{"id":20795,"date":"2017-08-11T09:48:30","date_gmt":"2017-08-11T09:48:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-veut-concurrencer-ticketmaster\/"},"modified":"2017-08-11T09:48:30","modified_gmt":"2017-08-11T09:48:30","slug":"amazon-veut-concurrencer-ticketmaster","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-veut-concurrencer-ticketmaster\/","title":{"rendered":"Amazon veut concurrencer Ticketmaster"},"content":{"rendered":"

Aux Etats-Unis le g\u00e9ant du e-commerce Amazon <\/strong>est en pourparlers avec des organisateurs d\u2019\u00e9v\u00e9nements, afin d\u2019examiner la possibilit\u00e9 de\u00a0 vendre des tickets pour ces \u00e9v\u00e9nements via son webshop.<\/p>\n

<\/p>\n

A combiner avec Prime<\/h2>\n

Ainsi Amazon entrerait en concurrence directe avec Ticketmaster<\/strong>, qui domine le march\u00e9 de la billetterie aux Etats-Unis<\/a>. Les clients d\u00e9sapprouvent les frais suppl\u00e9mentaires exig\u00e9s par des entreprises comme Ticketmaster, alors qu\u2019Amazon de par son ampleur pourrait fortement r\u00e9duire ces frais.<\/p>\n

\nD\u2019autre part Amazon pourrait allier la vente de tickets avec d\u2019autres activit\u00e9s lucratives. Les artistes et \u00e9quipes de sport pourraient par exemple proposer leur merchandising via Amazon et octroyer des r\u00e9ductions si le client ach\u00e8te un ticket pour l\u2019\u00e9v\u00e9nement. Amazon pourrait \u00e9galement accorder des avantages \u00e0 ses abonn\u00e9s Prime lors de l\u2019achat de tickets, notamment une pr\u00e9vente ou des places r\u00e9serv\u00e9es.<\/p>\n

\nPr\u00e9c\u00e9demment Amazon aurait tent\u00e9 une collaboration avec Ticketmaster, mais, selon certaines sources, les n\u00e9gociations n\u2019auraient pas abouti. Des discussions sont \u00e9galement en cours avec des associations sportives en vue de cr\u00e9er une place de march\u00e9 pour la revente de tickets.<\/p>\n

\nD\u00e9j\u00e0 actif dans le ticketing au Royaume-Uni<\/h2>\n

Ce n\u2019est pas la premi\u00e8re fois qu\u2019Amazon se lance dans la billetterie. Au Royaume-Uni l\u2019e-tailer vend d\u00e9j\u00e0 des tickets pour le West End depuis 2015 et y d\u00e9passe m\u00eame Ticketmaster pour certains \u00e9v\u00e9nements. Contrairement aux Etats-Unis, au Royaume-Uni il est peu courant que les organisateurs d\u2019\u00e9v\u00e9nements collaborent en exclusivit\u00e9 avec une seule entreprise de ticketing.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Aux Etats-Unis le g\u00e9ant du e-commerce Amazon est en pourparlers avec des organisateurs d\u2019\u00e9v\u00e9nements, afin d\u2019examiner la possibilit\u00e9 de\u00a0 vendre des tickets pour ces \u00e9v\u00e9nements via son webshop. A combiner avec Prime Ainsi Amazon entrerait en concurrence directe avec Ticketmaster, qui domine le march\u00e9 de la billetterie aux Etats-Unis. Les clients d\u00e9sapprouvent les frais suppl\u00e9mentaires […]<\/p>\n","protected":false},"author":1,"featured_media":20792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nAmazon veut concurrencer Ticketmaster - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aux Etats-Unis le g\u00e9ant du e-commerce Amazon est en pourparlers avec des organisateurs d\u2019\u00e9v\u00e9nements, afin d\u2019examiner la possibilit\u00e9 de vendre des tickets pour ces \u00e9v\u00e9nements via son webshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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