{"id":20086,"date":"2017-07-04T13:18:28","date_gmt":"2017-07-04T13:18:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\/"},"modified":"2017-07-04T13:18:28","modified_gmt":"2017-07-04T13:18:28","slug":"magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\/","title":{"rendered":"Magi rach\u00e8te la marque de pr\u00eat-\u00e0-porter Kooka\u00ef \u00e0 Vivarte"},"content":{"rendered":"<p>La marque de mode fran\u00e7aise <strong>Kooka\u00ef <\/strong>passe aux mains de l\u2019australien <strong>Magi<\/strong>, qui depuis 26 ans d\u00e9tenait la licence d\u2019exploitation de la marque en Australie. L\u2019\u00e9t\u00e9 dernier la maison-m\u00e8re <strong>Vivarte<\/strong> avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019elle souhaitait c\u00e9der Kooka\u00ef.<\/p>\n<p><!--break--><\/p>\n<h2>Restructuration de Vivarte<\/h2>\n<p>\u00ab Nous souhaitons que Kooka\u00ef puisse se d\u00e9velopper et exploiter pleinement son potentiel. C\u2019est pourquoi Vivarte c\u00e8de la marque \u00e0 l\u2019entreprise familiale Magi \u00bb, indique Vivarte dans un communiqu\u00e9. Le montant de la transaction n\u2019a pas \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9.<\/p>\n<p>\nFond\u00e9 en France en 1984, Kooka\u00ef fait partie du groupe textile fran\u00e7ais Vivarte depuis 1996 et r\u00e9alise un chiffre d\u2019affaires annuel de 76 millions d\u2019euros. La marque s\u2019adresse essentiellement aux femmes de 20 \u00e0 40 ans, mais propose \u00e9galement une ligne pour jeunes filles depuis 2008.<\/p>\n<p>\nOutre Kooka\u00ef, Vivarte d\u00e9tient \u00e9galement des marques telles que Besson, Minelli, Carroll et CosmoParis. En difficult\u00e9 depuis plusieurs ann\u00e9es, le groupe a vu baisser son chiffre d\u2019affaires et augmenter ses pertes. D\u00e9but janvier le groupe avait d\u00e9j\u00e0 annonc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-groupe-de-mode-vivarte-c%C3%A8de-andr%C3%A9-et-naf-naf\" target=\"_blank\" rel=\"noopener\">la\u00a0cession des marques NafNaf et Andr\u00e9<\/a>. En ao\u00fbt 2014 douze fonds d\u2019investissement avaient indemnis\u00e9 116 cr\u00e9anciers pour plus de deux milliards d\u2019euros et 500 millions d\u2019euros avait \u00e9t\u00e9 inject\u00e9s dans l\u2019entreprise afin de la remettre sur les rails.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de mode fran\u00e7aise Kooka\u00ef passe aux mains de l\u2019australien Magi, qui depuis 26 ans d\u00e9tenait la licence d\u2019exploitation de la marque en Australie. L\u2019\u00e9t\u00e9 dernier la maison-m\u00e8re Vivarte avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019elle souhaitait c\u00e9der Kooka\u00ef. Restructuration de Vivarte \u00ab Nous souhaitons que Kooka\u00ef puisse se d\u00e9velopper et exploiter pleinement son potentiel. C\u2019est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magi rach\u00e8te la marque de pr\u00eat-\u00e0-porter Kooka\u00ef \u00e0 Vivarte - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque de mode fran\u00e7aise Kooka\u00ef passe aux mains de l\u2019australien Magi, qui depuis 26 ans d\u00e9tenait la licence d\u2019exploitation de la marque en Australie. L\u2019\u00e9t\u00e9 dernier la maison-m\u00e8re Vivarte avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019elle souhaitait c\u00e9der Kooka\u00ef.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magi rach\u00e8te la marque de pr\u00eat-\u00e0-porter Kooka\u00ef \u00e0 Vivarte - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La marque de mode fran\u00e7aise Kooka\u00ef passe aux mains de l\u2019australien Magi, qui depuis 26 ans d\u00e9tenait la licence d\u2019exploitation de la marque en Australie. L\u2019\u00e9t\u00e9 dernier la maison-m\u00e8re Vivarte avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019elle souhaitait c\u00e9der Kooka\u00ef.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-04T13:18:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_286393823.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Magi rach\u00e8te la marque de pr\u00eat-\u00e0-porter Kooka\u00ef \u00e0 Vivarte\",\"datePublished\":\"2017-07-04T13:18:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_286393823.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/\",\"name\":\"Magi rach\u00e8te la marque de pr\u00eat-\u00e0-porter Kooka\u00ef \u00e0 Vivarte - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/magi-rachete-la-marque-de-pret-a-porter-kookai-a-vivarte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_286393823.jpg\",\"datePublished\":\"2017-07-04T13:18:28+00:00\",\"description\":\"La marque de mode fran\u00e7aise Kooka\u00ef passe aux mains de l\u2019australien Magi, qui depuis 26 ans d\u00e9tenait la licence d\u2019exploitation de la marque en Australie. 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