{"id":21149,"date":"2017-08-31T09:05:37","date_gmt":"2017-08-31T09:05:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/bpost-entame-la-modernisation-de-press-shop-et-relay-2\/"},"modified":"2017-08-31T09:05:37","modified_gmt":"2017-08-31T09:05:37","slug":"bpost-entame-la-modernisation-de-press-shop-et-relay-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bpost-entame-la-modernisation-de-press-shop-et-relay-2\/","title":{"rendered":"Bpost entame la modernisation de Press Shop et Relay"},"content":{"rendered":"<p>Fin 2017, d\u00e9but 2018 <strong>Bpost<\/strong> entamera la modernisation de ses 216 magasins <strong>Press Shop <\/strong>et <strong>Relay <\/strong>en Belgique. Objectif : \u00ab attirer un nouveau public, qui n\u2019ach\u00e8te pas tous les jours un journal ou un p\u00e9riodique, mais consomme beaucoup online \u00bb.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Attirer un nouveau public \u00bb<\/h2>\n<p>Petit retour en arri\u00e8re : le 1er d\u00e9cembre 2016 Bpost finalise <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/bpost-obtient-le-feu-vert-pour-l%E2%80%99acquisition-de-lagard%C3%A8re-travel-retail\" target=\"_blank\" rel=\"noopener\">la reprise des activit\u00e9s belges du fran\u00e7ais Lagard\u00e8re Travel Retail<\/a>. Outre les enseignes Press Shop et Relay, il s\u2019agit \u00e9galement du distributeur de presse <strong>AMP<\/strong>, du service de livraison de colis <strong>Kariboo<\/strong>, du distributeur de produits pr\u00e9pay\u00e9s <strong>Alvadis <\/strong>et du distributeur non-food <strong>Burnonville<\/strong>. La nouvelle branche est rebaptis\u00e9e Ubiway et tr\u00e8s vite Bpost annonce d\u2019ambitieux projets de r\u00e9novation.<\/p>\n<p>\nDans la Libre Belgique, Nicolas Meire, CEO d\u2019Ubiway, soul\u00e8ve d\u00e9j\u00e0 un coin du voile \u00ab Aux c\u00f4t\u00e9s des produits traditionnels (presse, tabac et loterie), nous allons en introduire de nouveaux comme des boissons et des snacks, installer un coin o\u00f9 prendre un caf\u00e9 ainsi qu\u2019un point de collecte des colis. Il s\u2019agit d\u2019attirer un nouveau public, qui n\u2019ach\u00e8te pas tous les jours un journal ou un p\u00e9riodique mais qui consomme beaucoup online. Nous voulons lui offrir des opportunit\u00e9s d\u2019achat. \u00bb<\/p>\n<h2>\nPas de standardisation<\/h2>\n<p>Les franchis\u00e9s ont \u00e9t\u00e9 brief\u00e9s au printemps. \u00ab En avril, nous avons pr\u00e9sent\u00e9 le projet aux entrepreneurs, avec un magasin t\u00e9moin \u00e0 visiter \u00bb, poursuit Meire. \u00ab Nous avons collect\u00e9 leurs impressions et proc\u00e9d\u00e9 ensuite \u00e0 des am\u00e9nagements du projet. La grande majorit\u00e9 d\u2019entre eux m\u2019ont dit qu\u2019ils \u00e9taient demandeurs d\u2019une transformation dans un court d\u00e9lai. \u00bb Cette op\u00e9ration de transformation d\u00e9butera fin de cette ann\u00e9e et Bpost financera les investissements, \u00e9crit La Libre Belgique.<\/p>\n<p>\nToutefois pas question de standardisation, souligne Meire : \u00ab Plut\u00f4t uniformis\u00e9s \u00e0 75 %. Les r\u00e9novations se feront en fonction de leur localisation, du nombre de m2, des sp\u00e9cificit\u00e9s locales. Par exemple, \u00e0 la C\u00f4te, on pr\u00e9voit un assortiment de journaux plus important, car les gens sont en vacances et ils ont plus le temps de lire. \u00bb Fin juin quatre Press Shop modernis\u00e9s selon le nouveau concept ont d\u00e9j\u00e0 ouvert leurs portes : deux \u00e0 la C\u00f4te (Knokke et Blankenberge) et deux \u00e0 Bruxelles.<\/p>\n<p>\nMais qu\u2019adviendra-t-il des magasins trop petits pour y am\u00e9nager un coin caf\u00e9 ou un point de retrait pour colis avec un espace de stockage\u00a0? Pour ces points de vente Ubiway \u00ab tentera de trouver \u00e0 proximit\u00e9 un local commercial plus vaste \u00e0 louer \u00bb, assure Meire.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin 2017, d\u00e9but 2018 Bpost entamera la modernisation de ses 216 magasins Press Shop et Relay en Belgique. Objectif : \u00ab attirer un nouveau public, qui n\u2019ach\u00e8te pas tous les jours un journal ou un p\u00e9riodique, mais consomme beaucoup online \u00bb. \u00ab Attirer un nouveau public \u00bb Petit retour en arri\u00e8re : le 1er d\u00e9cembre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bpost entame la modernisation de Press Shop et Relay - RetailDetail BE<\/title>\n<meta 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