{"id":22744,"date":"2017-11-13T15:17:28","date_gmt":"2017-11-13T15:17:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/google-maps-pour-eviter-les-files-dattente-a-la-caisse\/"},"modified":"2017-11-13T15:17:28","modified_gmt":"2017-11-13T15:17:28","slug":"google-maps-pour-eviter-les-files-dattente-a-la-caisse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/google-maps-pour-eviter-les-files-dattente-a-la-caisse\/","title":{"rendered":"Google Maps  pour \u00e9viter les files d\u2019attente \u00e0 la caisse ?"},"content":{"rendered":"<p>A partir du 23 novembre <strong>Google <\/strong>ajoutera une nouvelle fonctionnalit\u00e9 \u00e0 son app Maps, permettant aux utilisateurs d\u2019\u00e9valuer le temps qu\u2019ils passeront \u00e0 faire la file \u00e0 la caisse.<\/p>\n<p><!--break--><\/p>\n<h2>Le client est pr\u00eat \u00e0 attendre 4 minutes<\/h2>\n<p>M\u00eame si\u00a0 les longues files d\u2019attente aux caisses promettent un beau chiffre d\u2019affaires aux commer\u00e7ants, elles sont \u00e9galement source d\u2019irritation pour les clients. <a href=\"http:\/\/www.retailwire.com\/discussion\/has-google-solved-the-problem-of-long-lines-at-grocery-checkouts\/\" target=\"_blank\" rel=\"noopener\">Quatre minutes en moyenne<\/a>, tel est le temps d\u2019attente aux caisses jug\u00e9 acceptable par le client. Au-del\u00e0 de ce d\u00e9lai le client abandonne parfois son caddie pour revenir \u00e0 un autre moment ou pour ne plus revenir du tout.<\/p>\n<p>\nA l\u2019approche du mois de d\u00e9cembre, p\u00e9riode de grande affluence dans les commerces, Google a d\u00e9cid\u00e9 d\u2019ajouter une nouvelle information \u00e0 son app Maps : sur base de donn\u00e9es issues du crowdsourcing (en l\u2019occurrence des donn\u00e9es g\u00e9ographiques collect\u00e9es anonymement) les clients pourront d\u00e9terminer le moment id\u00e9al de se rendre (ou de ne pas se rendre) au supermarch\u00e9 pour \u00e9viter les files d\u2019attente aux caisses.<\/p>\n<p>\nAvec cette nouvelle fonctionnalit\u00e9 Google s\u2019adresse aussi et surtout aux commer\u00e7ants, leur permettant ainsi de mieux r\u00e9partir le flux de clients tout au long de la journ\u00e9e. Certes, le risque existe que les clients soient involontairement envoy\u00e9s \u00e0 la concurrence o\u00f9 les files d\u2019attente sont moins longues \u00e0 ce moment-l\u00e0.<\/p>\n<h2>\nAussi au restaurant<\/h2>\n<p>Satisfaire le client, m\u00eame \u00e0 la caisse, ne semble pas chose facile. Pour ce faire les commer\u00e7ants ont parfois recours \u00e0 des parfums, de la musique ou des \u00e9crans vid\u00e9o afin de calmer les clients faisant la file. Dans cette m\u00eame optique la cha\u00eene de supermarch\u00e9s <strong>Carrefour<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-introduit-la-file-d%E2%80%99attente-unique-dans-tous-ses-hypermarch%C3%A9s\" target=\"_blank\" rel=\"noopener\">a introduit la file d\u2019attente unique <\/a>dans tous ses hypermarch\u00e9s d\u00e9but 2017 : le syst\u00e8me consiste \u00e0 faire attendre les clients dans une seule file et lorsqu\u2019une caisse se lib\u00e8re le client en t\u00eate de file peut s\u2019y rendre. Chez Carrefour ce syst\u00e8me a \u00e9t\u00e9 accueilli favorablement par huit clients sur dix, alors que chez Colruyt et Delhaize il a\u00a0 tr\u00e8s vite \u00e9t\u00e9 abandonn\u00e9.<\/p>\n<p>\nCette nouvelle fonctionnalit\u00e9 sera disponible sur Goolge Maps \u00e0 partir de Thanksgiving, le 23 novembre. L\u2019app permettra non seulement d\u2019\u00e9valuer le temps d\u2019attente au supermarch\u00e9, mais \u00e9galement dans les restaurants.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir du 23 novembre Google ajoutera une nouvelle fonctionnalit\u00e9 \u00e0 son app Maps, permettant aux utilisateurs d\u2019\u00e9valuer le temps qu\u2019ils passeront \u00e0 faire la file \u00e0 la caisse. Le client est pr\u00eat \u00e0 attendre 4 minutes M\u00eame si\u00a0 les longues files d\u2019attente aux caisses promettent un beau chiffre d\u2019affaires aux commer\u00e7ants, elles sont \u00e9galement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Maps pour \u00e9viter les files d\u2019attente \u00e0 la caisse ? - RetailDetail BE<\/title>\n<meta name=\"description\" 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