{"id":20136,"date":"2017-07-06T09:07:53","date_gmt":"2017-07-06T09:07:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-premiers-ah-go-sans-caisses-prevus-pour-l-prochain\/"},"modified":"2017-07-06T09:07:53","modified_gmt":"2017-07-06T09:07:53","slug":"les-premiers-ah-go-sans-caisses-prevus-pour-l-prochain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-premiers-ah-go-sans-caisses-prevus-pour-l-prochain\/","title":{"rendered":"Les premiers AH To Go sans caisses pr\u00e9vus pour l\u2019an prochain"},"content":{"rendered":"<p>Wouter Kolk, CEO de la cha\u00eene de supermarch\u00e9s <strong>Albert Heijn<\/strong>, esp\u00e8re tester les premiers magasins AH To Go sans caisses d\u00e8s l\u2019an prochain, donc plus t\u00f4t qu\u2019annonc\u00e9 il y a quelques mois.<\/p>\n<p><!--break--><\/p>\n<h2>Visite \u00e0 Silicon Valley<\/h2>\n<p>En f\u00e9vrier Kolk avait laiss\u00e9 entendre qu\u2019Albert Heijn, \u00e0 l\u2019exemple d\u2019Amazon, pr\u00e9parait un supermarch\u00e9 sans caisses. Les premiers tests \u00e9taient pr\u00e9vus \u00ab d\u2019ici quelques ann\u00e9es \u00bb.\u00a0 A pr\u00e9sent le CEO semble vouloir acc\u00e9l\u00e9rer les choses : \u00ab J\u2019esp\u00e8re que nous pourrons tester les premiers magasins AH To Go sans caisses d\u00e8s l\u2019an prochain \u00bb, pr\u00e9cise Kolk dans le journal De Telegraaf. \u00ab Nous effectuons sciemment les tests dans des magasins AH To Go, car c\u2019est l\u00e0\u00a0 que la rapidit\u00e9 de paiement est la plus importante. En cas de succ\u00e8s, le concept sera \u00e9galement d\u00e9ploy\u00e9 dans d\u2019autres magasins Albert Heijn. \u00bb<\/p>\n<p>\nAfin de d\u00e9couvrir d\u2019autres innovations, Kolk s\u2019est r\u00e9cemment rendu \u00e0 Silicon Valley, o\u00f9 il a visit\u00e9 Facebook, Google, LinkedIn et quelques start-ups. \u00ab Nous discutons r\u00e9guli\u00e8rement de toutes sortes de choses avec ces entreprises. Il est int\u00e9ressant de s\u2019y rendre et de s\u2019entretenir avec des experts concernant la mani\u00e8re d\u2019organiser le renouvellement et l\u2019innovation au sein de son entreprise par exemple. \u00bb<\/p>\n<h2>\nLe supermarch\u00e9 du futur<\/h2>\n<p>Cette ann\u00e9e Albert Heijn f\u00eatera son 130\u00e8me anniversaire. A cette occasion l\u2019enseigne se projette dans l\u2019avenir et imagine le supermarch\u00e9 de 2025. Pour ce faire Albert Heijn a fait appel \u00e0 de nombreux experts, mais a \u00e9galement demand\u00e9 l\u2019avis des consommateurs. \u00ab En 2025 les supermarch\u00e9s seront davantage diff\u00e9renci\u00e9s \u00bb, explique Kolk. \u00ab Ils diff\u00e9reront selon les quartiers et selon qu\u2019ils se situent en ville ou \u00e0 la campagne. L\u2019exp\u00e9rience client, la commodit\u00e9 et la rapidit\u00e9 seront les principales tendances. A l\u2019avenir les choses se feront comme vous le voulez. La technologie y jouera un grand r\u00f4le. \u00bb<\/p>\n<p>\nLes attentes vis-\u00e0-vis du supermarch\u00e9 du futur sont tr\u00e8s diff\u00e9rentes en fonction des g\u00e9n\u00e9rations. Pour les Millennials le supermarch\u00e9 doit \u00eatre avant tout un endroit o\u00f9 vivre une exp\u00e9rience, un lieu de rencontre. Les plus de 65 ans par contre recherchent davantage un petit supermarch\u00e9 de proximit\u00e9, r\u00e9pondant aux besoins locaux en produits frais. Par contre les deux groupes s\u2019accordent \u00e0 dire que le supermarch\u00e9 du futur devra accorder une grande attention \u00e0 la durabilit\u00e9 et un mode de vie sain.<\/p>\n<p>\nKolk estime que le frais continuera de gagner en importance et que de plus en plus les produits frais seront cultiv\u00e9s localement. La distance entre le lieu de culture et le magasin s\u2019en trouvera \u00e9court\u00e9e. \u00ab L\u2019alimentation provenant de pays lointains sera moins courante. \u00bb Bien \u00e9videmment le canal online jouera un r\u00f4le toujours plus importants. \u00ab Quant \u00e0 savoir dans quelle mesure l\u2019online\u00a0 progressera, je n\u2019ose le dire. Toujours est-il que les clients continueront de se rendre au magasin. Je pense que le supermarch\u00e9 de 2025 sera une source de conseils et d\u2019inspiration dans le domaine alimentaire \u00bb, conclut-il.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouter Kolk, CEO de la cha\u00eene de supermarch\u00e9s Albert Heijn, esp\u00e8re tester les premiers magasins AH To Go sans caisses d\u00e8s l\u2019an prochain, donc plus t\u00f4t qu\u2019annonc\u00e9 il y a quelques mois. Visite \u00e0 Silicon Valley En f\u00e9vrier Kolk avait laiss\u00e9 entendre qu\u2019Albert Heijn, \u00e0 l\u2019exemple d\u2019Amazon, pr\u00e9parait un supermarch\u00e9 sans caisses. Les premiers tests [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les premiers AH To Go sans caisses pr\u00e9vus pour l\u2019an prochain - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Wouter Kolk, CEO de la cha\u00eene de supermarch\u00e9s Albert Heijn, esp\u00e8re tester les premiers magasins AH To Go sans caisses d\u00e8s l\u2019an prochain, donc plus t\u00f4t 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