{"id":21208,"date":"2017-09-04T13:18:22","date_gmt":"2017-09-04T13:18:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mdn-ouvre-un-nouveau-magasin-a-paris\/"},"modified":"2017-09-04T13:18:22","modified_gmt":"2017-09-04T13:18:22","slug":"mdn-ouvre-un-nouveau-magasin-a-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mdn-ouvre-un-nouveau-magasin-a-paris\/","title":{"rendered":"MdN ouvre un nouveau magasin \u00e0 Paris"},"content":{"rendered":"<p>La marque de mode belge <strong>MdN<\/strong>, mieux connue sous l\u2019ancienne appellation\u00a0Mer du Nord, a ouvert un nouveau magasin \u00e0 Paris aujourd\u2019hui.\u00a0Le nouveau point de vente, situ\u00e9 dans le quartier tr\u00e8s tendance du Marais, fait partie d\u2019un changement d\u2019image.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0\u00ab Une r\u00e9habilitation \u00bb<\/h2>\n<p>\u00a0\u00ab Paris est un \u00e9talage et une plateforme importante \u00bb, explique la directrice Dominique Nebbout Chekly.\u00a0 \u00ab Nous nous sommes install\u00e9s dans le Marais o\u00f9, comme \u00e0 Bruges, nous souhaitons atteindre une client\u00e8le locale et internationale. \u00bb<\/p>\n<p>\nLa marque Mer du Nord a \u00e9t\u00e9 fond\u00e9e en 1988 et a subi une restructuration en 2014, apr\u00e8s avoir enregistr\u00e9 des pertes durant trois ans.\u00a0 A la fin de cette ann\u00e9e 2014, elle a \u00e9t\u00e9 reprise par l\u2019entreprise fran\u00e7aise Bourgeoises qui a conserv\u00e9 huit des douze filiales et pr\u00e8s d\u2019un tiers des employ\u00e9s.\u00a0 L\u2019entreprise belge JBC avait \u00e9galement fait une offre de reprise \u00e0 l\u2019\u00e9poque, mais avait finalement perdu l\u2019affaire.<\/p>\n<p>\nDeux ans plus tard, le temps est venu de renouveler l\u2019image avec le choix d\u2019un nouveau nom MdN et d\u2019une nouvelle structure directionnelle.\u00a0 Au sein de cette direction, on retrouve donc Dominique Nebbout Chekly, l\u2019ancienne directrice du label fran\u00e7ais Berenice, qui s\u2019occupe de la gestion quotidienne, des cr\u00e9ations et du retail.\u00a0 \u00ab Cela faisait longtemps que nous \u00e9tions int\u00e9ress\u00e9s par la marque et nous avons donc eu la chance de pouvoir lui offrir un nouveau d\u00e9part.\u00a0 Tout \u00e9tait question de relance de la marque apr\u00e8s un p\u00e9riode d\u2019incertitude et de r\u00e9habilitation \u00bb, pr\u00e9cise Nebbout Chekly \u00e0 Fashion United.<\/p>\n<p>\nAu mois de mai, une premi\u00e8re boutique avait d\u00e9j\u00e0 ouvert ses portes selon le nouveau concept \u00e0 Bruges.\u00a0 \u00ab Comme nous venons de red\u00e9marrer, il est encore trop t\u00f4t pour pouvoir \u00e9valuer les r\u00e9sultats mais ceux-ci semblent \u00eatre d\u00e9j\u00e0 tr\u00e8s prometteurs \u00bb, para\u00eet-il.<\/p>\n<p>\nL\u2019ann\u00e9e prochaine, un nouveau flagshipstore devrait voir le jour \u00e0 Anvers.\u00a0 Un webshop a d\u00e9j\u00e0 \u00e9t\u00e9 lanc\u00e9 \u00e0 l\u2019\u00e9t\u00e9 o\u00f9 MdN souhaite surtout d\u00e9velopper une communaut\u00e9 pour fid\u00e9liser davantage de clients.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de mode belge MdN, mieux connue sous l\u2019ancienne appellation\u00a0Mer du Nord, a ouvert un nouveau magasin \u00e0 Paris aujourd\u2019hui.\u00a0Le nouveau point de vente, situ\u00e9 dans le quartier tr\u00e8s tendance du Marais, fait partie d\u2019un changement d\u2019image. \u00a0\u00ab Une r\u00e9habilitation \u00bb \u00a0\u00ab Paris est un \u00e9talage et une plateforme importante \u00bb, explique la directrice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MdN ouvre un nouveau magasin \u00e0 Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque de mode belge MdN, mieux connue sous l\u2019ancienne appellation Mer du Nord, a ouvert un nouveau magasin \u00e0 Paris aujourd\u2019hui. 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