{"id":22773,"date":"2017-11-14T15:37:28","date_gmt":"2017-11-14T15:37:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/singles-day-chamboule-le-calendrier-commercial-mondial-meme-ici\/"},"modified":"2017-11-14T15:37:28","modified_gmt":"2017-11-14T15:37:28","slug":"singles-day-chamboule-le-calendrier-commercial-mondial-meme-ici","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/singles-day-chamboule-le-calendrier-commercial-mondial-meme-ici\/","title":{"rendered":"Singles\u2019 Day chamboule le calendrier commercial mondial, m\u00eame ici"},"content":{"rendered":"<p>Singles\u2019Day est la plus grande f\u00eate commerciale au monde, d\u00e9passant de loin la p\u00e9riode de No\u00ebl. <strong>Alibaba<\/strong> \u00e0\u00a0lui seul a r\u00e9alis\u00e9 un CA de 22 milliards d\u2019euros en 24h.<strong> <\/strong>Bol.com aussi en a tir\u00e9 profit. Un nouveau calendrier retail s\u2019annonce-t-il ?<\/p>\n<p><!--break--><\/p>\n<h2>Plus grand que Black Friday, Cyber Monday et Amazon Prime Day r\u00e9unis<\/h2>\n<p>Singles\u2019 Day \u2013 invention chinoise en r\u00e9action \u00e0 la Saint-Valentin, c\u00e9l\u00e9brant les c\u00e9libataires tr\u00e8s nombreux en Chine suite \u00e0 la politique de l\u2019enfant unique \u2013 cadre parfaitement dans l\u2019air du temps : une journ\u00e9e o\u00f9 le consommateur fait son shopping online pour se faire plaisir \u00e0 lui-m\u00eame. Et vu le nombre croissant de c\u00e9libataires en Occident et l\u2019importance accord\u00e9e par les millennials \u00e0 prendre soin d\u2019eux-m\u00eames, Singles\u2019Day ne tardera pas \u00e0 conna\u00eetre le m\u00eame engouement \u00e0 l\u2019Ouest.<\/p>\n<p>\nD\u00e8s les deux premi\u00e8res minutes de Singles\u2019 Day Alibaba a vendu quasi autant (2 milliards de dollars) que durant tout le mois de septembre, soufflant <strong>Amazon<\/strong> et tous l\u2019univers du retail anglo-saxon. Chez Alibaba les shoppers ont eu l\u2019embarras du choix parmi 100 millions de produits de 140.000 marques et retailers participants, allant d\u2019<strong>Apple<\/strong> \u00e0 <strong>Maserati <\/strong>en passant par<strong> P&amp;G<\/strong> et <strong>Target <\/strong>jusqu\u2019aux fournisseurs locaux, m\u00eame dans le segment food.<\/p>\n<p>\nAinsi Singles\u2019 Day d\u00e9passe largement Black Friday et son pendant digital Cyber Monday, que les retailers am\u00e9ricains tentent d\u2019exporter vers le reste du monde depuis des ann\u00e9es. Ces tentatives semblent peu fructueuses, car l\u2019analyste GlobalData pr\u00e9voit un chiffre d\u2019affaires total de 10 milliards de dollars pour toute la semaine apr\u00e8s Black Friday (+3,8%). A titre comparatif : le chiffre d\u2019affaires d\u2019Alibaba a progress\u00e9 de 39% par rapport au 11 novembre de 2016 et son rival chinois <strong>JD.com <\/strong>a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 16 milliards d\u2019euros cette m\u00eame journ\u00e9e. Selon le strat\u00e8ge marketing Igor Beuker, Singles\u2019 Day serait m\u00eame dix-huit fois plus grand qu\u2019Amazon Prime Day.<\/p>\n<h2>\nId\u00e9al pour le positionnement de produits \u2018cadeaux\u2019 europ\u00e9ens<\/h2>\n<p>Plus pr\u00e8s de chez nous <strong>bol.com<\/strong>, <strong>Media Markt<\/strong>, <strong>Ici Paris XL<\/strong>, <strong>Hunkem\u00f6ller<\/strong> et <strong>H&amp;M<\/strong> ont eux aussi particip\u00e9 au \u2018Double 11 Shopping Festival\u2019, autre nom donn\u00e9 \u00e0 Singles\u2019 Day.