{"id":22507,"date":"2017-11-02T13:41:14","date_gmt":"2017-11-02T13:41:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-integre-la-realite-augmentee-dans-son-app\/"},"modified":"2017-11-02T13:41:14","modified_gmt":"2017-11-02T13:41:14","slug":"amazon-integre-la-realite-augmentee-dans-son-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-integre-la-realite-augmentee-dans-son-app\/","title":{"rendered":"Amazon int\u00e8gre la r\u00e9alit\u00e9 augment\u00e9e dans son app"},"content":{"rendered":"<p><strong>Amazon<\/strong> a ajout\u00e9 une nouvelle fonctionnalit\u00e9 \u00e0 son app mobile : la r\u00e9alit\u00e9 augment\u00e9e. Avec \u2018AR-view\u2019 les utilisateurs ont la possibilit\u00e9 de visionner des milliers de produits en 3D dans leur int\u00e9rieur avant de les acheter.<\/p>\n<p><!--break--><\/p>\n<h2>Une perc\u00e9e accessible de la r\u00e9alit\u00e9 augment\u00e9e ?<\/h2>\n<p>Une s\u00e9lection de plusieurs milliers de produits dans les cat\u00e9gories meubles, d\u00e9coration et ustensiles m\u00e9nagers prennent place dans l\u2019habitation des utilisateurs gr\u00e2ce \u00e0 une cam\u00e9ra. Une simulation 3D de l\u2019article choisi appara\u00eet sur l\u2019\u00e9cran et permet aux acheteurs potentiels de voir si le produit convient r\u00e9ellement dans leur int\u00e9rieur.<\/p>\n<p>\nQuelques remarques toutefois : l\u2019app montre surtout les dimensions r\u00e9elles de l\u2019article et l\u2019image des produits est relativement floue (basse r\u00e9solution). L\u2019application s\u2019appuie sur la technologie ARKit d\u2019Apple et est donc disponible uniquement sur les appareils Apple pour l\u2019instant.<\/p>\n<p>\nMalgr\u00e9 tout cette option peut faire d\u00e9couvrir la r\u00e9alit\u00e9 augment\u00e9e \u00e0 de nombreux e-acheteurs. Par le pass\u00e9<strong> IKEA <\/strong>a d\u00e9j\u00e0 lanc\u00e9 une application de r\u00e9alit\u00e9 augment\u00e9e similaire permettant aux clients \u2018d\u2019essayer virtuellement\u2019 les meubles dans leur int\u00e9rieur. Toutefois l\u2019application n\u2019a pas perc\u00e9 \u00e0 grande \u00e9chelle. Avec sa nouvelle fonctionnalit\u00e9,\u00a0 Amazon est l\u2019un des premiers \u00e0 introduire une application\u00a0 de r\u00e9alit\u00e9 augment\u00e9e simple, accessible et pratique sur le march\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-youtube\" data-align=\"none\" data-maxheight=\"315\" data-maxwidth=\"560\" data-oembed=\"https:\/\/www.youtube.com\/watch?v=uhdOzpblrm0\" data-oembed_provider=\"youtube\" data-resizetype=\"responsive\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a ajout\u00e9 une nouvelle fonctionnalit\u00e9 \u00e0 son app mobile : la r\u00e9alit\u00e9 augment\u00e9e. Avec \u2018AR-view\u2019 les utilisateurs ont la possibilit\u00e9 de visionner des milliers de produits en 3D dans leur int\u00e9rieur avant de les acheter. Une perc\u00e9e accessible de la r\u00e9alit\u00e9 augment\u00e9e ? Une s\u00e9lection de plusieurs milliers de produits dans les cat\u00e9gories meubles, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon int\u00e8gre la r\u00e9alit\u00e9 augment\u00e9e dans son app - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a ajout\u00e9 une nouvelle fonctionnalit\u00e9 \u00e0 son app mobile : la r\u00e9alit\u00e9 augment\u00e9e. 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