{"id":22795,"date":"2017-11-15T15:06:47","date_gmt":"2017-11-15T15:06:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lavenue-des-champs-elysees-detronee-en-tant-que-rue-commercante-la-plus-chere-deurope\/"},"modified":"2017-11-15T15:06:47","modified_gmt":"2017-11-15T15:06:47","slug":"lavenue-des-champs-elysees-detronee-en-tant-que-rue-commercante-la-plus-chere-deurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lavenue-des-champs-elysees-detronee-en-tant-que-rue-commercante-la-plus-chere-deurope\/","title":{"rendered":"L\u2019avenue des Champs-Elys\u00e9es d\u00e9tr\u00f4n\u00e9e en tant que rue commer\u00e7ante la plus ch\u00e8re d\u2019Europe"},"content":{"rendered":"

Cette ann\u00e9e l\u2019avenue des Champs-Elys\u00e9es \u00e0 Paris se voit devancer par des\u00a0 rues \u00e0 Londres et Milan dans le classement de Cushman & Wakefield des rues commer\u00e7antes les plus ch\u00e8res d\u2019Europe. En Belgique le Meir \u00e0 Anvers arrive en t\u00eate.<\/p>\n

<\/p>\n

Le retail plus dynamique que jamais<\/h2>\n

Dans son rapport annuel l\u2019agent immobilier Cushman & Wakefield constate une modeste croissance de 0,5% des loyers <\/a>que payent les magasins de luxe pour un emplacement dans les rues commer\u00e7antes les plus pris\u00e9es dans le monde. Selon l\u2019agent immobilier, le secteur du retail \u00ab n\u2019a jamais \u00e9t\u00e9 aussi innovant et dynamique qu\u2019aujourd\u2019hui, gr\u00e2ce aux possibilit\u00e9s qu\u2019offrent les nouveaux concepts et technologies. \u00bb<\/p>\n

\nL\u2019impact grandissant du e-commerce oblige les marques \u00e0 faire de leurs flagship stores physiques des bijoux technologiques, afin d\u2019offrir aux clients exigeants une exp\u00e9rience totale. De pr\u00e9f\u00e9rence avec vue sur une rue commer\u00e7ante prestigieuse, o\u00f9 elles se disputent l\u2019attention des consommateurs ais\u00e9s face \u00e0 d\u2019autres marques de renom.<\/p>\n

\nLe Meir \u00e0 Anvers, rue la plus ch\u00e8re de Belgique<\/h2>\n

En t\u00eate du classement mondial, avec une large avance, tr\u00f4ne l\u2019Upper Fifth Avenue \u00e0 New York, qui avec des loyers avoisinant 28.000 euros par m\u00b2 est plus de six fois plus ch\u00e8re que le num\u00e9ro 10 du classement, le Kohlmarkt \u00e0 Vienne. L\u2019avenue des Champs-Elys\u00e9es, au top 3 durant des ann\u00e9es, doit \u00e0 pr\u00e9sent se contenter de la 5\u00e8me place. Sur la liste europ\u00e9enne la New Bond Street \u00e0 Londres est num\u00e9ro 1, suivie de pr\u00e8s par la Via Montenapoleone \u00e0 Milan. Les villes italiennes sont bien repr\u00e9sent\u00e9es dans le classement : Venise et Florence enregistrent une forte hausse des loyers, et ce principalement gr\u00e2ce \u00e0 l\u2019arriv\u00e9e cette ann\u00e9e de marques de luxe telles que Prada, Armani et Michael Kors qui y occupent des espaces commerciaux on\u00e9reux.<\/p>\n

\nEn Belgique la confiance du consommateur remonte la pente ; une tendance qui se refl\u00e8te dans les loyers qui augmentent, surtout \u00e0 l\u2019avenue Louise (Bruxelles, +1,4%) et sur le Meir (Anvers, +5,4%). Une hausse que les deux villes doivent \u00e0 la venue des enseignes de cosm\u00e9tiques NYX, Rituals et Kiko, affirme l\u2019agent immobilier dans son rapport. Le Meir est la rue commer\u00e7ante la plus ch\u00e8re de Belgique, class\u00e9e 17\u00e8me sur la liste europ\u00e9enne et 28\u00e8me au classement mondial, grimpant ainsi d\u2019une place par rapport \u00e0 l\u2019an dernier.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e l\u2019avenue des Champs-Elys\u00e9es \u00e0 Paris se voit devancer par des\u00a0 rues \u00e0 Londres et Milan dans le classement de Cushman & Wakefield des rues commer\u00e7antes les plus ch\u00e8res d\u2019Europe. En Belgique le Meir \u00e0 Anvers arrive en t\u00eate. Le retail plus dynamique que jamais Dans son rapport annuel l\u2019agent immobilier Cushman & Wakefield […]<\/p>\n","protected":false},"author":1,"featured_media":22792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nL\u2019avenue des Champs-Elys\u00e9es d\u00e9tr\u00f4n\u00e9e en tant que rue commer\u00e7ante la plus ch\u00e8re d\u2019Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e l\u2019avenue des Champs-Elys\u00e9es \u00e0 Paris se voit devancer par des rues \u00e0 Londres et Milan dans le classement de Cushman & Wakefield des rues commer\u00e7antes les plus ch\u00e8res d\u2019Europe. 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