\u00a0 Pour bol.com ce 11 novembre fut \u00ab le samedi le plus charg\u00e9 de toute l\u2019ann\u00e9e \u00bb, avec un chiffre d\u2019affaires au-del\u00e0 des attentes, bien que Black Friday soit pour l\u2019instant une journ\u00e9e encore plus lucrative pour l\u2019e-tailer n\u00e9erlandais. Des dizaines de milliers de produits se sont vendus \u00e0 l\u2019occasion de Singles\u2019 Day, principalement \u00ab des petits cadeaux pour se faire plaisir \u00e0 soi \u00bb, avec en t\u00eate les parfums et les produits de soins personnels. \u00ab Vu l\u2019\u00e9volution sociologique, Singles\u2019 Day deviendra de plus en plus populaires m\u00eame ici, gr\u00e2ce aux offres sp\u00e9ciales des magasins et webshops. Faites passer votre personne avant les autres pour une fois, que vous soyez c\u00e9libataire ou non \u00bb, explique le professeur en marketing Cor Molenaar.<\/p>\n<p>\nPour les (web)shops belges et n\u00e9erlandais Singles\u2019 Day offre de nombreuses opportunit\u00e9s en termes de ventes, sachant que les Belges aiment l\u2019id\u00e9e de se faire plaisir. Pour les fabricants du Benelux c\u2019est \u00e9galement le moment id\u00e9al de se positionner comme marque de luxe ou de cadeau sur le march\u00e9 chinois, d\u2019autant plus que les produits europ\u00e9ens sont g\u00e9n\u00e9ralement d\u00e9j\u00e0 per\u00e7us comme tels en Chine.<\/p>\n<h2>\nSpectacle non-stop \u00e0 la cour du roi Jack Ma<\/h2>\n<p>Mais n\u2019oublions pas que Singles\u2019 Day est bien plus qu\u2019une simple journ\u00e9e de ristournes. En Chine c\u2019est un spectacle continu, 24 heures durant. L\u2019an dernier Victoria et David Beckham ont rejoint le grand patron d\u2019Alibaba, Jack Ma, pour le compte \u00e0 rebours et cette ann\u00e9e Nicole Kidman et Pharrell Williams \u00e9taient pr\u00e9sents sur sc\u00e8ne. Le show o\u00f9 d\u00e9filent une multitude de stars du cin\u00e9ma et de la musique, est diffus\u00e9 en live \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio et sur internet.<\/p>\n<p>\nTr\u00e8s t\u00f4t Jack Ma a saisi Singles\u2019 Day comme une opportunit\u00e9, qui aujourd\u2019hui lui permet \u00e9galement d\u2019 exposer sa strat\u00e9gie et sa vision. Tel un Roi-Soleil il dirige les festivit\u00e9s tout au long de la journ\u00e9e. Il a m\u00eame <a href=\"https:\/\/qz.com\/1124855\/2017-singles-day-jack-mas-love-of-martial-arts-and-tai-chi-is-taking-center-stage\/\" target=\"_blank\" rel=\"noopener\">particip\u00e9\u00a0 \u00e0 un film\u00a0<\/a> diffus\u00e9 lors du compte \u00e0 rebours : un documentaire sur le Tai Chi (un art martial qu\u2019il pratique). Singles\u2019 Day est la f\u00eate du roi du retail chinois, \u00e0 laquelle nous participerons tous d\u2019ici peu (ou devant laquelle nous nous inclinerons).<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singles\u2019Day est la plus grande f\u00eate commerciale au monde, d\u00e9passant de loin la p\u00e9riode de No\u00ebl. Alibaba \u00e0\u00a0lui seul a r\u00e9alis\u00e9 un CA de 22 milliards d\u2019euros en 24h. Bol.com aussi en a tir\u00e9 profit. Un nouveau calendrier retail s\u2019annonce-t-il ? Plus grand que Black Friday, Cyber Monday et Amazon Prime Day r\u00e9unis Singles\u2019 Day [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Singles\u2019 Day chamboule le calendrier commercial mondial, m\u00eame ici - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Singles\u2019Day est la plus grande f\u00eate commerciale au monde, d\u00e9passant de loin la p\u00e9riode de No\u00ebl. Alibaba \u00e0 lui seul a r\u00e9alis\u00e9 un CA de 22 milliards d\u2019euros en 24h. Bol.com aussi en a tir\u00e9 profit. Un nouveau calendrier retail s\u2019annonce-t-il ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/singles-day-chamboule-le-calendrier-commercial-mondial-meme-ici\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singles\u2019 Day chamboule le calendrier commercial mondial, m\u00eame ici - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Singles\u2019Day est la plus grande f\u00eate commerciale au monde, d\u00e9passant de loin la p\u00e9riode de No\u00ebl. Alibaba \u00e0 lui seul a r\u00e9alis\u00e9 un CA de 22 milliards d\u2019euros en 24h. Bol.com aussi en a tir\u00e9 profit. 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