{"id":20128,"date":"2017-07-06T08:22:46","date_gmt":"2017-07-06T08:22:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-proprietaire-neerlandais-de-palm-injecte-20-millions-deuros-dans-la-brasserie\/"},"modified":"2017-07-06T08:22:46","modified_gmt":"2017-07-06T08:22:46","slug":"le-proprietaire-neerlandais-de-palm-injecte-20-millions-deuros-dans-la-brasserie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-proprietaire-neerlandais-de-palm-injecte-20-millions-deuros-dans-la-brasserie\/","title":{"rendered":"Le propri\u00e9taire n\u00e9erlandais de Palm injecte 20 millions d\u2019euros dans la brasserie"},"content":{"rendered":"<p><strong>Bavaria<\/strong>, propri\u00e9taire de <strong>Palm Belgian Craft Brewers <\/strong>depuis un an, investit 20 millions d\u2019euros en vue de moderniser la brasserie \u00e0 Steenhuffel. Auparavant les N\u00e9erlandais avaient d\u00e9j\u00e0 consacr\u00e9 2,3 millions d\u2019euros \u00e0\u00a0la marque s\u0153ur <strong>Rodenbach<\/strong> \u00e0 Roulers.<\/p>\n<p><!--break--><\/p>\n<h2>La bi\u00e8re ambr\u00e9e la mieux vendue au Benelux<\/h2>\n<p>\nD\u2019ici peu la Palm, la bi\u00e8re ambr\u00e9e la mieux vendue au Benelux avec 31,2 millions de consommations par an, rev\u00eatira un nouvel emballage : plus contemporain \u2013 comprenez : plus \u00e9pur\u00e9 et plus simple \u2013, tout en conservant les \u00e9l\u00e9ments typiques (le cheval, la couronne de buis), avec le retour de la combinaison de couleurs vert\/rouge.<\/p>\n<p>\nEn outre le nouveau propri\u00e9taire, la famille brassicole n\u00e9erlandaise Swinkels, <a href=\"http:\/\/www.palm.be\/fr\/page\/corporate\/pers\" target=\"_blank\" rel=\"noopener\">investit 20 millions d\u2019euros dans l\u2019infrastructure de brassage et de fermentation<\/a>, afin que la brasserie se d\u00e9veloppe davantage au sein du r\u00e9seau de distribution international de Bavaria. \u00ab L\u2019an dernier les bi\u00e8res de Palm Belgian Craft Brewers ont \u00e9t\u00e9 introduites avec succ\u00e8s dans une dizaine de pays suppl\u00e9mentaires. Poursuivre notre croissance est donc notre aspiration sur les march\u00e9s domestiques que sont la Belgique et les Pays-Bas o\u00f9 Palm pourrait encore renforcer sa position, mais \u00e9galement \u00e0 l\u2019exportation, vers de nouvelles destinations \u00bb, lit-on dans le communiqu\u00e9 de presse.<\/p>\n<h2>\nStimuler les ventes de Rodenbach<\/h2>\n<p>Auparavant Palm Belgian Craft Brewers avait d\u00e9j\u00e0 relanc\u00e9 ses autres bi\u00e8res : Rodenbach, <strong>Brugge Tripel <\/strong>et <strong>Cornet<\/strong>. L\u00e0 aussi il \u00e9tait question d\u2019un gros investissement : les N\u00e9erlandais avait inject\u00e9 2,3 millions d\u2019euros dans les installations brassicoles de la marque s\u0153ur Rodenbach \u00e0 Roulers, notamment pour l\u2019installation d\u2019une nouvelle ligne de filtration et d\u2019un nouveau syst\u00e8me de traitement de l\u2019eau et la r\u00e9novation des lignes d\u2019embouteillage.<\/p>\n<p>\nLe groupe ambitionne d\u2019augmenter de moiti\u00e9 la vente de Rodenbach. Actuellement il s\u2019en vend environ 40.000 hectolitres.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bavaria, propri\u00e9taire de Palm Belgian Craft Brewers depuis un an, investit 20 millions d\u2019euros en vue de moderniser la brasserie \u00e0 Steenhuffel. Auparavant les N\u00e9erlandais avaient d\u00e9j\u00e0 consacr\u00e9 2,3 millions d\u2019euros \u00e0\u00a0la marque s\u0153ur Rodenbach \u00e0 Roulers. La bi\u00e8re ambr\u00e9e la mieux vendue au Benelux D\u2019ici peu la Palm, la bi\u00e8re ambr\u00e9e la mieux vendue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le propri\u00e9taire n\u00e9erlandais de Palm injecte 20 millions d\u2019euros dans la brasserie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bavaria, propri\u00e9taire de Palm Belgian Craft Brewers 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