{"id":19911,"date":"2017-06-28T08:07:21","date_gmt":"2017-06-28T08:07:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ouverture-du-premier-burger-king-belge\/"},"modified":"2017-06-28T08:07:21","modified_gmt":"2017-06-28T08:07:21","slug":"ouverture-du-premier-burger-king-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouverture-du-premier-burger-king-belge\/","title":{"rendered":"Ouverture du premier Burger King belge"},"content":{"rendered":"<p>Ce mercredi le premier restaurant belge de la cha\u00eene fast-food <strong>Burger King <\/strong>a ouvert ses portes \u00e0 Anvers. Burger King reprendra une s\u00e9rie d\u2019\u00e9tablissements de son concurrent <strong>Quick<\/strong> en Belgique, mais les deux enseignes continueront d\u2019exister c\u00f4te \u00e0 c\u00f4te.<\/p>\n<p><!--break--><\/p>\n<h2>Sept \u00e9tablissements en 2017<\/h2>\n<p>Le premier restaurant de Burger King en Belgique a ouvert ses portes dans la p\u00e9riph\u00e9rie d\u2019Anvers \u00e0 c\u00f4te du complexe de cin\u00e9ma Metropolis, dans l\u2019\u00e9tablissement anciennement occup\u00e9 par Quick. \u00ab L\u2019ouverture pr\u00e8s d\u2019un cin\u00e9ma est une opportunit\u00e9 pour nous. C\u2019est un grand espace, avec en plus un drive-in \u00bb, explique Kevin Derycke, CEO de Burger Brands Belgium, le titulaire de licence de Burger King et Quick en Belgique.<\/p>\n<p>\nLe deuxi\u00e8me restaurant ouvrira la semaine prochaine dans le centre commercial Rive Gauche \u00e0 Charleroi et une troisi\u00e8me ouverture est pr\u00e9vue au mois d\u2019ao\u00fbt dans la gare de Namur. Dans ces deux cas il s\u2019agit de nouveaux \u00e9tablissements qui ne remplacent donc pas un Quick existant. D\u2019ici la fin de l\u2019ann\u00e9e la cha\u00eene devrait compter sept restaurants dans notre pays et dans les cinq ann\u00e9es \u00e0 venir ce nombre devrait atteindre 60 \u00e0 70.<\/p>\n<h2>\nFranchis\u00e9s existants<\/h2>\n<p>D\u2019ici 5 \u00e0 6 ans Burger Brands Belgium esp\u00e8re disposer de 140 \u00e0 150 restaurants Quick et Burger King r\u00e9unis, soit une croissance de pr\u00e8s de la moiti\u00e9 sur un march\u00e9 qui ne progresse que de 1% par an.<\/p>\n<p>\nPour assurer cette croissance le groupe compte surtout sur ses franchis\u00e9s existants. Le nouveau Burger King \u00e0 Anvers par exemple est rest\u00e9 aux mains de l\u2019ancien franchis\u00e9 de Quick. \u00ab La transformation de mon Quick a n\u00e9cessit\u00e9 un investissement de 1,2 million d\u2019euros, somme que je devrais r\u00e9cup\u00e9rer en r\u00e9alisant un chiffre d\u2019affaires plus \u00e9lev\u00e9. Car un Burger King attire tout de m\u00eame davantage de clients, vu sa notori\u00e9t\u00e9. Cela s\u00e9duira certainement le public d\u2019amateurs de cin\u00e9ma de Metropolis \u00bb, commente le franchis\u00e9 Ren\u00e9 Korfmaker.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mercredi le premier restaurant belge de la cha\u00eene fast-food Burger King a ouvert ses portes \u00e0 Anvers. Burger King reprendra une s\u00e9rie d\u2019\u00e9tablissements de son concurrent Quick en Belgique, mais les deux enseignes continueront d\u2019exister c\u00f4te \u00e0 c\u00f4te. Sept \u00e9tablissements en 2017 Le premier restaurant de Burger King en Belgique a ouvert ses portes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture du premier Burger King belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce mercredi le premier restaurant belge de la cha\u00eene fast-food Burger King a ouvert ses portes \u00e0 Anvers. 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