologique <strong>Apple <\/strong>en la cha\u00eene d\u2019ameublement <strong>Ikea <\/strong>collaborent \u00e0 une appli de r\u00e9alit\u00e9 augment\u00e9e qui devrait \u00eatre lanc\u00e9e \u00e0 l\u2019automne.\u00a0 Cette appli permet aux clients de v\u00e9rifier si leur achat \u00e9ventuel cadre dans leur int\u00e9rieur.<\/p>\n<p><!--break--><\/p>\n<h2>Les nouvelles collections seront disponibles en avant-premi\u00e8re via l\u2019appli<\/h2>\n<p>Apple et Ikea sont tr\u00e8s ambitieux puisqu\u2019ils pr\u00e9tendent que cette appli sera la plus grande appli de RA au monde.\u00a0 \u00ab Elle sera la premi\u00e8re appli de r\u00e9alit\u00e9 augment\u00e9e qui permettra aux clients<a href=\"https:\/\/www.dezeen.com\/2017\/06\/21\/ikea-apple-collaboration-ar-shopping-app\/\" target=\"_blank\" rel=\"noopener\"> de se d\u00e9cider \u00e0 faire un achat <\/a>\u00bb, selon Michael Valdsgaard, responsable de la transformation num\u00e9rique chez Ikea Systems.<\/p>\n<p>\nA l\u2019heure actuelle, il n\u2019est pas encore possible de faire des achats via l\u2019appli, mais Valdsgaard a d\u00e9j\u00e0 annonc\u00e9 que cette option sera disponible \u00e0 l\u2019avenir.\u00a0 \u00ab Dans un monde id\u00e9al, il vous suffira de placer un fauteuil dans votre salon \u00e0 l\u2019aide de l\u2019appli.\u00a0 Un seul clic vous permettra ensuite de le mettre dans votre panier d\u2019achat sur le webshop. \u00bb<\/p>\n<p>\nL\u2019appli devrait \u00eatre lanc\u00e9 \u00e0 la fin de l\u2019ann\u00e9e.\u00a0 Dans une premi\u00e8re phase, elle pr\u00e9sentera entre 500 et 600 produits.\u00a0 D\u2019autre part, elle jouera un r\u00f4le important lors du lancement de nouvelles collections qui, \u00e0 l\u2019avenir, seront d\u2019abord disponibles via l\u2019appli.<\/p>\n<p>\nEn 2014, Ikea avait d\u00e9j\u00e0 ajout\u00e9 de la r\u00e9alit\u00e9 augment\u00e9e \u00e0 ses catalogues.\u00a0 Les utilisateurs avaient la possibilit\u00e9 de placer des produits dans leur int\u00e9rieur de mani\u00e8re virtuelle.\u00a0 Selon Valdsgaard, cette nouvelle appli va un pas plus loin, et ce surtout gr\u00e2ce \u00e0 l\u2019expertise d\u2019Apple.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 technologique Apple en la cha\u00eene d\u2019ameublement Ikea collaborent \u00e0 une appli de r\u00e9alit\u00e9 augment\u00e9e qui devrait \u00eatre lanc\u00e9e \u00e0 l\u2019automne.\u00a0 Cette appli permet aux clients de v\u00e9rifier si leur achat \u00e9ventuel cadre dans leur int\u00e9rieur. Les nouvelles collections seront disponibles en avant-premi\u00e8re via l\u2019appli Apple et Ikea sont tr\u00e8s ambitieux puisqu\u2019ils pr\u00e9tendent que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple et Ikea se lancent ensemble dans la r\u00e9alit\u00e9 augment\u00e9e - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La soci\u00e9t\u00e9 technologique Apple en la cha\u00eene d\u2019ameublement Ikea collaborent \u00e0 une appli de r\u00e9alit\u00e9 augment\u00e9e qui devrait \u00eatre lanc\u00e9e \u00e0 l\u2019automne. 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