{"id":21813,"date":"2017-09-29T09:00:59","date_gmt":"2017-09-29T09:00:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-conquete-des-etats-unis-savere-laborieuse-pour-lidl\/"},"modified":"2017-09-29T09:00:59","modified_gmt":"2017-09-29T09:00:59","slug":"la-conquete-des-etats-unis-savere-laborieuse-pour-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-conquete-des-etats-unis-savere-laborieuse-pour-lidl\/","title":{"rendered":"La conqu\u00eate des Etats-Unis s\u2019av\u00e8re laborieuse pour Lidl"},"content":{"rendered":"<p>Les performances des premiers magasins am\u00e9ricains de <strong>Lidl<\/strong> sont \u2018terriblement faibles\u2019, indiquent les m\u00e9dias allemands et am\u00e9ricains. D\u00e8s lors le mangement a d\u00e9cid\u00e9 d\u2019intervenir et de renforcer son emprise sur les op\u00e9rations outre-Atlantique depuis l\u2019Allemagne.<\/p>\n<p><!--break--><\/p>\n<h2>L\u2019impatience grandit<\/h2>\n<p>C\u2019est avec de hautes ambitions que Lidl <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/voici-le-plan-d%E2%80%99attaque-de-lidl-aux-etats-unis\" target=\"_blank\" rel=\"noopener\">a ouvert ses premiers magasins am\u00e9ricains le 15 juin de cette ann\u00e9e<\/a>. Avec le hashtag #RethinkGrocery le discounter s\u2019est positionn\u00e9 comme un novateur et le coup d\u2019envoi a marqu\u00e9 le d\u00e9but d\u2019une guerre des prix intense aux Etats-Unis. Plus de trois mois plus tard le retailer compte 37 points de vente outre-Atlantique, mais les r\u00e9sultats\u00a0 sont d\u00e9cevants et la direction commence \u00e0 s\u2019impatienter.<\/p>\n<p>\nLe magazine Lebensmittel Zeitung, g\u00e9n\u00e9ralement bien inform\u00e9, indique que l\u2019ancien CEO de Lidl Espagne, Michael Aranda, a \u00e9t\u00e9 charg\u00e9 de superviser les activit\u00e9s am\u00e9ricaines depuis le quartier g\u00e9n\u00e9ral allemand \u00e0 Neckarsulm. Le discounter n\u2019est pas satisfait de la mise en \u0153uvre du plan d\u2019expansion et renforce donc son emprise. <a href=\"http:\/\/www.supermarketnews.com\/news\/lidl-board-change-signals-impatience-us-report\" target=\"_blank\" rel=\"noopener\">Les performances de certains magasins sont \u00ab terriblement faibles \u00bb<\/a>, lit-on sur le site am\u00e9ricain Supermarket News.<\/p>\n<p>\nLes porte-parole de Lidl confirment la nomination d\u2019Aranda, mais nient le fait que l\u2019expansion am\u00e9ricaine pose probl\u00e8me et ajoutent m\u00eame que les premiers r\u00e9sultats d\u00e9passent les attentes. Dans les semaines \u00e0 venir le discounter ouvrira d\u2019autres magasins, en Caroline du Nord et en Virginie.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les performances des premiers magasins am\u00e9ricains de Lidl sont \u2018terriblement faibles\u2019, indiquent les m\u00e9dias allemands et am\u00e9ricains. D\u00e8s lors le mangement a d\u00e9cid\u00e9 d\u2019intervenir et de renforcer son emprise sur les op\u00e9rations outre-Atlantique depuis l\u2019Allemagne. L\u2019impatience grandit C\u2019est avec de hautes ambitions que Lidl a ouvert ses premiers magasins am\u00e9ricains le 15 juin de cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La conqu\u00eate des Etats-Unis s\u2019av\u00e8re laborieuse pour Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les performances des premiers magasins am\u00e9ricains de Lidl sont \u2018terriblement faibles\u2019, indiquent les m\u00e9dias allemands et am\u00e9ricains. 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