{"id":22662,"date":"2017-11-09T14:46:06","date_gmt":"2017-11-09T14:46:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-envisage-30-supermarches-en-belgique-dici-2019\/"},"modified":"2017-11-09T14:46:06","modified_gmt":"2017-11-09T14:46:06","slug":"jumbo-envisage-30-supermarches-en-belgique-dici-2019","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-envisage-30-supermarches-en-belgique-dici-2019\/","title":{"rendered":"Jumbo envisage 30 supermarch\u00e9s en Belgique d&#039;ici 2019"},"content":{"rendered":"<p>Les ambitions de <strong>Jumbo<\/strong> en Belgique semblent plus concr\u00e8tes que ne pr\u00e9tend l&rsquo;enseigne :\u00a0des agents immobiliers sont d\u00e9j\u00e0 \u00e0 la recherche de magasins potentiels. Mais qui\u00a0est Jumbo et qu\u2019esp\u00e8rent-ils accomplir ?<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Il y a encore de la place en Flandre \u00bb<\/h2>\n<p>Jumbo souhaite ouvrir 30 magasins belges \u2013 fort probablement tous en Flandre \u2013\u00a0\u00e0 court terme, m\u00eame si la soci\u00e9t\u00e9 nie encore qu\u2019il s\u2019agit de plans concrets. \u00ab Dans notre plan \u00e0 plusieurs ann\u00e9es nous avons retenu la possibilit\u00e9 d&rsquo;une expansion vers la Belgique. Mais, \u00e0 ce stade, disons qu&rsquo;il s&rsquo;agit plut\u00f4t d&rsquo;une id\u00e9e que nous ne souhaitons pas exclure. Rien n&rsquo;est encore d\u00e9finitivement arr\u00eat\u00e9, nous examinons d&rsquo;abord les opportunit\u00e9s \u00bb, affirme\u00a0le CFO Ton Van Veen \u00e0 Gondola.<\/p>\n<p>\nAujourd\u2019hui, Jumbo est la seconde cha\u00eene de supermarch\u00e9s des Pays-Bas, donc l\u2019expansion vers la Flandre aurait\u00a0un sens. \u00ab La Flandre est un march\u00e9 tr\u00e8s int\u00e9ressant pour les retailers n\u00e9erlandais. C\u2019est une r\u00e9gion prosp\u00e8re avec plus de 6 millions d\u2019habitants et il n\u2019y a presque pas de barri\u00e8re linguistique \u00bb,\u00a0explique Laurens Sloot, directeur g\u00e9n\u00e9ral du EFMI Business School et professeur \u00e0 l\u2019universit\u00e9 de Groningen. \u00ab De plus\u00a0les cha\u00eenes n\u00e9erlandaises ont un grand avantage\u00a0au niveau des achats. \u00bb Sloot estime que les prix d\u2019achat sont de\u00a03\u00a0\u00e0 4%\u00a0inf\u00e9rieurs par rapport \u00e0 la\u00a0 Belgique.<\/p>\n<p>\nSi Jumbo arrivait \u00e0 ouvrir 20 \u00e0 30 magasins en Flandre, cette strat\u00e9gie comporterait\u00a0peu de risques pour la cha\u00eene de supermarch\u00e9s, selon Laurens Sloot. \u00ab <strong>Albert Heijn<\/strong> a r\u00e9ussi \u00e0 r\u00e9aliser un chiffre d\u2019affaires d\u2019environ 400 millions d\u2019euros en 5 ans, avec un b\u00e9n\u00e9fice modeste. Pourquoi Jumbo ne r\u00e9ussirait-il pas ? La plupart des cha\u00eenes de supermarch\u00e9s en Belgique\u00a0ont des rendements sains, donc il y a probablement encore\u00a0place pour une nouvelle enseigne. \u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>M\u00eame jeu qu&rsquo;Albert Heijn en Belgique ?<\/h2>\n<p>Il\u00a0n&rsquo;est pas exclu que Jumbo joue\u00a0le m\u00eame jeu qu&rsquo;Albert Heijn en Belgique : en ouvrant des magasins en Flandre, Jumbo pourrait d\u2019abord montrer sa force \u00e0 <strong>Colruyt <\/strong>et <strong>Carrefour <\/strong>et apprendrait \u00e0 conna\u00eetre le march\u00e9.\u00a0Ensuite l&rsquo;enseigne\u00a0pourrait se mettre autour de la\u00a0table avec Colruyt ou Carrefour, afin de discuter d&rsquo;une fusion ou d&rsquo;un rachat.<\/p>\n<p>\nSelon plusieurs experts, Colruyt serait un partenaire r\u00eav\u00e9.\u00a0\u00ab L&rsquo;int\u00e9r\u00eat de Colruyt\u00a0pour la cha\u00eene n\u00e9erlandaise <strong>Nettorama <\/strong>d\u2019autrefois n&rsquo;est un secret pour personne\u00a0\u00bb, ajoute le professeur Sloot. Cependant, il estime que les magasins Carrefour seraient beaucoup plus int\u00e9ressants pour Jumbo. \u00ab Si un jour Carrefour veut revendre ses magasins flamands, je crois que cela les int\u00e9resserait beaucoup. \u00bb<\/p>\n<p>\nAvec 580 magasins, un chiffre d\u2019affaires de 6,7 milliards d\u2019euros et une part de march\u00e9 de 19% aux Pays-Bas, Jumbo y est la deuxi\u00e8me cha\u00eene de supermarch\u00e9s, apr\u00e8s Albert Heijn. L\u2019entreprise familiale a repris la cha\u00eene de restaurants La Place l\u2019ann\u00e9e\u00a0derni\u00e8re, suite \u00e0 la faillite de V&amp;D. Depuis, Jumbo ajoute des \u00e9l\u00e9ments de restauration \u00e0 ses concepts de supermarch\u00e9 Jumbo Foodmarkt et Jumbo Foodmarkt City, offrant aux consommateurs la possibilit\u00e9 de consommer leurs repas sur place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ambitions de Jumbo en Belgique semblent plus concr\u00e8tes que ne pr\u00e9tend l&rsquo;enseigne :\u00a0des agents immobiliers sont d\u00e9j\u00e0 \u00e0 la recherche de magasins potentiels. Mais qui\u00a0est Jumbo et qu\u2019esp\u00e8rent-ils accomplir ? \u00ab Il y a encore de la place en Flandre \u00bb Jumbo souhaite ouvrir 30 magasins belges \u2013 fort probablement tous en Flandre \u2013\u00a0\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo envisage 30 supermarch\u00e9s en Belgique d&#039;ici 2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les ambitions de Jumbo en Belgique semblent plus concr\u00e8tes que ne pr\u00e9tend l&#039;enseigne : des agents immobiliers sont d\u00e9j\u00e0 \u00e0 la recherche de magasins potentiels. 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