{"id":21586,"date":"2017-09-20T09:49:41","date_gmt":"2017-09-20T09:49:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hema-ne-fait-plus-la-distinction-entre-filles-et-garcons-2\/"},"modified":"2017-09-20T09:49:41","modified_gmt":"2017-09-20T09:49:41","slug":"hema-ne-fait-plus-la-distinction-entre-filles-et-garcons-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hema-ne-fait-plus-la-distinction-entre-filles-et-garcons-2\/","title":{"rendered":"Hema ne fait plus la distinction entre filles et gar\u00e7ons"},"content":{"rendered":"<p>A la fin de cette ann\u00e9e <strong>Hema<\/strong> abandonnera les indications de genre sur ses v\u00eatements pour enfants : les emballages n\u2019afficheront donc plus s\u2019il s\u2019agit d\u2019un v\u00eatement pour fille ou gar\u00e7on.\u00a0 Ainsi Hema s\u2019inscrit dans une tendance actuelle tr\u00e8s nette.<\/p>\n<p><!--break--><\/p>\n<h2>Davantage de variation dans la mode enfantine<\/h2>\n<p>D\u00e9but septembre l\u2019enseigne britannique John Lewis annon\u00e7ait elle aussi qu\u2019elle ne ferait plus la distinction entre les gar\u00e7ons et les filles dans son d\u00e9partement pour enfants et dans ses propres collections de mode enfantine. L\u2019objectif \u00e9tant de donner aux parents et aux enfants une plus grande libert\u00e9 de choix et d\u2019\u00e9viter les st\u00e9r\u00e9otypes sexistes.<\/p>\n<p>\nChez Hema aussi les rayons filles et gar\u00e7ons devront faire place \u00e0 un rayon unique pour \u2018kids\u2019. C\u2019est d\u00e9j\u00e0 le cas dans 300 des 700 magasins Hema. Reste \u00e0 voir si Hema renoncera r\u00e9ellement \u00e0 la distinction entre les genres, car aux dires de la cha\u00eene, le but est avant tout d\u2019amener davantage de variation dans les collections de mode enfantine.<\/p>\n<p>\n\u00ab Nous constatons une demande grandissante de v\u00eatements plus \u2018costauds\u2019 pour filles \u00bb, explique Trevor Perren, directeur des achats de v\u00eatements chez Hema. Sur Facebook il y a deux ans une fillette de dix ans aurait incit\u00e9 Hema \u00e0 proposer des sous-v\u00eatements plus \u2018cool\u2019 dans sa collection, car les sous-v\u00eatements typiques pour filles avec des petits c\u0153urs roses ne lui plaisaient pas. Un avis que partage par bon nombre de jeunes clients. \u00ab Vous trouverez toujours des petites jupes roses chez Hema, mais nous y ajoutons des v\u00eatements plus \u2018muscl\u00e9s\u2019 pour filles \u00bb, pr\u00e9cise Perren.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la fin de cette ann\u00e9e Hema abandonnera les indications de genre sur ses v\u00eatements pour enfants : les emballages n\u2019afficheront donc plus s\u2019il s\u2019agit d\u2019un v\u00eatement pour fille ou gar\u00e7on.\u00a0 Ainsi Hema s\u2019inscrit dans une tendance actuelle tr\u00e8s nette. Davantage de variation dans la mode enfantine D\u00e9but septembre l\u2019enseigne britannique John Lewis annon\u00e7ait elle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema ne fait plus la distinction entre filles et gar\u00e7ons - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A la fin de cette ann\u00e9e Hema abandonnera les indications de genre sur ses v\u00eatements pour enfants : les emballages n\u2019afficheront donc plus s\u2019il s\u2019agit d\u2019un v\u00eatement pour fille ou gar\u00e7on. 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