{"id":2250,"date":"2012-11-05T15:52:01","date_gmt":"2012-11-05T15:52:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-sapprovisionne-chez-les-agriculteurs-locaux\/"},"modified":"2012-11-05T15:52:01","modified_gmt":"2012-11-05T15:52:01","slug":"delhaize-sapprovisionne-chez-les-agriculteurs-locaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-sapprovisionne-chez-les-agriculteurs-locaux\/","title":{"rendered":"Delhaize s\u2019approvisionne chez les agriculteurs locaux"},"content":{"rendered":"<h2>Les produits locaux ont la cote<\/h2>\n<p>Dans une interview accord\u00e9e cet \u00e9t\u00e9 par Dirk Van den Berghe \u00e0 RetailDetail, le CEO de Delhaize Belgique avait d\u00e9j\u00e0 \u00e9voqu\u00e9 bri\u00e8vement une nouvelle initiative \u2013 le label \u2018local\u2019-\u00a0 visant \u00e0 <a target=\"_blank\" href=\"fr\/en-images\/item\/14391-delhaize-pr%C3%B4ne-la-qualit%C3%A9-et-le-prix-%E2%80%9Cou\/ou-c%E2%80%99est-du-pass%C3%A9%E2%80%9D\" rel=\"noopener\">pr\u00e9senter davantage de produits locaux dans les rayons<\/a>. \u00ab Cela ne se fera pas avec les grands acteurs \u00bb, avait-il d\u00e9clar\u00e9 \u00e0 l\u2019\u00e9poque : \u00ab Au contraire, notre r\u00eave \u00e0 l\u2019avenir est de collaborer avec des agriculteurs locaux. \u00bb<\/p>\n<p>Le distributeur vient donc de lancer la phase pilote de son projet dans <a target=\"_blank\" href=\"nl\/immobilier\/item\/14735-renaissance-du-ring-shopping-noord-%C3%A0-courtrai\" rel=\"noopener\">le nouveau Delhaize du Shopping Center Noord de Courtrai<\/a>, ainsi que deux autres magasins dans la r\u00e9gion courtraisienne. On y vend depuis peu <strong>des choux-fleurs et des poireaux de Heule, ainsi que des choux rouges et blancs de Moorsele<\/strong>, deux villages de la r\u00e9gion.<\/p>\n<p>Toutefois la cri\u00e9e reste un maillon important, estime Luc Coghe, agriculteur : \u00ab<strong> La cri\u00e9e est une sorte de maillon interm\u00e9diaire objectif<\/strong>, afin de garantir la qualit\u00e9 requise par les supermarch\u00e9s.\u00bb Selon ses propres dires, Delhaize lui paie actuellement un prix l\u00e9g\u00e8rement sup\u00e9rieur \u00e0 celui qu\u2019il obtient via la vente \u00e0 la cri\u00e9e.<\/p>\n<h2>\n<br \/>Renforcer les liens locaux<\/h2>\n<p>\u00ab A travers ce projet nous souhaitons renforcer les liens avec la communaut\u00e9 locale \u00bb, commente Roel Dekelver, porte-parole de Delhaize. \u00ab Nous commen\u00e7ons par tester l\u2019offre en l\u00e9gumes locaux. Si l\u2019exp\u00e9rience s\u2019av\u00e8re positive, nous examinerons comment d\u00e9velopper ce projet. L\u2019objectif est d\u2019augmenter le nombre de produits et de <strong>d\u00e9ployer le projet dans d\u2019autres r\u00e9gions.<\/strong> \u00bb La p\u00e9riode d\u2019essai s\u2019\u00e9tendra jusqu\u2019\u00e0 l\u2019ann\u00e9e prochaine.<\/p>\n<p>Selon les analystes, le projet r\u00e9pond \u00e0 la tendance actuelle visant \u00e0 mettre en avant l\u2019authenticit\u00e9 et les produits locaux. Aux Pays-Bas depuis deux ans environ la cha\u00eene de supermarch\u00e9s <strong>Marqt<\/strong> va encore plus loin en <strong>travaillant exclusivement avec des fournisseurs locaux<\/strong>. Une strat\u00e9gie qui paie, \u00e0 tel point que les familles\u00a0 AB InBev ont fortement investi dans la cha\u00eene.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les produits locaux ont la cote Dans une interview accord\u00e9e cet \u00e9t\u00e9 par Dirk Van den Berghe \u00e0 RetailDetail, le CEO de Delhaize Belgique avait d\u00e9j\u00e0 \u00e9voqu\u00e9 bri\u00e8vement une nouvelle initiative \u2013 le label \u2018local\u2019-\u00a0 visant \u00e0 pr\u00e9senter davantage de produits locaux dans les rayons. \u00ab Cela ne se fera pas avec les grands acteurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize s\u2019approvisionne chez les agriculteurs locaux - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-sapprovisionne-chez-les-agriculteurs-locaux\/\" 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