{"id":22145,"date":"2017-10-16T14:39:46","date_gmt":"2017-10-16T14:39:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-gouvernement-reglemente-lutilisation-du-terme-artisanal-2\/"},"modified":"2017-10-16T14:39:46","modified_gmt":"2017-10-16T14:39:46","slug":"le-gouvernement-reglemente-lutilisation-du-terme-artisanal-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-gouvernement-reglemente-lutilisation-du-terme-artisanal-2\/","title":{"rendered":"Le gouvernement r\u00e9glemente l\u2019utilisation du terme &#039;artisanal&#039;"},"content":{"rendered":"<p>Suite \u00e0 une enqu\u00eate de Test-Achats d\u00e9non\u00e7ant l\u2019utilisation abusive de termes\u00a0tels qu&rsquo; &lsquo;artisanal&rsquo; ou\u00a0&lsquo;traditionnel&rsquo; dans l\u2019appellation de produits, le SPF Economie a r\u00e9dig\u00e9 une s\u00e9rie de directives en vue de r\u00e9glementer cette terminologie.<\/p>\n<p><!--break--><\/p>\n<h2>Test-Achats<\/h2>\n<p>C\u2019est Test-Achats qui en mars dernier a d\u00e9clench\u00e9 la pol\u00e9mique, en affirmant que les appellations de produits induisent souvent les consommateurs en erreur, en leur faisant croire qu\u2019il s\u2019agit de produits artisanaux, alors qu\u2019en r\u00e9alit\u00e9 il n\u2019en est rien. Suite \u00e0 cette enqu\u00eate, certains fabricants\u00a0 ont adapt\u00e9 l\u2019appellation de leurs produits : ainsi Albert Heijn a chang\u00e9 le nom de ses \u2018gaufres grand-m\u00e8re\u2019 et Lidl s\u2019est engag\u00e9 \u00e0 \u00e9viter les r\u00e9f\u00e9rences \u00e0 l\u2019artisanat ou \u00e0 la tradition sur ses produits.<\/p>\n<p>\nAfin de r\u00e9glementer l\u2019utilisation des termes du style \u2018artisanal, \u2018\u00e0 l&rsquo;ancienne, \u2018traditionnel\u2019 ou \u2018fa\u00e7on grand-m\u00e8re\u2019, le SPF Economie a r\u00e9dig\u00e9 des directives auxquelles l\u2019industrie devra s\u2019adapter. Test-Achats se f\u00e9licite de cette mesure, mais estime qu\u2019il faut \u00e9galement interdire les images et photos sugg\u00e9rant une production artisanale. En outre, l\u2019organisation de d\u00e9fense des consommateurs d\u00e9plore qu\u2019il ne soit pas soulign\u00e9 clairement qu\u2019une intervention manuelle dans un processus enti\u00e8rement automatis\u00e9 ou industrialis\u00e9 ne suffit pas <a href=\"https:\/\/www.test-achats.be\/action\/espace-presse\/communiques-de-presse\/2017\/guidelines-artisanal\" target=\"_blank\" rel=\"noopener\">\u00e0 qualifier d\u2019artisanal un produit alimentaire<\/a>. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 une enqu\u00eate de Test-Achats d\u00e9non\u00e7ant l\u2019utilisation abusive de termes\u00a0tels qu&rsquo; &lsquo;artisanal&rsquo; ou\u00a0&lsquo;traditionnel&rsquo; dans l\u2019appellation de produits, le SPF Economie a r\u00e9dig\u00e9 une s\u00e9rie de directives en vue de r\u00e9glementer cette terminologie. Test-Achats C\u2019est Test-Achats qui en mars dernier a d\u00e9clench\u00e9 la pol\u00e9mique, en affirmant que les appellations de produits induisent souvent les consommateurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le gouvernement r\u00e9glemente l\u2019utilisation du terme &#039;artisanal&#039; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 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