{"id":20830,"date":"2017-08-16T08:17:13","date_gmt":"2017-08-16T08:17:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/aldi-se-lance-dans-la-livraison-a-domicile-aux-etats-unis\/"},"modified":"2017-08-16T08:17:13","modified_gmt":"2017-08-16T08:17:13","slug":"aldi-se-lance-dans-la-livraison-a-domicile-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/aldi-se-lance-dans-la-livraison-a-domicile-aux-etats-unis\/","title":{"rendered":"Aldi se lance dans la livraison \u00e0 domicile aux Etats-Unis"},"content":{"rendered":"<p>Aux USA\u00a0le discounter allemand <strong>Aldi<\/strong>, en collaboration avec la start-up am\u00e9ricaine Instacart, va d\u00e9sormais livrer les commandes\u00a0online \u00e0 domicile end\u00e9ans l&rsquo;heure. R\u00e9action d\u2019Amazon : \u00ab Chez nous, vous pouvez retirer votre commande\u00a0apr\u00e8s deux minutes. \u00bb<\/p>\n<p><!--break--><\/p>\n<h2>Egalement des produits frais<\/h2>\n<p>La d\u00e9cision d\u2019Aldi d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement de ses services online est\u00a0ind\u00e9niablement une r\u00e9action \u00e0 la reprise de Whole Foods par Amazon, qui a quelque peu sem\u00e9 la panique parmi les cha\u00eenes de supermarch\u00e9s aux Etats-Unis. En s\u2019associant \u00e0 Instacart, Aldi anticipe tr\u00e8s probablement des projets similaires de Whole Foods et Amazon dans un avenir proche.<\/p>\n<p>\nPour l\u2019instant le service d\u2019Aldi est disponible uniquement \u00e0 Los Angeles, Atlanta et Dallas, mais d\u2019autres villes devraient suivre rapidement. Les clients ont la possibilit\u00e9 de commander des produits non-food et des aliments secs, mais \u00e9galement des produits frais.<\/p>\n<p>\nAinsi Aldi suit l\u2019exemple d\u2019Ahold Delhaize, qui collabore d\u00e9j\u00e0 avec Instacart depuis un certain temps.\u00a0 La start-up, fond\u00e9e en 2012 par Apoorva Mehta (ancien collaborateur d\u2019Amazon), se profile comme une sorte d\u2019Uber pour courses, permettant aux utilisateurs via leur smartphone de se faire livrer rapidement des commandes en ligne pass\u00e9es aupr\u00e8s de supermarch\u00e9s, et ce pour un surplus de 4 dollars. L\u2019entreprise est d\u00e9j\u00e0 active dans 1.200 villes am\u00e9ricaines et est valoris\u00e9e \u00e0 3,4 milliards de dollars.<\/p>\n<h2>\nInstant Pickup<\/h2>\n<p><strong>Amazon<\/strong> de son c\u00f4t\u00e9 vient de lancer Instant Pickup, permettant au client de retirer sa commande end\u00e9ans les deux minutes. Ce service vise avant tout les achats impulsifs, dont le client a besoin dans l\u2019imm\u00e9diat. Apr\u00e8s avoir pass\u00e9 commande, le client re\u00e7oit un code-barres sur son smartphone, avec lequel il pourra ouvrir un petit coffre contenant sa commande dans un point de retrait d\u2019Amazon.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux USA\u00a0le discounter allemand Aldi, en collaboration avec la start-up am\u00e9ricaine Instacart, va d\u00e9sormais livrer les commandes\u00a0online \u00e0 domicile end\u00e9ans l&rsquo;heure. R\u00e9action d\u2019Amazon : \u00ab Chez nous, vous pouvez retirer votre commande\u00a0apr\u00e8s deux minutes. \u00bb Egalement des produits frais La d\u00e9cision d\u2019Aldi d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement de ses services online est\u00a0ind\u00e9niablement une r\u00e9action \u00e0 la reprise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi se lance dans la livraison \u00e0 domicile aux Etats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aux USA le discounter allemand Aldi, en collaboration avec la start-up am\u00e9ricaine Instacart, va d\u00e9sormais livrer les commandes online \u00e0 domicile end\u00e9ans l&#039;heure. R\u00e9action d\u2019Amazon : \u00ab Chez nous, vous pouvez retirer votre commande apr\u00e8s deux minutes. \u00bb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/aldi-se-lance-dans-la-livraison-a-domicile-aux-etats-unis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi se lance dans la livraison \u00e0 domicile aux Etats-Unis - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Aux USA le discounter allemand Aldi, en collaboration avec la start-up am\u00e9ricaine Instacart, va d\u00e9sormais livrer les commandes online \u00e0 domicile end\u00e9ans l&#039;heure. 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