{"id":2026,"date":"2012-09-11T06:38:36","date_gmt":"2012-09-11T06:38:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-directeur-general-de-mars-belgium-passe-le-flambeau\/"},"modified":"2012-09-11T06:38:36","modified_gmt":"2012-09-11T06:38:36","slug":"le-directeur-general-de-mars-belgium-passe-le-flambeau","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-directeur-general-de-mars-belgium-passe-le-flambeau\/","title":{"rendered":"Le directeur g\u00e9n\u00e9ral de Mars Belgium passe le flambeau"},"content":{"rendered":"<h2>De promoteur de vente \u00e0 directeur g\u00e9n\u00e9ral<\/h2>\n<p>Philippe Henry de Frahan, dipl\u00f4m\u00e9 en Science de Communication Sociale, est actif chez Mars Belgium depuis 1980. Apr\u00e8s une premi\u00e8re exp\u00e9rience professionnelle chez JC Decaux, il\u00a0 a d\u00e9but\u00e9 chez Mars Belgium comme promoteur de vente et y a ensuite occup\u00e9 diverses fonctions dans les d\u00e9partements vente et marketing des trois segments de l\u2019entreprise (Petcare, Chocolate et Food).<\/p>\n<p>Durant sa p\u00e9riode en tant que directeur g\u00e9n\u00e9ral chez Mars Belgium, le groupe a pu afficher des chiffres en croissance constante. \u00ab J\u2019ai ador\u00e9 ces 9 ann\u00e9es comme directeur g\u00e9n\u00e9ral, parce que je suis parvenu \u00e0 g\u00e9n\u00e9rer de tr\u00e8s bons r\u00e9sultats, mais aussi parce que j\u2019y ai pu faire vivre et transmettre les valeurs qui me tiennent \u00e0 c\u0153ur, telles que la mutualit\u00e9, la libert\u00e9, la responsabilit\u00e9 et aussi le respect \u00bb, explique-t-il, pr\u00f4nant un leadership inspir\u00e9.<\/p>\n<h2>\n<br \/>Chocolat, riz et aliments pour animaux<\/h2>\n<p>En Belgique Mars est leader de march\u00e9 dans le segment Petcare (avec des marques telles que Pedigree, Cesar et Whiskas) et dans la cat\u00e9gorie riz (Uncle Ben\u2019s). Le producteur alimentaire est num\u00e9ro 2 dans le segment Chocolate (notamment Mars, M&amp;M\u2019s, Snickers et Twix). Au niveau mondial Mars Inc. compte 70.000 collaborateurs dans 73 pays, r\u00e9partis sur 5 continents.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De promoteur de vente \u00e0 directeur g\u00e9n\u00e9ral Philippe Henry de Frahan, dipl\u00f4m\u00e9 en Science de Communication Sociale, est actif chez Mars Belgium depuis 1980. Apr\u00e8s une premi\u00e8re exp\u00e9rience professionnelle chez JC Decaux, il\u00a0 a d\u00e9but\u00e9 chez Mars Belgium comme promoteur de vente et y a ensuite occup\u00e9 diverses fonctions dans les d\u00e9partements vente et marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le directeur g\u00e9n\u00e9ral de Mars Belgium passe le flambeau - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-directeur-general-de-mars-belgium-passe-le-flambeau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le directeur g\u00e9n\u00e9ral de Mars Belgium passe le flambeau - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De promoteur de vente \u00e0 directeur g\u00e9n\u00e9ral Philippe Henry de Frahan, dipl\u00f4m\u00e9 en Science de Communication Sociale, est actif chez Mars Belgium depuis 1980. 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