{"id":21100,"date":"2017-08-30T08:10:55","date_gmt":"2017-08-30T08:10:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/jbc-setend-en-allemagne-grace-a-galeria-kaufhof\/"},"modified":"2017-08-30T08:10:55","modified_gmt":"2017-08-30T08:10:55","slug":"jbc-setend-en-allemagne-grace-a-galeria-kaufhof","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-setend-en-allemagne-grace-a-galeria-kaufhof\/","title":{"rendered":"JBC s\u2019\u00e9tend en Allemagne gr\u00e2ce \u00e0 Galeria Kaufhof"},"content":{"rendered":"<p>L\u2019enseigne de mode <strong>JBC<\/strong><strong> <\/strong>a d\u2019ambitieux projets d\u2019expansion en Allemagne, gr\u00e2ce \u00e0 un accord conclu avec la cha\u00eene de grands magasins <strong>Galeria Kaufhof <\/strong>: les collections de JBC seront disponibles dans 99 \u00e9tablissements de la soci\u00e9t\u00e9 s\u0153ur de Galeria Inno.<\/p>\n<p><!--break--><\/p>\n<h2>Expansion n\u00e9cessaire pour assurer la croissance<\/h2>\n<p>JBC \u00e9tait d\u00e9j\u00e0 implant\u00e9 en Allemagne : l\u2019an dernier l\u2019enseigne y a ouvert son septi\u00e8me magasin. Toutefois JBC estime que l\u2019accord avec Galeria Kaufhof lui permettra de d\u00e9terminer o\u00f9 une expansion est envisageable. \u00ab Gr\u00e2ce \u00e0 la collaboration avec Kaufhof, nous verrons dans quelles r\u00e9gions nos v\u00eatements sont populaires. Ensuite nous pourrons \u00e9ventuellement y ouvrir des magasins en propre \u00bb, explique le CEO Bart Claes. Depuis peu la collection compl\u00e8te pour enfants est \u00e9galement en vente sur le webshop allemand.<\/p>\n<p>\nL\u2019expansion internationale de JBC est n\u00e9cessaire pour que Claes Retail Group, qui d\u00e9tient \u00e9galement\u00a0 Mayerline, renoue avec la croissance. En 2016 le chiffre d\u2019affaires a chut\u00e9 de 14% \u00e0 237,1 millions d\u2019euros. Par contre la perte nette a diminu\u00e9, passant de 18,7 millions d\u2019euros \u00e0 11,5 millions d\u2019euros. \u00ab La perte s\u2019est att\u00e9nu\u00e9e parce qu\u2019en 2016 les d\u00e9valuations ont \u00e9t\u00e9 moins importantes qu\u2019en 2015 \u00bb, pr\u00e9cise le CEO. \u00ab D\u2019autre part nous avons r\u00e9duit les co\u00fbts, notamment en regroupant les entrep\u00f4ts de JBC et Mayerline. \u00bb<\/p>\n<p>\nJBC n\u2019est pas la seule enseigne de mode belge \u00e0 traverser une p\u00e9riode difficile. La quasi-totalit\u00e9 du secteur, apr\u00e8s une ann\u00e9e m\u00e9diocre en 2016, a \u00e9galement connu <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-enseignes-de-v%C3%AAtements-belges-traversent-une-p%C3%A9riode-difficile\" target=\"_blank\" rel=\"noopener\">un faible d\u00e9marrage en 2017<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne de mode JBC a d\u2019ambitieux projets d\u2019expansion en Allemagne, gr\u00e2ce \u00e0 un accord conclu avec la cha\u00eene de grands magasins Galeria Kaufhof : les collections de JBC seront disponibles dans 99 \u00e9tablissements de la soci\u00e9t\u00e9 s\u0153ur de Galeria Inno. Expansion n\u00e9cessaire pour assurer la croissance JBC \u00e9tait d\u00e9j\u00e0 implant\u00e9 en Allemagne : l\u2019an dernier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC s\u2019\u00e9tend en Allemagne gr\u00e2ce \u00e0 Galeria Kaufhof - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019enseigne de mode JBC a d\u2019ambitieux projets d\u2019expansion en 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