{"id":21934,"date":"2017-10-05T08:07:39","date_gmt":"2017-10-05T08:07:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/amazon-acquiert-la-start-body-labs\/"},"modified":"2017-10-05T08:07:39","modified_gmt":"2017-10-05T08:07:39","slug":"amazon-acquiert-la-start-body-labs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/amazon-acquiert-la-start-body-labs\/","title":{"rendered":"Amazon acquiert la start-up Body Labs"},"content":{"rendered":"<p><strong>Amazon<\/strong> a rachet\u00e9 la start-up <strong>Body Labs<\/strong>, sp\u00e9cialis\u00e9e dans la cr\u00e9ation de mod\u00e8les corporelles en 3D. Le montant de la transaction se situerait entre 50 et 70 millions de dollars (entre 42 et 60 millions d\u2019euros).<\/p>\n<p><!--break--><\/p>\n<h2>Limiter les retours<\/h2>\n<p>Les mod\u00e8les de Body Labs peuvent servir \u00e0 diff\u00e9rentes applications, notamment dans les jeux vid\u00e9o, mais \u00e9galement pour <a href=\"https:\/\/techcrunch.com\/2017\/10\/03\/amazon-has-acquired-3d-body-model-startup-body-labs-for-50m-70m\/\" target=\"_blank\" rel=\"noopener\">l\u2019essai virtuel de v\u00eatements<\/a>. C\u2019est probablement pour cette derni\u00e8re option qu\u2019Amazone a rachet\u00e9 la start-up.<\/p>\n<p>\nBody Labs cr\u00e9e des mod\u00e8les sur base d\u2019images de cam\u00e9ra, ce qui \u00e0 l\u2019avenir permettra peut-\u00eatre aux clients d\u2019Amazon de cr\u00e9er le mod\u00e8le de leur propre corps et de pouvoir ainsi essayer des v\u00eatements en ligne avant de les acheter. Sachant que les retours repr\u00e9sentent un co\u00fbt important dans l\u2019e-commerce de la mode, il est donc important pour les webshops que les clients puissent au pr\u00e9alable d\u00e9terminer si le v\u00eatement leur convient, pour \u00e9viter autant que possible les retours.<\/p>\n<p>\nL\u2019acquisition de Body Labs est le \u00e9ni\u00e8me investissement d\u2019Amazon dans le secteur de la mode. Pr\u00e9c\u00e9demment le g\u00e9ant d\u2019internet a lanc\u00e9 plusieurs marques propres et a ouvert des studios photos \u00e0 New York, Londres et Delhi. Au printemps 2018 un tel studio ouvrira \u00e9galement \u00e0 Tokyo, o\u00f9 Amazon utilisera \u00e9galement des vid\u00e9os, afin de pr\u00e9senter mieux encore les v\u00eatements au client.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a rachet\u00e9 la start-up Body Labs, sp\u00e9cialis\u00e9e dans la cr\u00e9ation de mod\u00e8les corporelles en 3D. Le montant de la transaction se situerait entre 50 et 70 millions de dollars (entre 42 et 60 millions d\u2019euros). Limiter les retours Les mod\u00e8les de Body Labs peuvent servir \u00e0 diff\u00e9rentes applications, notamment dans les jeux vid\u00e9o, mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-21934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon acquiert la start-up Body Labs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a rachet\u00e9 la start-up Body Labs, sp\u00e9cialis\u00e9e dans la cr\u00e9ation de 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