{"id":21307,"date":"2017-09-07T08:44:18","date_gmt":"2017-09-07T08:44:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-depenses-en-ligne-ont-progresse-de-10\/"},"modified":"2017-09-07T08:44:18","modified_gmt":"2017-09-07T08:44:18","slug":"les-depenses-en-ligne-ont-progresse-de-10","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-depenses-en-ligne-ont-progresse-de-10\/","title":{"rendered":"Les d\u00e9penses en ligne ont progress\u00e9 de 10%"},"content":{"rendered":"

Au cours de la premi\u00e8re moiti\u00e9 de l\u2019ann\u00e9e tous les Belges r\u00e9unis ont d\u00e9pens\u00e9 4,9 milliards d\u2019euros en ligne. Il s\u2019agit d\u2019une hausse de 10% par rapport \u00e0 la m\u00eame p\u00e9riode en 2016, et ce gr\u00e2ce \u00e0 un deuxi\u00e8me trimestre impressionnant.<\/p>\n

<\/p>\n

En route vers un CA annuel de 10 milliards d\u2019euros<\/h2>\n

Cette forte hausse est attribuable au nombre croissant de Belges effectuant plus souvent des achats en ligne. C\u2019est ce qui ressort des derniers chiffres du BeCommerce Market Monitor<\/a>, en collaboration avec le bureau d\u2019\u00e9tudes de march\u00e9 GfK. Au premier semestre de 2017 le nombre d\u2019achats en ligne a progress\u00e9 de 2% \u00e0 42,3 millions. Le nombre de Belges faisant leur shopping online a \u00e9galement augment\u00e9 de 2%, ce qui porte le nombre total \u00e0 7,9 millions. 17% de l\u2019ensemble des d\u00e9penses au premier semestre 2017 ont \u00e9t\u00e9 effectu\u00e9es en ligne, contre 16% au premier semestre 2016.<\/p>\n

\nLa cat\u00e9gorie affichant la plus forte croissance durant les six premiers mois de 2017 est celle des \u2018ordinateurs et accessoires\u2019 : 23% des d\u00e9penses dans cette cat\u00e9gorie se font online, soit une hausse de 31%. L\u2019\u00e9lectronique grand public est elle aussi une cat\u00e9gorie tr\u00e8s populaire online : 15% des d\u00e9penses totales dans ce segment s\u2019effectuent en ligne, soit une croissance de 26%.<\/p>\n

\n118 euros par achat en ligne<\/h2>\n

Cette forte progression est en grande partie attribuable \u00e0 un \u00ab deuxi\u00e8me trimestre impressionnant avec une croissance record \u00bb. Durant cette p\u00e9riode les d\u00e9penses en ligne ont grimp\u00e9 de 13% par rapport \u00e0 la m\u00eame p\u00e9riode l\u2019an dernier, ce qui repr\u00e9sente 2,46 milliards d\u2019euros de d\u00e9penses en ligne d\u2019avril \u00e0 juin 2017. D\u2019autre part le nombre d\u2019achats en ligne durant ce m\u00eame trimestre a augment\u00e9 de 5%, soit 20,9 millions d\u2019achats au total.<\/p>\n

\nAu deuxi\u00e8me trimestre le Belge a d\u00e9pens\u00e9 en moyenne 348 euros online, soit une hausse de 8%. Le montant d\u00e9pens\u00e9 par achat online est d\u2019en moyenne 118 euros, l\u00e0 aussi une croissance de 8%.<\/p>\n

\nLes Pays-Bas font encore mieux<\/h2>\n

Toutefois compar\u00e9 \u00e0 nos voisins hollandais, l\u2019e-commerce belge a toujours un s\u00e9rieux retard. Aux Pays-Bas les d\u00e9penses online au deuxi\u00e8me trimestre ont augment\u00e9 de pas moins de 15%. Les Hollandais effectuent 22% de tous leurs achats en ligne. Sur l\u2019ensemble du semestre les d\u00e9penses en ligne aux Pays-Bas ont bondi de 13% \u00e0 10,66 milliards d\u2019euros, donc plus de deux fois plus que chez nous.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours de la premi\u00e8re moiti\u00e9 de l\u2019ann\u00e9e tous les Belges r\u00e9unis ont d\u00e9pens\u00e9 4,9 milliards d\u2019euros en ligne. Il s\u2019agit d\u2019une hausse de 10% par rapport \u00e0 la m\u00eame p\u00e9riode en 2016, et ce gr\u00e2ce \u00e0 un deuxi\u00e8me trimestre impressionnant. En route vers un CA annuel de 10 milliards d\u2019euros Cette forte hausse est […]<\/p>\n","protected":false},"author":1,"featured_media":21304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes d\u00e9penses en ligne ont progress\u00e9 de 10% - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours de la premi\u00e8re moiti\u00e9 de l\u2019ann\u00e9e tous les Belges r\u00e9unis ont d\u00e9pens\u00e9 4,9 milliards d\u2019euros en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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