{"id":20757,"date":"2017-08-08T14:24:50","date_gmt":"2017-08-08T14:24:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/ralph-lauren-fait-mieux-que-prevu\/"},"modified":"2017-08-08T14:24:50","modified_gmt":"2017-08-08T14:24:50","slug":"ralph-lauren-fait-mieux-que-prevu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ralph-lauren-fait-mieux-que-prevu\/","title":{"rendered":"Ralph Lauren fait mieux que pr\u00e9vu"},"content":{"rendered":"

La maison de couture Ralph Lauren a enregistr\u00e9 d\u2019excellents r\u00e9sultats au premier trimestre. Tant sur le plan de son chiffre d\u2019affaires que sur celui de ses b\u00e9n\u00e9fices, les r\u00e9sultats d\u00e9passent les pr\u00e9visions des analystes. Il y a un an, l\u2019entreprise avait d\u00fb d\u00e9plorer d\u2019importantes pertes.<\/p>\n

<\/p>\n

Nouvelle strat\u00e9gie<\/h2>\n

Au premier trimestre, le chiffre d\u2019affaires de Ralph Lauren a atteint 1,35 milliard de dollars<\/a>. (1,15 milliard d\u2019euros). S\u2019il est en recul de 13,2%, il est n\u00e9anmoins plus \u00e9lev\u00e9 que ce qu\u2019avaient pr\u00e9dit les analystes. Cette baisse du chiffre d\u2019affaires est la cons\u00e9quence de la nouvelle strat\u00e9gie de Ralph Lauren qui a d\u00e9cid\u00e9 de se s\u00e9parer des marques trop peu performantes et de fermer les magasins non rentables. L\u2019inventaire est \u00e9galement plus strictement tenu et les ristournes moins nombreuses.<\/p>\n

\u00a0<\/p>\n

Il s\u2019agit de se donner les moyens de contrer la concurrence, celle d\u2019Amazon et des cha\u00eenes de fast fashion notamment. Sur base comparable, les ventes au d\u00e9tail ont chut\u00e9 de 7% l\u00e0 o\u00f9 les analystes avaient pr\u00e9dit un recul de 7,5%.<\/p>\n

\u00a0<\/p>\n

Les b\u00e9n\u00e9fices montrent sans ambigu\u00eft\u00e9 que la nouvelle strat\u00e9gie porte ses fruits. En effet, apr\u00e8s avoir d\u00e9plor\u00e9 des pertes nettes de 22,3 millions de dollars (18,9 millions d\u2019euros) l\u2019an dernier, Ralph Lauren affiche pour le premier trimestre de cette ann\u00e9e un b\u00e9n\u00e9fice de 59,5 millions de dollars (50,5 millions d\u2019euros).<\/p>\n

\u00a0<\/p>\n

Nouveau CEO<\/h2>\n

En mai dernier, Patrice Louvet a pris les r\u00eanes de l\u2019entreprise, succ\u00e9dant \u00e0 Stefan Larsson<\/a> qui avait quitt\u00e9 inopin\u00e9ment ses fonctions en raison de divergences de vues avec le fondateur et pr\u00e9sident, Ralph Lauren lui-m\u00eame. Les premiers r\u00e9sultats engrang\u00e9s sous la direction de Louvet sont donc encourageants.<\/p>\n","protected":false},"excerpt":{"rendered":"

La maison de couture Ralph Lauren a enregistr\u00e9 d\u2019excellents r\u00e9sultats au premier trimestre. Tant sur le plan de son chiffre d\u2019affaires que sur celui de ses b\u00e9n\u00e9fices, les r\u00e9sultats d\u00e9passent les pr\u00e9visions des analystes. Il y a un an, l\u2019entreprise avait d\u00fb d\u00e9plorer d\u2019importantes pertes. Nouvelle strat\u00e9gie Au premier trimestre, le chiffre d\u2019affaires de Ralph […]<\/p>\n","protected":false},"author":1,"featured_media":20754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nRalph Lauren fait mieux que pr\u00e9vu - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Modehuis Ralph Lauren heeft er een sterk eerste kwartaal opzitten. Zo wist het zowel op vlak van omzet als van winst de verwachtingen van analisten te overtreffen. 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