{"id":20815,"date":"2017-08-14T08:24:26","date_gmt":"2017-08-14T08:24:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/adventure-rachete-lallemand-mctrek\/"},"modified":"2017-08-14T08:24:26","modified_gmt":"2017-08-14T08:24:26","slug":"adventure-rachete-lallemand-mctrek","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/adventure-rachete-lallemand-mctrek\/","title":{"rendered":"AS Adventure rach\u00e8te l\u2019allemand McTrek"},"content":{"rendered":"<p>L\u2019enseigne belge <strong>AS Adventure<\/strong>, sp\u00e9cialis\u00e9e dans l\u2019outdoor,\u00a0 a acquis la cha\u00eene allemande <strong>McTrek<\/strong>, active dans le m\u00eame secteur. Ainsi AS Adventure s\u2019introduit sur le plus grand march\u00e9 europ\u00e9en de l\u2019outdoor.<\/p>\n<p><!--break--><\/p>\n<h2>38 millions d\u2019euros<\/h2>\n<p>McTrek a \u00e9t\u00e9 fond\u00e9 en 1995 tout comme AS Adventure et dispose aujourd\u2019hui de 39 magasins et d\u2019un webshop. Son fondateur Ulrich Dausien est \u00e9galement \u00e0 l\u2019origine de la marque outdoor Jack Wolfskin. L\u2019an dernier McTrek a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 52 millions d\u2019euros et un EBITDA de 4,7 millions d\u2019euros. Cette ann\u00e9e le chiffre d\u2019affaires devrait d\u00e9passer les 58 millions d\u2019euros. La cha\u00eene allemande g\u00e9n\u00e8re un cinqui\u00e8me de son chiffre d\u2019affaires via son webshop, alors que chez AS Adventure le chiffre d\u2019affaires online ne repr\u00e9sente que 12,4%.<\/p>\n<p>\nSelon le magazine sp\u00e9cialis\u00e9 allemand Mergermarket, AS Adventure aurait d\u00e9bours\u00e9 38 millions d\u2019euros pour l\u2019acquisition de la cha\u00eene allemande. Le CEO Ulrich Dausien restera \u00e0 bord et deviendra actionnaire du groupe AS Adventure, dont 80% des actions sont aux mains du fonds d\u2019investissement PAI.<\/p>\n<h2>\nExpansion en France<\/h2>\n<p>L\u2019implantation en Allemagne est une \u00e9tape importante pour AS Adventure, car avec une ampleur de 2,5 milliards d\u2019euros l\u2019Allemagne est le plus grand march\u00e9 du secteur de l\u2019outdoor en Europe. Apr\u00e8s la Belgique, les Pays-Bas (avec Bever), le Luxembourg, la France, l\u2019Irlande et le Royaume-Uni, l\u2019Allemagne est le septi\u00e8me pays o\u00f9 l\u2019enseigne belge sera d\u00e9sormais active. Les deux cha\u00eenes r\u00e9unies r\u00e9aliseront un chiffre d\u2019affaires de 565 millions d\u2019euros et compteront 256 magasins au total.<\/p>\n<p>\nLa prochaine grande expansion est pr\u00e9vue en France, o\u00f9 le groupe d\u00e9tient pour l\u2019instant deux magasins, auxquels s\u2019ajoutera un troisi\u00e8me point de vente \u00e0 la fin de cette ann\u00e9e. Le CEO Frederic Hufkens estime qu\u2019il y a place pour au moins 50 magasins en gestion propre dans l\u2019Hexagone.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne belge AS Adventure, sp\u00e9cialis\u00e9e dans l\u2019outdoor,\u00a0 a acquis la cha\u00eene allemande McTrek, active dans le m\u00eame secteur. Ainsi AS Adventure s\u2019introduit sur le plus grand march\u00e9 europ\u00e9en de l\u2019outdoor. 38 millions d\u2019euros McTrek a \u00e9t\u00e9 fond\u00e9 en 1995 tout comme AS Adventure et dispose aujourd\u2019hui de 39 magasins et d\u2019un webshop. Son fondateur Ulrich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AS Adventure rach\u00e8te l\u2019allemand McTrek - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"AS Adventure a rachet\u00e9 la cha\u00eene allemande McTrek, \u00e9galement active dans le secteur de l&#039;outdoor, pour un montant de 38 millions d&#039;euros..\" \/>\n<meta name=\"robots\" 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