{"id":20013,"date":"2017-06-30T09:41:24","date_gmt":"2017-06-30T09:41:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bon-app-la-formule-casse-croute-lancee-par-carrefour\/"},"modified":"2017-06-30T09:41:24","modified_gmt":"2017-06-30T09:41:24","slug":"bon-app-la-formule-casse-croute-lancee-par-carrefour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bon-app-la-formule-casse-croute-lancee-par-carrefour\/","title":{"rendered":"Bon App\u2019, la formule casse-cro\u00fbte lanc\u00e9e par Carrefour"},"content":{"rendered":"<p>En France, <strong>Carrefour <\/strong>teste un nouveau concept de confort qui mise sur une consommation imm\u00e9diate.\u00a0 Bon App\u2019, du nom de la marque de distributeur du retailer, vend des produits \u00e0 consommer sur place ou en route.<\/p>\n<p><!--break--><\/p>\n<h2>Inspiration soudaine<\/h2>\n<p>L\u2019esprit d\u2019innovation semble ne pas avoir de limites chez Carrefour.\u00a0 L\u2019entreprise teste de nouveaux concepts de magasins dans toute l\u2019Europe.\u00a0 Ce qui fait la particularit\u00e9 de Bon App\u2019, c\u2019est l\u2019accent mis sur la consommation imm\u00e9diate : l\u2019inspiration soudaine, en d\u2019autres mots.\u00a0 Cela rend le concept diff\u00e9rent \u2013 mais \u00e9galement compl\u00e9mentaire \u2013 des autres concepts de proximit\u00e9.<\/p>\n<p>\nL\u2019assortiment de Carrefour Bon App\u2019 est compos\u00e9 de 600 r\u00e9f\u00e9rences.\u00a0 Les clients y trouvent des produits pr\u00e9par\u00e9s pour tout moment de la journ\u00e9e, du petit-d\u00e9jeuner au d\u00eener.\u00a0 Il y a des boissons chaudes et fra\u00eeches, des snacks chauds, des salades, des petits pains, des fruits et l\u00e9gumes pr\u00e9-coup\u00e9s, de la p\u00e2tisserie, des friandises, \u2026\u00a0 La machine \u00e0 jus d\u2019orange et le distributeur de caf\u00e9s sont \u00e9galement pr\u00e9sents.\u00a0 Quelques tables dehors et le comptoir \u00e0 l\u2019int\u00e9rieur accueillent des visiteurs qui consomment sur place.\u00a0 Il existe une formule petit-d\u00e9jeuner \u00e0 partir de 3 euros ainsi qu\u2019une formule lunch \u00e0 partir de 6,5 euros.<\/p>\n<h2>\u00a0<br \/>\nUne superficie de petite taille<\/h2>\n<p>Carrefour a d\u00e9j\u00e0 test\u00e9 des concepts shop-in-shop Bon App\u2019 dans diff\u00e9rents hypermarch\u00e9s.\u00a0 Les deux premiers emplacements autonomes ont ouvert leurs portes \u00e0 Paris en 2015, un dans le quartier du Marais et l\u2019autre dans la gare RER Auber.\u00a0 Le troisi\u00e8me \u2013 un magasin franchis\u00e9 \u2013 a ouvert ses portes le 18 mai dernier dans la ville d\u2019Arras dans le nord de la France.\u00a0 Le quatri\u00e8me a vu le jour le 14 juin \u00e0 Montpellier dans le sud de la France.<\/p>\n<p>\nBon App\u2019 opte toujours pour des emplacements centraux avec beaucoup de passage.\u00a0 De plus, ce sont des magasins de tr\u00e8s petite taille : 50 \u00e0 60 m\u00b2.\u00a0 L\u2019am\u00e9nagement int\u00e9rieur est moderne et raffin\u00e9 avec des signalisations explicites.\u00a0 Les clients trouvent tr\u00e8s facilement ce qu\u2019ils recherchent.\u00a0 Les heures d\u2019ouverture sont tr\u00e8s \u00e9tendues : \u00e0 Arras, le magasin est ouvert du lundi au samedi de 7h \u00e0 21h et le dimanche de 11h30 \u00e0 21h.<\/p>\n<p>\nAvec Bon App\u2019, Carrefour semble vouloir concurrencer Monop\u2019daily, la formule citadine de <strong>Monoprix <\/strong>qui propose \u00e9galement des snacks et des repas rapides \u00e0 consommer sur place ou en route et qui compte d\u00e9j\u00e0 plus de trente points de vente.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, Carrefour teste un nouveau concept de confort qui mise sur une consommation imm\u00e9diate.\u00a0 Bon App\u2019, du nom de la marque de distributeur du retailer, vend des produits \u00e0 consommer sur place ou en route. Inspiration soudaine L\u2019esprit d\u2019innovation semble ne pas avoir de limites chez Carrefour.\u00a0 L\u2019entreprise teste de nouveaux concepts de magasins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bon App\u2019, la formule casse-cro\u00fbte lanc\u00e9e par Carrefour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En France, Carrefour teste un nouveau concept de confort qui mise sur une consommation imm\u00e9diate. 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