{"id":20259,"date":"2017-07-13T14:38:20","date_gmt":"2017-07-13T14:38:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/about-you-debarque-aux-pays-bas-et-en-belgique-cet-automne\/"},"modified":"2017-07-13T14:38:20","modified_gmt":"2017-07-13T14:38:20","slug":"about-you-debarque-aux-pays-bas-et-en-belgique-cet-automne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/about-you-debarque-aux-pays-bas-et-en-belgique-cet-automne\/","title":{"rendered":"About You d\u00e9barque aux Pays-Bas et en Belgique cet automne"},"content":{"rendered":"<p><strong>About You <\/strong>fera officiellement son entr\u00e9e aux Pays-Bas et en Belgique cet automne. La plate-forme de mode online allemande, qui compte le groupe retail Otto parmi ses investisseurs, propose des v\u00eatements de marques connues.<\/p>\n<p><!--break--><\/p>\n<h2>Miser sur les influenceurs<\/h2>\n<p>Le webshop n\u00e9erlandais est d\u00e9j\u00e0 op\u00e9rationnel, mais le coup d\u2019envoi officiel sera donn\u00e9 cet automne avec une vaste campagne promotionnelle via divers canaux. About You vise un public de jeunes de consommateurs avec des marques telles que Diesel, Replay, Esprit, G-Star Raw, Tom Tailor et Adidas Originals, ainsi que son propre label About You. Pour attirer ce groupe-cible le site mise sur des influenceurs populaires.<\/p>\n<p>\nAbout You op\u00e8re selon un concept similaire \u00e0 celui d\u2019Amazon et Zalando. En Allemagne la plate-forme propose plus de 800 marques de mode. Cr\u00e9\u00e9 il y a trois ans, About You compte aujourd\u2019hui 2,5 millions de clients et r\u00e9alise un chiffre d\u2019affaires de 135 millions d\u2019euros. Pour cette ann\u00e9e l\u2019entreprise pr\u00e9voit un chiffre d\u2019affaires compris entre 250 et 280 millions d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About You fera officiellement son entr\u00e9e aux Pays-Bas et en Belgique cet automne. La plate-forme de mode online allemande, qui compte le groupe retail Otto parmi ses investisseurs, propose des v\u00eatements de marques connues. Miser sur les influenceurs Le webshop n\u00e9erlandais est d\u00e9j\u00e0 op\u00e9rationnel, mais le coup d\u2019envoi officiel sera donn\u00e9 cet automne avec une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About You d\u00e9barque aux Pays-Bas et en Belgique cet automne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"About You fera officiellement son entr\u00e9e aux Pays-Bas et en Belgique cet automne. 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