{"id":22724,"date":"2017-11-13T10:01:54","date_gmt":"2017-11-13T10:01:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/alibaba-record-de-ventes-pulverise-lors-de-singles-day\/"},"modified":"2017-11-13T10:01:54","modified_gmt":"2017-11-13T10:01:54","slug":"alibaba-record-de-ventes-pulverise-lors-de-singles-day","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-record-de-ventes-pulverise-lors-de-singles-day\/","title":{"rendered":"Alibaba : record de ventes pulv\u00e9ris\u00e9 lors de Singles\u2019 Day"},"content":{"rendered":"<p>Avec un CA de pr\u00e8s de 22 milliards d\u2019euros <strong>Alibaba<\/strong> signe un nouveau record de ventes \u00e0 l\u2019occasion de Singles\u2019 Day. Le g\u00e9ant chinois d\u2019internet r\u00e9colte les fruits de son Global Shopping Festival, avec dans le r\u00f4le principal Nicole Kidman.<\/p>\n<p><!--break--><\/p>\n<h2>F\u00eate des c\u00e9libataires lucrative<\/h2>\n<p>M\u00eame si dans nos contr\u00e9es Singles\u2019 Day reste relativement m\u00e9connu, cette f\u00eate des c\u00e9libataires d\u2019origine chinoise est devenu un \u00e9v\u00e9nement commercial sans \u00e9gal dans le monde. Cette ann\u00e9e les e-acheteurs <a href=\"http:\/\/www.alibabagroup.com\/en\/news\/article?news=p171112\" target=\"_blank\" rel=\"noopener\">ont d\u00e9pens\u00e9 pas moins de 168 milliards de yuans <\/a>(pr\u00e8s de 22 milliards d\u2019euros) afin de se procurer les marchandises \u00e0 prix fortement r\u00e9duits d\u2019Alibaba. Il s\u2019agit d\u2019une hausse de 39% par rapport au record de l\u2019an dernier (15,3 milliards d\u2019euros), qui apr\u00e8s 13 heures seulement a \u00e9t\u00e9 pulv\u00e9ris\u00e9.<\/p>\n<p>\nLors du moment de pointe Alipay, la solution de paiement \u00e9lectronique d\u2019Alibaba, a enregistr\u00e9 environ 256.000 paiements par seconde. Le nombre total de transactions a fr\u00f4l\u00e9 la barre d\u2019un milliard et demi de transactions, l\u2019\u00e9quivalent de 800 millions de colis qui dans les jours et semaines \u00e0 venir seront livr\u00e9s aux consommateurs.<\/p>\n<h2>\nLe shopping comme divertissement<\/h2>\n<p>Avec son \u2018Global Shopping Festival\u2019 Alibaba d\u00e9montre que la fusion entre l\u2019online et l\u2019offline repr\u00e9sente l\u2019avenir pour le retail : \u00ab Le concept New Retail offre une exp\u00e9rience shopping qui int\u00e8gre tous les\u00a0 canaux possibles \u00bb, explique Roland Palmer, directeur g\u00e9n\u00e9ral d\u2019Alibaba Benelux. \u00ab Les spectateurs du d\u00e9fil\u00e9 de mode \u2018See Now, Buy Now\u2019 par exemple avaient la possibilit\u00e9 de commander leurs articles favoris en agitant leur smartphone lorsqu\u2019ils les voyaient passer. \u00bb<\/p>\n<p>\nL\u2019\u00e9v\u00e9nement s\u2019est accompagn\u00e9 d\u2019un gala impressionnant avec pour h\u00f4tes l\u2019actrice Nicole Kidman et le rappeur Pharrell Williams. Ainsi Alibaba joue la carte du divertissement pour stimuler ses ventes : un choix bien r\u00e9fl\u00e9chi. \u00ab Le Gala de Singles\u2019 Day a combin\u00e9 le divertissement avec le shopping et l\u2019implication interactive, ce qui a r\u00e9sult\u00e9 en \u00e9norme succ\u00e8s \u00bb, se f\u00e9licite Palmer. \u00ab Aujourd\u2019hui le shopping est synonyme de divertissement. \u00bb<\/p>\n<p>\nL\u2019\u00e9v\u00e9nement ne profite pas uniquement aux vendeurs chinois : pas moins de 60.000 marques internationales ont propos\u00e9 leurs produits lors de Singles\u2019 Day ; six d\u2019entre elles ont r\u00e9colt\u00e9 pas moins de 150 millions de dollars (pr\u00e8s de 130 millions d\u2019euros). Parmi les meilleurs vendeurs figurent des entreprises du Japon des Etats-Unis, d\u2019Australie et d\u2019Allemagne.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec un CA de pr\u00e8s de 22 milliards d\u2019euros Alibaba signe un nouveau record de ventes \u00e0 l\u2019occasion de Singles\u2019 Day. Le g\u00e9ant chinois d\u2019internet r\u00e9colte les fruits de son Global Shopping Festival, avec dans le r\u00f4le principal Nicole Kidman. F\u00eate des c\u00e9libataires lucrative M\u00eame si dans nos contr\u00e9es Singles\u2019 Day reste relativement m\u00e9connu, cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba : record de ventes pulv\u00e9ris\u00e9 lors de Singles\u2019 Day - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec un CA de pr\u00e8s de 22 milliards d\u2019euros Alibaba 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