{"id":20649,"date":"2017-08-03T08:24:06","date_gmt":"2017-08-03T08:24:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pire-annee-pour-asda-depuis-la-reprise-par-walmart\/"},"modified":"2017-08-03T08:24:06","modified_gmt":"2017-08-03T08:24:06","slug":"pire-annee-pour-asda-depuis-la-reprise-par-walmart","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pire-annee-pour-asda-depuis-la-reprise-par-walmart\/","title":{"rendered":"Pire ann\u00e9e pour Asda depuis la reprise par Walmart"},"content":{"rendered":"<p>La cha\u00eene britannique de supermarch\u00e9s <strong>Asda<\/strong> a connu une mauvaise ann\u00e9e. Et c\u2019est un euph\u00e9misme\u00a0: 2016 a m\u00eame \u00e9t\u00e9 la pire ann\u00e9e depuis la reprise par <strong>Walmart<\/strong> qui date de 1999.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab\u00a0En de\u00e7\u00e0 des pr\u00e9visions\u00a0\u00bb<\/h2>\n<p>Asda, deuxi\u00e8me plus grande cha\u00eene de supermarch\u00e9s au Royaume-Uni, a vu son chiffre d\u2019affaires reculer d\u2019environ 5\u00a0% l\u2019ann\u00e9e derni\u00e8re, de 22,3 \u00e0 21,6\u00a0milliards de livres sterling (environ 24,14\u00a0milliards d\u2019euros), tandis que le b\u00e9n\u00e9fice avant imp\u00f4ts a diminu\u00e9 de 20\u00a0% \u00e0 791,7\u00a0millions de livres sterling ou 884,8\u00a0millions d\u2019euros. Il s\u2019agit l\u00e0 du <a href=\"https:\/\/www.theguardian.com\/business\/2017\/aug\/02\/asda-worst-annual-figures-walmart-takeover\">plus mauvais r\u00e9sultat depuis 1999<\/a>, ann\u00e9e o\u00f9 le g\u00e9ant am\u00e9ricain de la distribution Walmart a rachet\u00e9 la cha\u00eene britannique.<\/p>\n<p>\u00a0<\/p>\n<p>Le v\u00e9t\u00e9ran de Walmart Sean Clarke, qui a succ\u00e9d\u00e9 l\u2019\u00e9t\u00e9 dernier \u00e0 Andy Clarke en tant que CEO d\u2019Asda et qui m\u00e8ne depuis une strat\u00e9gie de baisse des prix et d\u2019am\u00e9lioration de la qualit\u00e9 et du service, parle d\u2019un r\u00e9sultat \u201cen de\u00e7\u00e0 des pr\u00e9visions\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>Il ne faut pas chercher bien loin les raisons de cette contre-performance\u00a0: les Britanniques font de plus en plus souvent leurs grosses courses en ligne et ach\u00e8tent le reste dans de petits magasins de proximit\u00e9 (segment o\u00f9 Asda est peu repr\u00e9sent\u00e9e). Par ailleurs, les discounters Aldi et Lidl gagnent de plus en plus de parts de march\u00e9 (principalement au d\u00e9triment d\u2019Asda qui axe aussi sa strat\u00e9gie sur les prix bas).<\/p>\n<p>\u00a0<\/p>\n<p>Le vent a toutefois l\u2019air de tourner\u00a0: dans les 12\u00a0semaines jusqu\u2019au 16\u00a0juillet, Asda aurait selon ses dires attir\u00e9 398\u00a0000\u00a0nouveaux clients. Et d\u2019apr\u00e8s le bureau d\u2019\u00e9tudes de march\u00e9 Kantar, les ventes de ce trimestre seraient 1\u00a0% sup\u00e9rieures \u00e0 celles de la m\u00eame p\u00e9riode un an plus t\u00f4t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene britannique de supermarch\u00e9s Asda a connu une mauvaise ann\u00e9e. Et c\u2019est un euph\u00e9misme\u00a0: 2016 a m\u00eame \u00e9t\u00e9 la pire ann\u00e9e depuis la reprise par Walmart qui date de 1999. \u00ab\u00a0En de\u00e7\u00e0 des pr\u00e9visions\u00a0\u00bb Asda, deuxi\u00e8me plus grande cha\u00eene de supermarch\u00e9s au Royaume-Uni, a vu son chiffre d\u2019affaires reculer d\u2019environ 5\u00a0% l\u2019ann\u00e9e derni\u00e8re, de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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