{"id":19903,"date":"2017-06-27T13:53:58","date_gmt":"2017-06-27T13:53:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-commerce-en-europe-poursuit-sa-croissance\/"},"modified":"2017-06-27T13:53:58","modified_gmt":"2017-06-27T13:53:58","slug":"le-commerce-en-europe-poursuit-sa-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-commerce-en-europe-poursuit-sa-croissance\/","title":{"rendered":"L\u2019e-commerce en Europe poursuit sa croissance"},"content":{"rendered":"

Le \u2018European Ecommerce Report 2017\u2019, un rapport commun de Ecommerce Europe, EuroCommerce et Ecommerce Foundation, pr\u00e9voit qu\u2019en 2017 l\u2019e-commerce continuera de cro\u00eetre en Europe, en particulier en Europe centrale et de l\u2019Est.<\/p>\n

<\/p>\n

Europe de l\u2019Ouest en t\u00eate<\/h2>\n

En 2016 le chiffre d\u2019affaires online total en Europe a progress\u00e9 de 15% \u00e0 530 milliards d\u2019euros. Diff\u00e9rentes associations sectorielles s\u2019attendent \u00e0 ce que cette tendance se poursuive en 2017, avec une croissance similaire de 14% \u00e0 602 milliards d\u2019euros.<\/p>\n

\nLes ventes online progressent dans toute l\u2019Europe, mais \u00e0 des rythmes diff\u00e9rents selon les pays. Actuellement l\u2019Europe de l\u2019Ouest g\u00e9n\u00e8re la plus grande part du chiffre d\u2019affaires en ligne europ\u00e9en total, avec le Royaume-Uni en premi\u00e8re place avec 33%. Outre-Manche 87% des consommateurs ach\u00e8tent en ligne.<\/p>\n

\nLe reste de l\u2019Europe rattrape son retard<\/h2>\n

En Europe centrale et de l\u2019Est la part des achats online est nettement moins importante, mais la croissance y est beaucoup plus \u00e9lev\u00e9e : celle-ci est comprise entre 25 et pr\u00e8s de 40%. Par ailleurs les e-acheteurs sont de plus en plus nombreux \u00e0 effectuer des achats online au-del\u00e0 leurs fronti\u00e8res : en 2016 ils ont \u00e9t\u00e9 33%\u00a0 \u00e0 le faire. La Russie et la Suisse figurent en t\u00eate de liste des achats transfronti\u00e8res en ligne, avec un score de plus de 60%.<\/p>\n

\n\u00ab Les consommateurs sont de plus en plus nombreux \u00e0 acheter online et les retailers de plus en plus nombreux \u00e0 vendre online<\/a>. Et ce qui est plus important encore : le shopping online et offline s\u2019allient parfaitement jusqu\u2019\u00e0 devenir du omnichannel retailing. Et l\u2019Union europ\u00e9enne peut aider : l\u2019Europe a besoin d\u2019une politique qui stimule ces d\u00e9veloppements et qui permette aux consommateurs et aux commer\u00e7ants d\u2019exploiter au maximum le potentiel d\u2019un march\u00e9 de 500 millions d\u2019Europ\u00e9ens. L\u2019Europe pourrait devenir une \u2018powerhouse\u2019 pour l\u2019e-commerce, mais nous avons encore un long chemin \u00e0 parcourir avant d\u2019y arriver \u00bb, explique Christian Verschueren, directeur-g\u00e9n\u00e9ral d\u2019EuroCommerce.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le \u2018European Ecommerce Report 2017\u2019, un rapport commun de Ecommerce Europe, EuroCommerce et Ecommerce Foundation, pr\u00e9voit qu\u2019en 2017 l\u2019e-commerce continuera de cro\u00eetre en Europe, en particulier en Europe centrale et de l\u2019Est. Europe de l\u2019Ouest en t\u00eate En 2016 le chiffre d\u2019affaires online total en Europe a progress\u00e9 de 15% \u00e0 530 milliards d\u2019euros. Diff\u00e9rentes […]<\/p>\n","protected":false},"author":1,"featured_media":19900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nL\u2019e-commerce en Europe poursuit sa croissance - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le \u2018European Ecommerce Report 2017\u2019, un rapport commun de Ecommerce Europe, EuroCommerce et Ecommerce Foundation, pr\u00e9voit qu\u2019en 2017 l\u2019e-commerce continuera de cro\u00eetre en Europe, en particulier en Europe centrale et de l\u2019Est.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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