{"id":22590,"date":"2017-11-07T11:02:52","date_gmt":"2017-11-07T11:02:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/bolcom-importe-le-singles-day-chinois\/"},"modified":"2017-11-07T11:02:52","modified_gmt":"2017-11-07T11:02:52","slug":"bolcom-importe-le-singles-day-chinois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bolcom-importe-le-singles-day-chinois\/","title":{"rendered":"Bol.com importe le Singles\u2019 Day chinois"},"content":{"rendered":"<p><strong>Bol.com<\/strong> introduit le\u00a0Singles\u2019Day chinois du 11 novembre, qui pour <strong>Alibaba <\/strong>est une journ\u00e9e record depuis plusieurs ann\u00e9es. L\u2019an dernier les Chinois ont d\u00e9pens\u00e9 plus de 16 milliards d\u2019euros en une journ\u00e9e, soit un tiers de plus que l\u2019ann\u00e9e auparavant.<\/p>\n<p><!--break--><\/p>\n<h2>Un jour de f\u00eate relativement r\u00e9cent<\/h2>\n<p>Bol.com consid\u00e8re Singles\u2019 Day (La journ\u00e9e des c\u00e9libataires) comme le moment id\u00e9al de s\u2019offrir quelque chose que l\u2019on veut depuis longtemps, bref une journ\u00e9e o\u00f9 l\u2019on pense avant tout \u00e0 soi, lit-on dans le journal De Volkskrant. Bol.com est le premier grand acteur du Benelux \u00e0 importer Singles\u2019Day, une invention assez r\u00e9cente qui a vu le jour en Chine\u00a0 et qui s\u2019est largement popularis\u00e9e depuis que le g\u00e9ant Alibaba y participe.<\/p>\n<p>\nBol.com a d\u00e9cid\u00e9 de promouvoir Singles\u2019Day uniquement aux Pays-Bas, \u00e9tant donn\u00e9 qu\u2019en Belgique le 11 novembre est la f\u00eate de l\u2019Armistice. \u00ab S\u2019il s\u2019av\u00e8re que les clients belges sont int\u00e9ress\u00e9s par Singles\u2019 Day le 11-11, nous envisagerons une campagne belge l\u2019an prochain. Bien entendu nos clients belges pourront d\u00e9j\u00e0 profiter cette ann\u00e9es des deals que nous proposons durant cette p\u00e9riode. En Belgique ces promotions sont affich\u00e9es sous \u2018Straffe deals\u2019 \u00bb, pr\u00e9cise bol.com.<\/p>\n<p>\nReste \u00e0 voir si Singles\u2019 Day suscitera le m\u00eame engouement qu\u2019en Chine. Black Friday et Cyber Monday ont \u00e9galement \u00e9t\u00e9 lanc\u00e9s dans nos contr\u00e9es il y a quelque temps, mais ne connaissent pas le m\u00eame succ\u00e8s qu\u2019aux Etats-Unis. Selon le professeur en marketing Kitty Koelemeijer van Nyenrode, en lan\u00e7ant Singles\u2019 Day bol.com a l\u2019avantage de passer avant toutes les autres journ\u00e9es de ristournes : le consommateur ne peut d\u00e9penser son argent qu\u2019une seule fois.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol.com introduit le\u00a0Singles\u2019Day chinois du 11 novembre, qui pour Alibaba est une journ\u00e9e record depuis plusieurs ann\u00e9es. L\u2019an dernier les Chinois ont d\u00e9pens\u00e9 plus de 16 milliards d\u2019euros en une journ\u00e9e, soit un tiers de plus que l\u2019ann\u00e9e auparavant. Un jour de f\u00eate relativement r\u00e9cent Bol.com consid\u00e8re Singles\u2019 Day (La journ\u00e9e des c\u00e9libataires) comme le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol.com importe le Singles\u2019 Day chinois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bol.com introduit le Singles\u2019Day chinois du 11 novembre, qui pour Alibaba est une journ\u00e9e record depuis plusieurs ann\u00e9es. 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