{"id":21341,"date":"2017-09-07T14:40:57","date_gmt":"2017-09-07T14:40:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/retaildetail-food-21-est-disponible-en-ligne-2\/"},"modified":"2017-09-07T14:40:57","modified_gmt":"2017-09-07T14:40:57","slug":"retaildetail-food-21-est-disponible-en-ligne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/retaildetail-food-21-est-disponible-en-ligne-2\/","title":{"rendered":"RetailDetail Food #21 est disponible en ligne"},"content":{"rendered":"<p>Comment <strong>Colruyt <\/strong>r\u00e9agit-il aux promotions choc ? Pourquoi <strong>Diageo<\/strong> veut-il abandonner les bons de r\u00e9duction ? Que recherche un sommelier chez <strong>Carrefour <\/strong>? Et comment les exploitants de supermarch\u00e9s pr\u00e9parent-ils leur succession ? R\u00e9ponse dans le nouveau num\u00e9ro de RetailDetail Food.<\/p>\n<p><!--break--><\/p>\n<h2>Un regard critique sur les promotions<\/h2>\n<p>Apr\u00e8s une longue pause estivale, six num\u00e9ros de RetailDetail Food, le journal personnalis\u00e9 des retailers du secteur food, para\u00eetront encore avant la fin de l\u2019ann\u00e9e. Dans l\u2019\u00e9dition #21 nous nous sommes int\u00e9ress\u00e9s aux promotions, un sujet br\u00fblant dans le secteur FMCG. Nous nous sommes demand\u00e9 comment Colruyt faisait face aux nombreuses promotions 1+1 chez ses concurrents. Et le fabricant de boissons fortes Diageo jette un regard critique\u00a0sur les bons de r\u00e9duction.<\/p>\n<p>\nQue fait-on en tant qu\u2019exploitant ind\u00e9pendant lorsque sa date de p\u00e9remption approche ? Passer le flambeau aux enfants ? Vendre ? Ou fermer boutique ? Et quelle aide les enseignes fournissent-elles dans ce cas ? Nous avons pos\u00e9 la question \u00e0 des commer\u00e7ants de Spar, Alvo, Carrefour Market et AD Delhaize.<\/p>\n<p>\nRetailDetail s\u2019est entretenu avec Beno\u00eet Couder\u00e9, sommelier de l\u2019ann\u00e9e 2016, qui a op\u00e9r\u00e9 un tournant \u00e9tonnant dans sa carri\u00e8re, passant d\u2019un restaurant trois \u00e9toiles \u00e0 Carrefour Belgium. Et pour les fromages d\u2019accompagnement nous sommes all\u00e9s demander conseil \u00e0 quelques fabricants qui nous ont fait d\u00e9couvrir le march\u00e9 du fromage.<\/p>\n<p>\nPour ceux qui n\u2019auraient pas encore re\u00e7u le 21\u00e8me num\u00e9ro de RetailDetail Food dans leur bo\u00eete aux lettres, <a href=\"https:\/\/profile.retaildetail.be\/magazines\/RDF_1721_FR\/index.html\" target=\"_blank\" rel=\"noopener\">la version digitale est disponible gratuitement ici<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment Colruyt r\u00e9agit-il aux promotions choc ? Pourquoi Diageo veut-il abandonner les bons de r\u00e9duction ? Que recherche un sommelier chez Carrefour ? Et comment les exploitants de supermarch\u00e9s pr\u00e9parent-ils leur succession ? R\u00e9ponse dans le nouveau num\u00e9ro de RetailDetail Food. Un regard critique sur les promotions Apr\u00e8s une longue pause estivale, six num\u00e9ros de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RetailDetail Food #21 est disponible en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Comment Colruyt r\u00e9agit-il aux promotions choc ? Pourquoi Diageo veut-il abandonner les bons de r\u00e9duction ? 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