{"id":20944,"date":"2017-08-22T07:08:01","date_gmt":"2017-08-22T07:08:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lallemand-rewe-veut-conquerir-le-luxembourg\/"},"modified":"2017-08-22T07:08:01","modified_gmt":"2017-08-22T07:08:01","slug":"lallemand-rewe-veut-conquerir-le-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lallemand-rewe-veut-conquerir-le-luxembourg\/","title":{"rendered":"L\u2019allemand Rewe veut conqu\u00e9rir le Luxembourg"},"content":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s allemande <strong>Rewe<\/strong> a jet\u00e9 son d\u00e9volu sur le Grand-Duch\u00e9 de Luxembourg.\u00a0En avril le groupe\u00a0y a d\u00e9j\u00e0 ouvert un\u00a0magasin\u00a0de la formule Hundertmark\u00a0\u00e0 Echternach\u00a0et d\u2019autres\u00a0s&rsquo;y ajouteront\u00a0rapidement.<\/p>\n<p><!--break--><\/p>\n<h2>Un march\u00e9 fragment\u00e9<\/h2>\n<p>Le magasin de la formule Hundertmark \u00e0 Echternach, dont environ un quart de l\u2019assortiment provient du Luxembourg, a connu un excellent d\u00e9marrage en avril dernier : <a href=\"https:\/\/www.retailytics.com\/blog\/rewe-independent-looks-to-luxembourg-a-retail-magnet\" target=\"_blank\" rel=\"noopener\">les clients y ont d\u00e9pens\u00e9 en moyenne deux fois plus<\/a>\u00a0que dans des magasins comparables en Allemagne. Ces d\u00e9penses plus \u00e9lev\u00e9es des consommateurs incite depuis longtemps d\u00e9j\u00e0 les retailers \u00e0 s\u2019implanter au Luxembourg.<\/p>\n<p>\nL\u2019arriv\u00e9e de Rewe ne fera qu\u2019augmenter la concurrence d\u00e9j\u00e0 tr\u00e8s intense sur le march\u00e9 luxembourgeois, domin\u00e9 par l\u2019acteur local Cactus, ainsi que des enseignes \u00e9trang\u00e8res comme Louis Delhaize, Auchan, Ahold Delhaize, Aldi, Lidl, Colruyt et Carrefour. Ces derni\u00e8res ann\u00e9e Auchan et Ahold Delhaize, en particulier, ont fortement investi dans leur expansion au Grand-Duch\u00e9 de Luxembourg.<\/p>\n<p>\nOutre les d\u00e9penses plus \u00e9lev\u00e9es des consommateurs, le Luxembourg est un march\u00e9 particulier o\u00f9\u00a0 50% de la population dispose d\u2019un passeport \u00e9tranger et o\u00f9 travaillent bon nombre de transfrontaliers. Cela permet aux retailers, gr\u00e2ce \u00e0 un large assortiment, de mieux faire face aux discounters que dans d\u2019autres pays.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s allemande Rewe a jet\u00e9 son d\u00e9volu sur le Grand-Duch\u00e9 de Luxembourg.\u00a0En avril le groupe\u00a0y a d\u00e9j\u00e0 ouvert un\u00a0magasin\u00a0de la formule Hundertmark\u00a0\u00e0 Echternach\u00a0et d\u2019autres\u00a0s&rsquo;y ajouteront\u00a0rapidement. Un march\u00e9 fragment\u00e9 Le magasin de la formule Hundertmark \u00e0 Echternach, dont environ un quart de l\u2019assortiment provient du Luxembourg, a connu un excellent d\u00e9marrage en avril [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019allemand Rewe veut conqu\u00e9rir le Luxembourg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de supermarch\u00e9s allemande Rewe a jet\u00e9 son d\u00e9volu sur le Grand-Duch\u00e9 de Luxembourg. 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