{"id":22819,"date":"2017-11-16T12:19:24","date_gmt":"2017-11-16T12:19:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-ca-des-100-plus-grands-webshops-en-belgique-en-hausse-de-135\/"},"modified":"2017-11-16T12:19:24","modified_gmt":"2017-11-16T12:19:24","slug":"le-ca-des-100-plus-grands-webshops-en-belgique-en-hausse-de-135","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-ca-des-100-plus-grands-webshops-en-belgique-en-hausse-de-135\/","title":{"rendered":"Le CA des 100 plus grands webshops en Belgique en hausse de 13,5%"},"content":{"rendered":"

Le chiffre d\u2019affaires du top 100 des webshops en Belgique a augment\u00e9 de 3,7 milliards d\u2019euros \u00e0 4,2 milliards d\u2019euros, soit une hausse de 13,5%. A noter que les ventes en ligne de produits alimentaires et d\u2019articles pour la maison gagnent du terrain.<\/p>\n

<\/p>\n

Les Belges ach\u00e8tent sur des webshops \u00e9trangers \u2026<\/h2>\n

Cette ann\u00e9e encore le secteur online en Belgique est en bonne forme : les 100 plus grands webshops ont r\u00e9alis\u00e9 un chiffre d\u2019affaires total de 4,2 milliards d\u2019euros<\/a>, soit un demi-milliard d\u2019euros de plus qu\u2019en 2016. Selon les derniers chiffres de BeShopping100, les v\u00eatements et les chaussures se taillent la part du lion (23% en 2017), mais les ventes en ligne de denr\u00e9es alimentaires et d\u2019articles pour la maison connaissent une forte progression : l\u2019alimentation enregistre une croissance de 3% (de 7 \u00e0 10%) et les articles pour la maison sont pass\u00e9s de 7% en 2016 \u00e0 11% aujourd\u2019hui.<\/p>\n

\nTout comme l\u2019an dernier les consommateurs belges ach\u00e8tent essentiellement sur des webshops \u00e9trangers : parmi tous les sites visit\u00e9s par le consommateur belge pour effectuer ses achats, 79% sont des webshops qui op\u00e8rent depuis l\u2019\u00e9tranger. Au top-3 en Belgique figurent uniquement des webshops \u00e9trangers :\u00a0 Amazon (Etats-Unis), bol.com (Pays-Bas) et Apple (Etats-Unis).<\/p>\n

\nAmazon est en t\u00eate du classement pour la troisi\u00e8me fois cons\u00e9cutive et renforce sa position avec une augmentation du chiffre d\u2019affaires \u00e0 1,2 milliard d\u2019euros. Le webshop affichant la plus fort croissance dans le top-100 est celui de Hubo, qui grimpe de la 60\u00e8me \u00e0 la 26\u00e8me place. En regardant le bas du classement il appara\u00eet que le chiffre d\u2019affaires minimum pour int\u00e9grer le top 100 est de 5,3 millions d\u2019euros, soit 1,6 million d\u2019euros de plus que l\u2019an dernier.<\/p>\n

\n\u2026 mais les \u00e9trangers ach\u00e8tent sur des webshops belges<\/h2>\n

Selon Patricia Ceysens, pr\u00e9sidente de BeCommerce, le succ\u00e8s des webshops \u00e9trangers s\u2019explique par \u00ab notre culture ouverte, multir\u00e9gionale et polyglotte qui stimule les achats transfrontaliers \u00bb. Mais en contrepartie les web-entrepreneurs belges sont de plus en plus nombreux \u00e0 commercialiser leurs produits hors de nos fronti\u00e8res, comme en t\u00e9moigne le classement Cross-Border Top 50, qui r\u00e9pertorie les webshops belges vendant le plus \u00e0 l\u2019\u00e9tranger.<\/p>\n

\nCe classement comprend essentiellement des acteurs de niche qui proposent un produit sp\u00e9cifique : les webshops de marques belges telles que Ice Watch<\/strong>, Myrwatches<\/strong> et Leonidas <\/strong>attirent des clients de France, des Pays-Bas, des Etats-Unis, du Royaume-Uni et d\u2019Allemagne. Le nombre moyen de visiteurs venant de l\u2019\u00e9tranger a augment\u00e9 de 83,8% \u00e0 89,74%, preuve que l\u2019e-commerce transfrontalier repr\u00e9sente un \u00e9norme potentiel de croissance pour les entreprises belges.<\/p>\n

\nDans les ventes transfrontali\u00e8res de produits belges, les articles pour la maison et les produits alimentaires sont l\u00e0 encore les deux cat\u00e9gories qui ont le plus progress\u00e9. Les denr\u00e9es alimentaires et les boissons typiquement belges sont tr\u00e8s pris\u00e9es, notamment gr\u00e2ce \u00e0 l\u2019arriv\u00e9e de nouveaux webshops wallons d\u00e9di\u00e9s aux produits r\u00e9gionaux.<\/p>\n

\nAutre constat positif : le score Woorank des webshops en Belgique a augment\u00e9, passant de 67,3 en 2016 \u00e0 73 cette ann\u00e9e. Il s\u2019agit d\u2019un score dynamique sur 100 points indiquant l\u2019efficacit\u00e9 du marketing digital d\u2019une entreprise. \u00ab Ce score nous montre que le r\u00e9f\u00e9rencement des webshops pr\u00e9sents dans le top Cross-Border s\u2019am\u00e9liore d\u2019ann\u00e9e en ann\u00e9e \u00bb, affirme Carine Moitier, administratrice d\u00e9l\u00e9gu\u00e9e de BeCommerce. \u00ab Mais l\u00e0 aussi il y a encore un potentiel de croissance. Avec un score Woorank moyen de 61,3, les plus petits webshops de niche transfrontaliers peuvent encore apprendre de leurs plus grands coll\u00e8gues du Top 100, qui affichent un score Woorank de 73 \u00bb, conclut-elle.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le chiffre d\u2019affaires du top 100 des webshops en Belgique a augment\u00e9 de 3,7 milliards d\u2019euros \u00e0 4,2 milliards d\u2019euros, soit une hausse de 13,5%. A noter que les ventes en ligne de produits alimentaires et d\u2019articles pour la maison gagnent du terrain. Les Belges ach\u00e8tent sur des webshops \u00e9trangers \u2026 Cette ann\u00e9e encore le […]<\/p>\n","protected":false},"author":1,"featured_media":22816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLe CA des 100 plus grands webshops en Belgique en hausse de 13,5% - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le chiffre d\u2019affaires du top 100 des webshops en Belgique a augment\u00e9 de 3,7 milliards d\u2019euros \u00e0 4,2 milliards d\u2019euros, soit une hausse de 13,5%. 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