{"id":21062,"date":"2017-08-28T10:34:25","date_gmt":"2017-08-28T10:34:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/le-fabricant-de-smartphones-htc-va-t-il-changer-de-proprietaire\/"},"modified":"2017-08-28T10:34:25","modified_gmt":"2017-08-28T10:34:25","slug":"le-fabricant-de-smartphones-htc-va-t-il-changer-de-proprietaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-fabricant-de-smartphones-htc-va-t-il-changer-de-proprietaire\/","title":{"rendered":"Le fabricant de smartphones HTC va-t-il changer de propri\u00e9taire ?"},"content":{"rendered":"<p>L\u2019entreprise de technologie ta\u00efwanaise<strong> HTC<\/strong> recherche un nouveau propri\u00e9taire, car elle a de plus en plus de mal \u00e0 concurrencer les autres acteurs du secteur.<\/p>\n<p><!--break--><\/p>\n<h2>Cession de la division VR<\/h2>\n<p>L\u2019entreprise envisage diverses options strat\u00e9giques. L\u2019une des solutions serait la cession totale\u00a0\u00e0 un investisseur. Une autre option consisterait \u00e0 se s\u00e9parer de la division de r\u00e9alit\u00e9 virtuelle. Le casque VR Vive de HTC, d\u00e9velopp\u00e9 en collaboration avec l\u2019entreprise de software Valve, conna\u00eet un r\u00e9el succ\u00e8s et est devenu quasiment une marque en soi.<\/p>\n<p>\nActuellement HTC est valoris\u00e9 \u00e0 environ 1,5 milliard d\u2019euros, soit quatre fois moins qu\u2019il y a cinq ans. De plus, avec une part de march\u00e9 d\u2019\u00e0 peine 2%, l\u2019entreprise n\u2019est jamais parvenue \u00e0 percer sur le march\u00e9 des smartphones, tout en \u00e9tant n\u00e9anmoins un acteur marquant dans le secteur : ainsi en 2002 HTC a conclu un accord avec Microsoft concernant la production de smartphones avec Windows pour syst\u00e8me d\u2019exploitation et en 2008 l\u2019entreprise a \u00e9t\u00e9 la force motrice du premier smartphone Android.<\/p>\n<p>\nMais HTC souffre de la forte concurrence : d\u2019une part face \u00e0 la pr\u00e9dominance de marques haut\u00a0 de gamme telles que Samsung et Apple, qui s\u2019accaparent une telle part du g\u00e2teau, qu\u2019il est difficile pour d\u2019autres acteurs d\u2019attirer l\u2019attention ; d\u2019autre part face aux marques meilleur march\u00e9, comme les marques chinoises.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise de technologie ta\u00efwanaise HTC recherche un nouveau propri\u00e9taire, car elle a de plus en plus de mal \u00e0 concurrencer les autres acteurs du secteur. Cession de la division VR L\u2019entreprise envisage diverses options strat\u00e9giques. L\u2019une des solutions serait la cession totale\u00a0\u00e0 un investisseur. Une autre option consisterait \u00e0 se s\u00e9parer de la division de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fabricant de smartphones HTC va-t-il changer de propri\u00e9taire ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019entreprise de technologie ta\u00efwanaise HTC recherche un nouveau propri\u00e9taire, car elle a de plus en plus de mal 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