{"id":20313,"date":"2017-07-18T07:20:43","date_gmt":"2017-07-18T07:20:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/bjorn-borg-ouvre-de-nouveaux-flagship-stores-en-belgique-et-aux-pays-bas\/"},"modified":"2017-07-18T07:20:43","modified_gmt":"2017-07-18T07:20:43","slug":"bjorn-borg-ouvre-de-nouveaux-flagship-stores-en-belgique-et-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bjorn-borg-ouvre-de-nouveaux-flagship-stores-en-belgique-et-aux-pays-bas\/","title":{"rendered":"Bj\u00f6rn Borg ouvre de nouveaux flagship stores en Belgique et aux Pays-Bas"},"content":{"rendered":"<p>Apr\u00e8s l\u2019ouverture r\u00e9cente de flagship stores \u00e0 Bruges, Haarlem et Zwolle, la marque su\u00e9doise <strong>Bj\u00f6rn Borg <\/strong>poursuit son expansion en Belgique et aux Pays-Bas, o\u00f9 elle pr\u00e9voit d\u2019autres ouvertures de magasins phares dans le courant de l\u2019ann\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>Transition vers une marque de sport<\/h2>\n<p>Bj\u00f6rn Borg envisage l\u2019ouverture de magasins en Belgique, notamment \u00e0 Anvers, Wijnegem et Gand, ainsi qu\u2019aux Pays-Bas,\u00a0entre autres\u00a0\u00e0 Rotterdam, Groningen et Arnhem.\u00a0 De plus la marque pr\u00e9voit des outlet-stores dans diff\u00e9rentes villes.<\/p>\n<p>\nActuellement Bj\u00f6rn Borg compte 16 points de vente au Benelux, mais la marque poursuit assidument son expansion, qui s\u2019accompagne d\u2019une transition de marque de sous-v\u00eatements vers une marque de sport \u00e0 part enti\u00e8re. Cette \u00e9volution semble porter ses fruits, car en 2016 le chiffre d\u2019affaires a progress\u00e9 de 10% \u00e0 631,6 millions de couronnes su\u00e9doises (66,9 millions d\u2019euros), tandis que le b\u00e9n\u00e9fice s\u2019est \u00e9tabli \u00e0 4,9 millions d\u2019euros.<\/p>\n<p>\nIl y a quatre ans Bj\u00f6rn Borg d\u00e9cidait de c\u00e9der une grande partie de ses magasins. Depuis la marque a \u00e9t\u00e9 reprise par la maison-m\u00e8re d\u2019origine, qui a d\u00e9velopp\u00e9 une nouvelle strat\u00e9gie. En outre les loyers aux Pays-Bas sont en baisse depuis 2013, d\u2019o\u00f9 l\u2019int\u00e9r\u00eat d\u2019y ouvrir de nouveaux magasins.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s l\u2019ouverture r\u00e9cente de flagship stores \u00e0 Bruges, Haarlem et Zwolle, la marque su\u00e9doise Bj\u00f6rn Borg poursuit son expansion en Belgique et aux Pays-Bas, o\u00f9 elle pr\u00e9voit d\u2019autres ouvertures de magasins phares dans le courant de l\u2019ann\u00e9e. Transition vers une marque de sport Bj\u00f6rn Borg envisage l\u2019ouverture de magasins en Belgique, notamment \u00e0 Anvers, Wijnegem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bj\u00f6rn Borg ouvre de nouveaux flagship stores en Belgique et aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s l\u2019ouverture r\u00e9cente de flagship stores 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