{"id":2164,"date":"2012-10-15T13:48:30","date_gmt":"2012-10-15T13:48:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/le-fabricant-de-cuisines-ixina-envisage-louverture-de-12-nouveaux-magasins\/"},"modified":"2012-10-15T13:48:30","modified_gmt":"2012-10-15T13:48:30","slug":"le-fabricant-de-cuisines-ixina-envisage-louverture-de-12-nouveaux-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-fabricant-de-cuisines-ixina-envisage-louverture-de-12-nouveaux-magasins\/","title":{"rendered":"Le fabricant de cuisines Ixina envisage l\u2019ouverture  de 12 nouveaux magasins"},"content":{"rendered":"<h2>En route vers les 55 implantations<\/h2>\n<p>L\u2019enseigne belge Ixina f\u00eate cette ann\u00e9e son 35\u00e8me anniversaire. Au fil des ann\u00e9es ce concept de franchise <strong>s\u2019est d\u00e9velopp\u00e9 jusqu\u2019\u00e0 devenir un r\u00e9seau international de magasins de cuisines sur mesure<\/strong>. Actuellement le groupe est actif dans une dizaine de pays avec 149 implantations, dont 43 dans notre pays. La Belgique repr\u00e9sente 40% du chiffre d\u2019affaires global du groupe Ixina.<\/p>\n<p>Mais Beno\u00ee t Vrielinck, directeur g\u00e9n\u00e9ral, ne compte pas s\u2019arr\u00eater en si bon chemin, comme il le confie au site Franchising.be : \u00ab Aujourd\u2019hui le march\u00e9 \u00e9volue rapidement, mais Ixina a l\u2019intention de continuer \u00e0 se d\u00e9velopper tant en Belgique qu\u2019\u00e0 l\u2019\u00e9tranger. <strong>Cette ann\u00e9e encore nous avons ouvert trois nouvelles implantations<\/strong> \u2013 Deinze, Alost et Genk \u2013 et durant les ann\u00e9es \u00e0 venir nous envisageons\u00a0 une douzaine d\u2019ouvertures suppl\u00e9mentaires en Flandre. \u00bb<\/p>\n<p>Rien d\u2019\u00e9tonnant \u00e0 ce que <strong>l\u2019expansion s\u2019oriente avant tout vers la Flandre<\/strong> : \u00ab A la base nous sommes une franchise francophone, donc mieux implant\u00e9e en Belgique francophone. Dans la partie n\u00e9erlandophone surtout nous avons \u00e0 peu pr\u00e8s encore <a target=\"_blank\" href=\"http:\/\/www.ac-franchise.com\/dz\/actualite-franchise-general-0_14706.html\" rel=\"noopener\">une quinzaine de zones contractuelles libres<\/a> Nous travaillons avec des zones contractuelles : chaque franchis\u00e9 dispose d\u2019une liste de communes qui constituent sa zone de chalandise dans laquelle il est seul ma\u00eetre \u00e0 bord et o\u00f9 il peut d\u00e9velopper le concept Ixina \u00bb, pr\u00e9cise le directeur.<\/p>\n<h2>\n<br \/>A chaque Ixina son espace 3D<\/h2>\n<p>\u00ab Nous avons \u00e9galement <strong>lanc\u00e9 un nouveau concept de magasin unique en int\u00e9grant un espace 3D<\/strong>, ce qui nous permet d\u2019offrir un service encore meilleur aux consommateurs \u00bb, explique Vrielinck. Chaque magasin Ixina est subdivis\u00e9 en diff\u00e9rents espaces de vie. Dans chacun de ces espaces le client peut consulter, sur un \u00e9cran t\u00e9l\u00e9, les diff\u00e9rentes couleurs, accessoires, prix et promotions concernant la cuisine expos\u00e9e.<\/p>\n<p>Les conseillers sont install\u00e9s sur <strong>un \u00eelot central avec un grand \u00e9cran t\u00e9l\u00e9<\/strong>, o\u00f9 le client peut suivre avec pr\u00e9cision la conception de sa nouvelle cuisine. Et pour terminer, le client prend place dans \u00ab l\u2019experience room 3D \u00bb, o\u00f9 il pourra visionner en 3 dimensions sa future cuisine avec l\u2019aide de lunettes sp\u00e9ciales.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En route vers les 55 implantations L\u2019enseigne belge Ixina f\u00eate cette ann\u00e9e son 35\u00e8me anniversaire. Au fil des ann\u00e9es ce concept de franchise s\u2019est d\u00e9velopp\u00e9 jusqu\u2019\u00e0 devenir un r\u00e9seau international de magasins de cuisines sur mesure. Actuellement le groupe est actif dans une dizaine de pays avec 149 implantations, dont 43 dans notre pays. La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fabricant de cuisines Ixina envisage l\u2019ouverture de 12 nouveaux magasins - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-fabricant-de-cuisines-ixina-envisage-louverture-de-12-nouveaux-magasins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le fabricant de cuisines Ixina envisage l\u2019ouverture de 12 nouveaux magasins - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"En route vers les 55 implantations L\u2019enseigne belge Ixina f\u00eate cette ann\u00e9e son 35\u00e8me anniversaire. 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