{"id":22916,"date":"2017-11-21T11:34:29","date_gmt":"2017-11-21T11:34:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/media-saturn-lance-la-premiere-boutique-entierement-virtuelle\/"},"modified":"2017-11-21T11:34:29","modified_gmt":"2017-11-21T11:34:29","slug":"media-saturn-lance-la-premiere-boutique-entierement-virtuelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-saturn-lance-la-premiere-boutique-entierement-virtuelle\/","title":{"rendered":"Media Saturn lance la premi\u00e8re boutique enti\u00e8rement virtuelle"},"content":{"rendered":"<p>Les clients de <strong>Saturn<\/strong>, membre du groupe <strong>Media Saturn<\/strong> qui comprend aussi <strong>Mediamarkt<\/strong>, pourront dor\u00e9navant mettre leurs lunettes de RV pour regarder les produits dans deux espaces virtuels. M\u00eame si ce n\u2019est pas encore possible de finaliser les achats.<\/p>\n<p><!--break--><\/p>\n<h2>Gamification<\/h2>\n<p>Apr\u00e8s Paul, le robot gentleman qui accueille les clients, et la conseill\u00e8re d\u2019achats Paula, l\u2019entreprise allemande Saturn r\u00e9v\u00e8le Virtual Saturn, une application permettant aux clients de <a href=\"https:\/\/www.channelpartner.de\/a\/saturn-wird-vorreiter-beim-virtual-reality-shopping,3332869\" target=\"_blank\" rel=\"noopener\">regarder les produits \u00e9lectroniques dans deux espaces virtuels<\/a> : \u00ab Saturn Loft \u00bb et \u00ab Planet Saturn \u00bb. Il leur faudra des lunettes de RV des marques HTC Vive ou Oculus Rift, m\u00eame si l\u2019application pourra aussi \u00eatre utilis\u00e9e prochainement avec les casques de Windows Mixed Reality.<\/p>\n<p>\u00a0<\/p>\n<p>Ce n\u2019est pas la premi\u00e8re fois que la r\u00e9alit\u00e9 virtuelle entre dans le secteur du d\u00e9tail : l\u2019ann\u00e9e derni\u00e8re, la cha\u00eene de meubles <strong>Ikea <\/strong>lan\u00e7ait d\u00e9j\u00e0 une appli permettant aux utilisateurs de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/ikea-lance-une-appli-de-r%C3%A9alit%C3%A9-virtuelle\" target=\"_blank\" rel=\"noopener\">visualiser les cuisines Ikea sous tous leurs angles<\/a>. Le g\u00e9ant chinois <strong>Alibaba<\/strong>, pour sa part, exploite depuis 2016 Buy+, une plate-forme qui permet de regarder les produits en les tournant sur 360\u00b0.<\/p>\n<p>\u00a0<\/p>\n<p>N\u00e9anmoins, Saturn semble aller plus loin encore, car son application s\u2019appuie sur les principes de la \u201cgamification\u201d : les clients ont acc\u00e8s \u00e0 des espaces virtuels tr\u00e8s d\u00e9taill\u00e9s qui ressemblent\u00a0aux jeux vid\u00e9o actuels.<\/p>\n<p>\u00a0<\/p>\n<h2>Les achats sont exclus de l\u2019espace RV<\/h2>\n<p>A part la pr\u00e9sentation de produits, Virtual Saturn permettra aussi d\u2019entrer en contact avec les experts de Saturn au sein de l\u2019environnement virtuel. Pour l\u2019instant, il n\u2019est pas encore possible de finaliser les achats ici ; le client se voit oblig\u00e9 de quitter l\u2019espace virtuel \u00e0 cet effet. \u00ab L\u2019exp\u00e9rience ressemble sans doute un peu au shopping en ligne d\u2019il y a 23 ans \u00bb, avoue le directeur du digital, Martin Wild. \u00ab Toutefois, nous aimons exp\u00e9rimenter et nos clients nous aident \u00e0 optimiser nos applications. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>La fin de novembre marque le d\u00e9but d\u2019une tourn\u00e9e de dix semaines qui introduira l\u2019application RV au sein d\u2019une vingtaine de magasins Saturn dans toute l\u2019Allemagne. Cette tourn\u00e9e sera consid\u00e9r\u00e9e comme une phase d\u2019essai, permettant \u00e0 Saturn de recueillir avant tout les r\u00e9actions des clients \u00e0 propos de Virtual Saturn.<\/p>\n<p>\u00a0<\/p>\n<p>Entretemps, le groupe r\u00e9fl\u00e9chit d\u00e9j\u00e0 aux \u00e9tapes suivantes. \u00ab A court terme, nous voudrions augmenter le nombre d\u2019articles digitalis\u00e9s ainsi que d\u00e9velopper une fonction \u2018multiutilisateur\u2019, permettant \u00e0 un maximum de quatre amis de partager l\u2019exp\u00e9rience avec les lunettes de RV \u00bb, selon Wild. \u00ab A moyen terme, nous aimerions enrichir l\u2019exp\u00e9rience RV aussi par l\u2019int\u00e9gration de composants sensoriels, comme le sens du toucher ou de l\u2019odorat. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les clients de Saturn, membre du groupe Media Saturn qui comprend aussi Mediamarkt, pourront dor\u00e9navant mettre leurs lunettes de RV pour regarder les produits dans deux espaces virtuels. M\u00eame si ce n\u2019est pas encore possible de finaliser les achats. Gamification Apr\u00e8s Paul, le robot gentleman qui accueille les clients, et la conseill\u00e8re d\u2019achats Paula, l\u2019entreprise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-22916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Saturn lance la premi\u00e8re boutique enti\u00e8rement virtuelle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Klanten van Saturn, dat samen met Media Markt deel uitmaakt van de groep Media Saturn, kunnen voortaan hun VR-bril opzetten om de producten in twee virtuele omgevingen te bekijken. 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