{"id":21011,"date":"2017-08-24T15:30:33","date_gmt":"2017-08-24T15:30:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-va-promouvoir-ses-bieres-americaines-en-belgique\/"},"modified":"2017-08-24T15:30:33","modified_gmt":"2017-08-24T15:30:33","slug":"ab-inbev-va-promouvoir-ses-bieres-americaines-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-va-promouvoir-ses-bieres-americaines-en-belgique\/","title":{"rendered":"AB InBev va promouvoir ses bi\u00e8res am\u00e9ricaines en Belgique"},"content":{"rendered":"<p>Le g\u00e9ant brassicole belgo-br\u00e9silien <strong>AB InBev <\/strong>va tenter d\u2019attirer davantage l\u2019attention sur ses bi\u00e8res sp\u00e9ciales am\u00e9ricaines <strong>Goose Island<\/strong>, lanc\u00e9es en Belgique il y a un an. A l\u2019avenir elles seront disponibles dans davantage de caf\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>D\u00e9gustations<\/h2>\n<p>Pour l\u2019instant le brasseur ne pr\u00e9voit pas de grandes campagnes publicitaires \u00e0 la t\u00e9l\u00e9vision ou via d\u2019autres m\u00e9dias, mais envisage plut\u00f4t d\u2019organiser davantage d\u2019\u00e9v\u00e9nements. Il y aura notamment des \u2018hoppy hours\u2019 avec des d\u00e9gustations dans des caf\u00e9s. Les clients pourront \u00e9galement gagner des prix lorsqu\u2019ils commandent les bi\u00e8res am\u00e9ricaines.<\/p>\n<p>\nLa brasserie Goose Island est pass\u00e9e aux mains d\u2019AB InBev en 2011 et les bi\u00e8res am\u00e9ricaines sont vendues en Belgique depuis l\u2019an dernier, principalement dans les caf\u00e9s ayant une vaste carte de bi\u00e8res, mais \u00e9galement chez Delhaize, Carrefour et Albert Heijn.<\/p>\n<p>\nEn se focalisant davantage sur les bi\u00e8res sp\u00e9ciales AB InBev tente de s\u2019adapter aux changements du march\u00e9 brassicole belge : les Belges boivent de moins en moins de bi\u00e8re et d\u00e9laissent\u00a0 surtout la pils.<\/p>\n<p>\nPour l\u2019instant les bi\u00e8res am\u00e9ricaines ne sont pas encore tr\u00e8s populaires en Belgique. L\u2019an dernier l\u2019importation de bi\u00e8re depuis les Etats-Unis s\u2019est limit\u00e9e \u00e0 seulement 5.876 hectolitres, environ autant que la production annuelle de la brasserie Westvleteren.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant brassicole belgo-br\u00e9silien AB InBev va tenter d\u2019attirer davantage l\u2019attention sur ses bi\u00e8res sp\u00e9ciales am\u00e9ricaines Goose Island, lanc\u00e9es en Belgique il y a un an. A l\u2019avenir elles seront disponibles dans davantage de caf\u00e9s. D\u00e9gustations Pour l\u2019instant le brasseur ne pr\u00e9voit pas de grandes campagnes publicitaires \u00e0 la t\u00e9l\u00e9vision ou via d\u2019autres m\u00e9dias, mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev va promouvoir ses bi\u00e8res am\u00e9ricaines en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"AB InBev va tenter d\u2019attirer davantage l\u2019attention sur ses bi\u00e8res sp\u00e9ciales am\u00e9ricaines Goose Island, lanc\u00e9es en Belgique il y a un an. 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